How has WCM evolve?
In recent years, the WCM market has undergone substantial transformations. Businesses moved away from contributing content to websites without a defined aim in mind to exploiting content as a cash generator. The way individuals access and consume material, services, and digital experiences has influenced the evolution of WCM.
WCM requirements in today's world are more dynamic, connected, and interactive. Content can no longer be attached to a certain channel due to the development of digital marketing and the proliferation of channels such as mobile, email, social, digital kiosks/displays, wearable's, and messaging platforms.
The emphasis has evolved away from compartmentalized WCM platforms and toward providing an end-to-end digital experience that includes analytics, personalization, and e-Commerce.