Market Research Glossary

A

• A.C. Nielsen Retail Index in Market Research
• Ad Hoc Surveys in Market Research
• Ad Recall in Market Research
• Ad tracking in Market Research
• Advertising Effectiveness in Market Research
• Advertising Research in Market Research
• Applied Research in Market Research
• ARIMA Model in Market Research
• Asynchronous Research in Market Research
• At-Home Testing in Market Research
• Attitude Research in Market Research

B

• Back Checking in Market Research
• Behavioral Segmentation in Market Research
• Benchmark in Market Research
• Brand Awareness in Market Research
• Brand Equity in Market Research
• Brand Loyalty in Market Research
• Brand Perception in Market Research
• Brand Personality in Market Research
• Business Intelligence in Market Research
• Business-to-Business (B2B) Research in Market Research

C

• Call Center Surveys in Market Research
• CATI surveys in Market Research
• Causal Designs in Market Research
• Causal Research in Market Research
• Causation in Market Research
• Cluster Analysis in Market Research
• Cluster Sampling in Market Research
• Coding in Market Research
• Cohort in Market Research
• Competitive Analysis in Market Research
• Competitive Intelligence in Market Research
• Concept Development in Market Research
• Concept Testing in Market Research
• Conjoint Analysis in Market Research
• Consumer Behavior in Market Research
• Consumer Panels in Market Research
• Content Analysis in Market Research
• Convenience Sample in Market Research
• Coolhunting in Market Research
• Copy testing in Market Research
• Correspondence Analysis in Market Research
• Cross-Tabulation in Market Research
• Customer Behavior in Market Research
• Customer Experience (CX) Research in Market Research
• Customer Satisfaction in Market Research
• Customer Segmentation in Market Research
• Customer Value Analysis in Market Research

D

• Data and Acquisition Methods in Market Research
• Data Coding in Market Research
• Data Collection in Market Research
• Data Editing in Market Research
• Data entry in Market Research
• Data in Market Research
• Data Mining in Market Research
• Data Preparation in Market Research
• Data Tabulation in Market Research
• Data Validation in Market Research
• Data Visualization in Market Research
• Data Warehouse in Market Research
• Data-Processing Methods in Market Research
• DECIDE Model in Market Research
• Decision Making in Market Research
• Decision Trees in Market Research
• Demand Forecasting in Market Research
• Demographic Segmentation in Market Research
• Demographics in Market Research
• Dependent Variable in Market Research
• Descriptive Research in Market Research
• Descriptive Statistics in Market Research
• Dichotomous Question in Market Research
• Discriminant Analysis in Market Research

E

• Estimating Demand in Market Research
• Ethics in Market Research
• Ethnography in Market Research
• Experimental Design in Market Research
• Experiments in Market Research
• Exploratory Research in Market Research
• Export Marketing Research in Market Research
• Eye tracking in Market Research

F

• Factor Analysis in Market Research
• Factorial Design in Market Research
• Focus Group in Market Research
• Focus Group Moderation in Market Research
• Focus Groups in Market Research
• Forecasting in Market Research

G

• Geocoding in Market Research
• Geodemographic Segmentation in Market Research
• Geodemographics in Market Research
• Geographical Information Systems (GIS) in Market Research
• Good Sample Design in Market Research

H

• Heterogeneous Groups in Market Research
• Homogenous Groups in Market Research
• Hypothesis Testing in Market Research

I

• In-Depth Interviews in Market Research
• In-Store Research in Market Research
• Independent Variable in Market Research
• Interviewing in Market Research

K

• Key Performance Indicators (KPIs) in Market Research

L

• Likert Scale in Market Research
• Loaded Question in Market Research
• Longitudinal Studies in Market Research
• Longitudinal Study in Market Research

M

• Market Analysis in Market Research
• Market Entry Strategy in Market Research
• Market Intelligence in Market Research
• Market Potential in Market Research
• Market Research Ethics in Market Research
• Market Research in Market Research
• Market Research Online Communities (MROC) in Market Research
• Market Segmentation in Market Research
• Market Share Analysis in Market Research
• Market Share in Market Research
• Market Sizing in Market Research
• Market Structure in Market Research
• Marketing Mix in Market Research
• Marketing Research Design in Market Research
• Marketing Research Manager in Market Research
• Marketing Research Plan in Market Research
• Marketing Research Sampling Design in Market Research
• Marketing Research Sampling Size in Market Research
• Media Planning in Market Research
• Media Research in Market Research
• Moving average and Exponential methods Forecasting in Market Research
• Multidimensional Scaling in Market Research
• Multivariate Analysis (MVA) in Market Research
• Multivariate Analysis in Market Research
• Mystery Shopping in Market Research

N

• Needs Assessment in Market Research
• Net Promoter Score (NPS) in Market Research
• Neural Network Models in Market Research
• Nominal Scale in Market Research
• Non-Probability Sampling in Market Research

O

• Objective in Market Research
• Observational Research in Market Research
• Omnibus Panel in Market Research
• Online Communities in Market Research
• Online Communities Platform in Market Research
• Online Focus Groups in Market Research
• Online Panels in Market Research
• Online Reputation Management in Market Research
• Online Surveys in Market Research
• Opinion Polling in Market Research
• Outliers in Market Research

P

• Packaging Research in Market Research
• Panel Studies in Market Research
• Perception Mapping in Market Research
• Perception Research in Market Research
• Positioning Research in Market Research
• Predictive Analytics in Market Research
• Predictor Variables in Market Research
• Price Elasticity in Market Research
• Price Sensitivity in Market Research
• Pricing Research in Market Research
• Primary Data in Market Research
• Primary Research in Market Research
• Privacy Policy in Market Research
• Product Design in Market Research
• Product Development in Market Research
• Product Positioning in Market Research
• Product Testing in Market Research
• Projective Techniques in Market Research
• Psychographic Segmentation in Market Research
• Psychographics in Market Research
• Purchase Behavior in Market Research

Q

• Qualitative Analysis in Market Research
• Qualitative Data in Market Research
• Qualitative Research in Market Research
• Quantitative Analysis in Market Research
• Quantitative Data in Market Research
• Quantitative Research in Market Research
• Questionnaire Design in Market Research
• Questionnaire Translation in Market Research

R

• Regression Analysis in Market Research
• Research Design in Market Research
• Research Objectives in Market Research
• Response Rates in Market Research

S

• Sales Analysis and Forecasting in Market Research
• Sales Forecasting in Market Research
• Sampling Error in Market Research
• Sampling Frame in Market Research
• Sampling Techniques in Market Research
• Secondary Analysis in Market Research
• Secondary Data Analysis in Market Research
• Secondary Data Collection in Market Research
• Secondary Research in Market Research
• Segmentation Variables in Market Research
• Sentiment Analysis in Market Research
• Snowball Sampling in Market Research
• Social Media Monitoring in Market Research
• Standard Industrial Classification (SIC) in Market Research
• Statistical Significance in Market Research
• Statistics in Market Research
• Strategic Planning in Market Research
• Survey Design in Market Research
• Survey in Market Research
• Survey Research in Market Research
• Survey Sampling in Market Research
• SWOT Analysis in Market Research
• Syndicated Research in Market Research
• Systematic in Market Research

T

• T-Tests in Market Research
• Telephone Surveys in Market Research
• Test Marketing in Market Research
• Text Mining in Market Research
• The Marketing Research Process in Market Research
• Touchpoint Analysis in Market Research
• Tracking Studies in Market Research
• Trade Shows in Market Research
• Trend Analysis in Market Research

U

• Unaided Recall in Market Research
• Usability Testing in Market Research
• User Experience (UX) Research in Market Research

W

• Web Analytics in Market Research
• Word-of-Mouth Marketing in Market Research