Marketing Planning

Are you looking for a job in Marketing Planning. Checkout these interview questions to prepare for your next job preparation.

Q.1 What does Minimum Pricing approach involves?
Minimum Pricing approach, involves a price that would have to be charged so that the incremental costs of producing and selling the item, and the opportunity costs of the resources consumed in making and selling the item, are just covered.
Q.2 What is the primary purpose of a marketing plan?
The sole objective of a marketing plan is to illustrate the steps or actions to be taken to achieve the plan goals. For instance, a marketing plan might have a strategy to increase the organization's market share by ten percent.
Q.3 What should be included in a marketing plan?
Every marketing plan must always have a situation analysis, marketing strategy, sales forecast, and expense budget. Also situation analysis generally includes a market analysis, a SWOT analysis (strengths, weaknesses, opportunities, and threats), and a competitive analysis.
Q.4 Cite an example when you have effectively managed a tight budget to accomplish a marketing activity.
You must focus on: your planning and organizing skills for best return on the marketing budget, controls that are put in place to track and stay on top of expenditure, together with plans adjusted when necessary. Also discuss your ability to react quickly and accurately to meet new demands and constraints.
Q.5 Cite an example of a campaign that did not work out as you had planned?
In this case what is more important is to be able to recognize why a plan went wrong and to learn from the experience. In this case your analytical and problem solving skills are under scrutiny. Most often campaigns fail either due to - poor research and groundwork. inappropriate objectives or ineffective communication It is suggested to be open about why the campaign failed, avoid defensive explanations, take accountability and focus on the steps you took to prevent a repeat experience.
Q.6 Share about a marketing project that you brought in on time and under budget.
The key marketing manager competencies that this question explores include accurate research and analytical skills, the ability to develop realistic and workable objectives, ability to initiate and monitor strategies and activities that support these objectives. The efficient utilization of resources reflects sound judgment, planning and organizational skills. Therefore use this question as an opportunity to highlight your strengths as a marketing manager.
Q.7 What does the environmental auditing involves?
1identify environmental factors in a business.
2. assess impact of environmental factors.
3. mitigate harmful environmental factors.
Q.8 What is Brand Identity?
Brand Identity refers to outward expression of the brand, including its name and visual appearance.
Q.9 Define Unrelated integration
Unrelated integration is a type of diversification which refers to development beyond the present industry into products/ markets which, at face value, may bear no close relation to the present product/ market.
Q.10 Which factor influence the pricing decision?
Organization’s objectives, operational market, demand are the factors which influence the pricing decision.
Q.11 What does Minimum Pricing approach involves?
Minimum Pricing approach, involves a price that would have to be charged so that the incremental costs of producing and selling the item, and the opportunity costs of the resources consumed in making and selling the item, are just covered.
Q.12 What does the environmental auditing involves?
1identify environmental factors in a business.
2. assess impact of environmental factors.
3. mitigate harmful environmental factors.
Q.13 What is Brand Identity?
Brand Identity refers to outward expression of the brand, including its name and visual appearance.
Q.14 Define Unrelated integration
Unrelated integration is a type of diversification which refers to development beyond the present industry into products/ markets which, at face value, may bear no close relation to the present product/ market.
Q.15 Which factor influence the pricing decision?
Organization’s objectives, operational market, demand are the factors which influence the pricing decision.
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