Public Relations and publicity

Go back to Tutorial

Certify and Increase Opportunity.
Be
Govt. Certified Real Estate Consultant

The terms public relations and publicity are often misused. They are not interchangeable. Publicity is one aspect of public relations. Often referred to as free media, the goal of publicity is to get attention in online and traditional media. News coverage, feature articles, talk show interviews, blog postings and letters-to-the-editor are examples of publicity tactics.

Go back to Tutorial