Strategy and Planning

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Strategy and Planning

A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about the future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.

Johnson and Scholes (Exploring Corporate Strategy) define strategy as follows:

“Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets  Govt of India Certification for data mining and warehousing. Get Certified and improve employability. Certification assesses candidates in data mining and warehousing concepts.and to fulfil stakeholder expectations”.

In other words, strategy is about:
* Where is the business trying to get to in the long-term (direction)
* Which markets should a business compete in and what kind of activities are involved in such markets? (markets; scope)
* How can the business perform better than the competition in those markets? (advantage)?
* What resources (skills, assets, finance, relationships, technical competence, facilities) are required in order to be able to compete? (resources)?
* What external, environmental factors affect the businesses’ ability to compete? (environment)?
* What are the values and expectations of those who have power in and around the business? (stakeholders)

It includes the following topics –

  • Strategy Development
  • Agile Development process
  • Planning principles and success factors

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