Marketing and Sales Analytics Glossary

A

• A/B Testing in Marketing and Sales Analytics
• Abandoned Cart Rate in Marketing and Sales Analytics
• Acquisition in Marketing and Sales Analytics
• Ad Clicks in Marketing and Sales Analytics
• Ad Impressions in Marketing and Sales Analytics
• Ad Rank in Marketing and Sales Analytics
• Ad Retargeting in Marketing and Sales Analytics
• Ad Spend in Marketing and Sales Analytics
• Analytics in Marketing and Sales Analytics
• Analytics platform in Marketing and Sales Analytics
• Attribution in Marketing and Sales Analytics
• Attribution Modeling in Marketing and Sales Analytics
• Average Order Value (AOV) in Marketing and Sales Analytics

B

• Behavioral Analysis in Marketing and Sales Analytics
• Behavioral Segmentation in Marketing and Sales Analytics
• Bounce Rate in Marketing and Sales Analytics
• Brand Awareness in Marketing and Sales Analytics
• Brand Equity in Marketing and Sales Analytics
• Buyer Persona in Marketing and Sales Analytics
• Buyer’s Journey in Marketing and Sales Analytics

C

• Call to Action (CTA) in Marketing and Sales Analytics
• Campaign ROI in Marketing and Sales Analytics
• Channel grouping in Marketing and Sales Analytics
• Churn Prediction in Marketing and Sales Analytics
• Churn Rate in Marketing and Sales Analytics
• Click Fraud in Marketing and Sales Analytics
• Click to open rate (CTOR) in Marketing and Sales Analytics
• Click-Through Rate (CTR) in Marketing and Sales Analytics
• Clickstream Analysis in Marketing and Sales Analytics
• Cohort Analysis in Marketing and Sales Analytics
• Competitive Analysis in Marketing and Sales Analytics
• Competitive Intelligence in Marketing and Sales Analytics
• Consumer Insights in Marketing and Sales Analytics
• Content Marketing in Marketing and Sales Analytics
• Conversion Funnel in Marketing and Sales Analytics
• Conversion Optimization in Marketing and Sales Analytics
• Conversion Rate in Marketing and Sales Analytics
• Conversion rate optimization (CRO) in Marketing and Sales Analytics
• Cost of Customer Acquisition (COCA) in Marketing and Sales Analytics
• Cost of Goods Sold (COGS) in Marketing and Sales Analytics
• Cost per acquisition (CPA) in Marketing and Sales Analytics
• Cost per Action (CPA) in Marketing and Sales Analytics
• Cost per Click (CPC) in Marketing and Sales Analytics
• Cost per Lead (CPL) in Marketing and Sales Analytics
• Cross-Selling in Marketing and Sales Analytics
• Customer Acquisition Cost (CAC) in Marketing and Sales Analytics
• Customer Advocacy in Marketing and Sales Analytics
• Customer Behavior in Marketing and Sales Analytics
• Customer Churn in Marketing and Sales Analytics
• Customer Engagement in Marketing and Sales Analytics
• Customer Experience (CX) in Marketing and Sales Analytics
• Customer Feedback in Marketing and Sales Analytics
• Customer Feedback Loop in Marketing and Sales Analytics
• Customer Journey in Marketing and Sales Analytics
• Customer Journey Mapping in Marketing and Sales Analytics
• Customer Lifetime Value (CLV) in Marketing and Sales Analytics
• Customer Loyalty in Marketing and Sales Analytics
• Customer Relationship Management (CRM) in Marketing and Sales Analytics
• Customer Retention in Marketing and Sales Analytics
• Customer Satisfaction (CSAT) in Marketing and Sales Analytics
• Customer Segmentation in Marketing and Sales Analytics
• Customer Value Proposition (CVP) in Marketing and Sales Analytics

D

• Data Analytics in Marketing and Sales Analytics
• Data management platform in Marketing and Sales Analytics
• Data Mining in Marketing and Sales Analytics
• Data Visualization in Marketing and Sales Analytics
• Decision Tree in Marketing and Sales Analytics
• Demand Generation in Marketing and Sales Analytics
• Demographics in Marketing and Sales Analytics
• Device in Marketing and Sales Analytics
• Digital Analytics in Marketing and Sales Analytics
• Digital Marketing in Marketing and Sales Analytics
• Direct Mail Marketing in Marketing and Sales Analytics
• Direct traffic in Marketing and Sales Analytics
• Display Advertising in Marketing and Sales Analytics
• Dwell time in Marketing and Sales Analytics

E

• Ecommerce conversion rate in Marketing and Sales Analytics
• Email Marketing in Marketing and Sales Analytics
• Email Open Rate in Marketing and Sales Analytics
• Engagement Rate in Marketing and Sales Analytics
• Entrances in Marketing and Sales Analytics
• Events in Marketing and Sales Analytics
• Exit rate in Marketing and Sales Analytics

F

• Filter in Marketing and Sales Analytics
• Forecasting in Marketing and Sales Analytics
• Frequency in Marketing and Sales Analytics
• Funnel Analysis in Marketing and Sales Analytics
• Funnel in Marketing and Sales Analytics
• Funnel Optimization in Marketing and Sales Analytics

G

• Geographic Segmentation in Marketing and Sales Analytics
• Geotargeting in Marketing and Sales Analytics
• Google Analytics in Marketing and Sales Analytics
• Google Data Studio in Marketing and Sales Analytics
• Google Search Console in Marketing and Sales Analytics
• Growth Hacking in Marketing and Sales Analytics

H

• Heatmap in Marketing and Sales Analytics
• Hit in Marketing and Sales Analytics

I

• Impression in Marketing and Sales Analytics
• In-App Analytics in Marketing and Sales Analytics
• Inbound Marketing in Marketing and Sales Analytics
• Influencer Identification in Marketing and Sales Analytics
• Influencer Marketing in Marketing and Sales Analytics
• Influencer Outreach in Marketing and Sales Analytics

K

• Key performance indicator (KPI) in Marketing and Sales Analytics
• Key Performance Indicators (KPIs) in Marketing and Sales Analytics
• Keyword Performance in Marketing and Sales Analytics
• Keyword Research in Marketing and Sales Analytics

L

• Landing Page in Marketing and Sales Analytics
• Last click in Marketing and Sales Analytics
• Lead Generation in Marketing and Sales Analytics
• Lead in Marketing and Sales Analytics
• Lead Nurturing in Marketing and Sales Analytics
• Lead Qualification in Marketing and Sales Analytics
• Lead Scoring in Marketing and Sales Analytics
• Lifecycle stage in Marketing and Sales Analytics
• Lookalike Audiences in Marketing and Sales Analytics

M

• Market Basket Analysis in Marketing and Sales Analytics
• Market Basket Size in Marketing and Sales Analytics
• Market Research in Marketing and Sales Analytics
• Market Segmentation in Marketing and Sales Analytics
• Marketing Attribution in Marketing and Sales Analytics
• Marketing Automation in Marketing and Sales Analytics
• Marketing Campaign in Marketing and Sales Analytics
• Marketing Funnel in Marketing and Sales Analytics
• Marketing Mix in Marketing and Sales Analytics
• Marketing Mix Modeling in Marketing and Sales Analytics
• Marketing Strategy in Marketing and Sales Analytics
• Metrics in Marketing and Sales Analytics
• Mobile Analytics in Marketing and Sales Analytics
• Multichannel Marketing in Marketing and Sales Analytics

N

• Net Promoter Score (NPS) in Marketing and Sales Analytics
• Net Revenue in Marketing and Sales Analytics
• Net Sales in Marketing and Sales Analytics
• New users in Marketing and Sales Analytics

O

• Offer Testing in Marketing and Sales Analytics
• OKRs in Marketing and Sales Analytics
• Omnichannel Marketing in Marketing and Sales Analytics
• On-page Optimization in Marketing and Sales Analytics
• Online Advertising in Marketing and Sales Analytics
• Open rate in Marketing and Sales Analytics
• Optimize in Marketing and Sales Analytics
• Organic Search in Marketing and Sales Analytics
• Organic Traffic in Marketing and Sales Analytics
• Outbound Marketing in Marketing and Sales Analytics

P

• Page Load Time in Marketing and Sales Analytics
• Page Views in Marketing and Sales Analytics
• Pageview in Marketing and Sales Analytics
• Paid Traffic in Marketing and Sales Analytics
• Pay per Click (PPC) in Marketing and Sales Analytics
• Persona Development in Marketing and Sales Analytics
• Personalization in Marketing and Sales Analytics
• Positioning Strategy in Marketing and Sales Analytics
• Predictive Analytics in Marketing and Sales Analytics
• Predictive Modeling in Marketing and Sales Analytics
• Product Positioning in Marketing and Sales Analytics
• Product-Market Fit in Marketing and Sales Analytics
• Programmatic Advertising in Marketing and Sales Analytics
• Promotion Optimization in Marketing and Sales Analytics
• Purchase Funnel in Marketing and Sales Analytics

Q

• Qualified leads in Marketing and Sales Analytics
• Qualitative Research in Marketing and Sales Analytics
• Quality Score in Marketing and Sales Analytics
• Quantitative Research in Marketing and Sales Analytics

R

• Referral Marketing in Marketing and Sales Analytics
• Referral Traffic in Marketing and Sales Analytics
• Referrals in Marketing and Sales Analytics
• Remarketing in Marketing and Sales Analytics
• Return on Ad Spend (ROAS) in Marketing and Sales Analytics
• Return on Investment (ROI) in Marketing and Sales Analytics
• Returning users in Marketing and Sales Analytics
• Revenue Attribution in Marketing and Sales Analytics
• Revenue in Marketing and Sales Analytics

S

• Sales Conversion in Marketing and Sales Analytics
• Sales Enablement in Marketing and Sales Analytics
• Sales Forecasting in Marketing and Sales Analytics
• Sales Funnel in Marketing and Sales Analytics
• Sales Pipeline in Marketing and Sales Analytics
• Sales Velocity in Marketing and Sales Analytics
• Search Engine Optimization (SEO) in Marketing and Sales Analytics
• Search ranking in Marketing and Sales Analytics
• Segmentation in Marketing and Sales Analytics
• Sentiment Analysis in Marketing and Sales Analytics
• Session in Marketing and Sales Analytics
• Share of Voice in Marketing and Sales Analytics
• Social Listening in Marketing and Sales Analytics
• Social Media Analytics in Marketing and Sales Analytics
• Split Testing in Marketing and Sales Analytics

T

• Target Market in Marketing and Sales Analytics
• Time on page in Marketing and Sales Analytics
• Time on site in Marketing and Sales Analytics
• Traffic in Marketing and Sales Analytics
• Traffic source in Marketing and Sales Analytics

U

• Unsubscribe rate in Marketing and Sales Analytics
• Upselling in Marketing and Sales Analytics
• URL in Marketing and Sales Analytics
• User Experience (UX) in Marketing and Sales Analytics

V

• Visitor flow in Marketing and Sales Analytics
• Visitors in Marketing and Sales Analytics

W

• Web Analytics in Marketing and Sales Analytics
• Website Traffic in Marketing and Sales Analytics