The Four Sales Channels

Over-the-counter selling: personal selling conducted in retail and some wholesale locations in which customers come to the seller’ place of business
Field selling: sales presentations made at prospective customers’ homes or businesses on a face-to-face basis
Telemarketing: promotional presentation involving the use of the telephone on an outbound basis by salespeople or on an inbound basis by customers who initiate calls to obtain information and place orders
Inside selling: performing the functions of field selling but avoiding travel-related expenses by relying on phone, mail, and electronic commerce to provide sales and product service for customers on a continuing basis

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