Vskills Certified Services Marketing Manager certification appraises the candidate as per the company’s requirement for the marketing of their service offerings in Indian and International syndicates. The Vskills exam questionnaires the candidates on numerous fields in marketing management, market segmentation, Pricing, MIS, CRM, market research, service strategy, Demand management, international marketing service failure, consumer protection law, and recovery, etc. The Certified Services Marketing Manager exam proves that the candidate has such capabilities.
Certified Services Marketing Manager: Overview
Certified Services Marketing Managers are in high demand. Companies concentrating on marketing & offering services are continually renting skilled services, marketing managers. Several public and private companies also require services marketing managers for their marketing activities. This course is designed for professionals and graduates desiring to outshine in their preferred areas. It is also well satisfied for those who are previously working and would like to take certification for additional career progression. Meriting Vskills Services Marketing Manager Certification can help aspirants to change in today’s contentious job market, increase their employment possibilities by promoting their exceptional skills, and result in higher earning potential.
Vskills being India’s largest certification provider gives candidates access to top exams as well as provides after exam benefits. This includes:
- Become Government Certified Professional!
- The Certification is valid for life.
- Candidates will get lifelong e-learning access.
- Access to free Practice Tests.
- Candidates will get tagged as ‘Vskills Certified’ On Monsterindia.com and ‘Vskills Certified’ On Shine Shine.com.
Exam Details
- Exam Duration: 60 minutes
- Vskills Exam Code: VS-1109
- Number of questions: 50
- Maximum marks: 50
- Passing marks: 25 (50%)
- Exam Mode: Online
- There is NO negative marking in this module.
Certified Services Marketing Manager Course Outline
Certified Services Marketing Manager covers the following topics –
1. Introduction to Services Marketing
1.1 Service Basics and Differences with Goods
1.2 Service Characteristics
1.3 Growth and Career Opportunities
2. Marketing Management
2.1 Marketing Basics
2.2 The Value Proposition
2.3 Marketing Philosophies and Challenges
2.4 Marketing Planning and Tasks
3. The Marketing Environment
3.1 Micro and Macro Environment
3.2 Indian Industrial Policy of 1991
4. Services Sector Enterprise
4.1 Operational Characteristics
4.2 Service Tax
5. Consumer Behavior
5.1 Indian Consumer Basics
5.2 Consumers Expectations and Psychological Factors
5.3 The Purchase Decision Process
6. MIS and Market Research
6.1 MIS Basics and Role
6.2 Marketing Research Methods
6.3 Online Marketing Research
7. Services Strategy
7.1 Strategic Planning Process
7.2 Market-oriented Strategy
7.3 Corporate Strategy and Social Responsibility
8. Market Segmentation
8.1 Segmenting Consumers
8.2 Segmentation Criteria
8.3 Segmentation Customization and Stages
9. Addressing the Competition
9.1 Competition Types
9.2 Competition Analysis
9.3 Competition Strategies
10. Demand Management
10.1 Demand Patterns
10.2 Demand Forecasting
10.3 Demand Management
11. The Service Package
11.1 Customer Value Hierarchy
11.2 Success Factors
12. Service Branding
12.1 Service Branding Basics and Benefits
12.2 Brand Equity and Positioning
13. Visual Merchandising
13.1 Physical Evidence
13.2 Visual Merchandising
14. Pricing
14.1 Influencing Attributes
14.2 Pricing Approach and Strategies
15. Distribution
15.1 Service Distribution
15.2 e- Retailing
16. Internal Marketing
16.1 Internal Marketing Objectives and Strategies
16.2 Employee Development
16.3 Internal Marketing Challenges
17. External Marketing
17.1 External marketing Need and Basics
17.2 Communication Campaign
17.3 Success Factors
18. Interactive Marketing
18.1 Customer Interaction and Roles
18.2 Service Interaction Process
18.3 Enhancing Customer Participation
19. Service Quality Management
19.1 Service Quality and Determinants
19.2 Services Quality Process and Audit
19.3 Service Excellence
20. Service Failures and Recovery
20.1 Customer Grievances
20.2 Complaint Management
20.3 Service Recovery
20.4 Measuring Satisfaction
21. Customer Relationship Management
21.1 CRM Basics and Benefits
21.2 CRM organization and Interaction
21.3 e-CRM
22. International Marketing
22.1 International Market
22.2 Trade Barriers and WTO
22.3 International Marketing Programme
23. Consumer Protection in Services
23.1 Consumer Expectations and Concerns
23.2 Consumer Protection Act and NCDRC
23.3 Service Disruption
23.4 RTI
24. Case Studies
24.1 Banking Services
24.2 Transport Services
24.3 Hospital Services
24.4 Educational Services
24.5 Tourism Services
Preparation Guide for Certified Services Marketing Manager
Candidates brewing for the Certified Services Marketing Manager exam should recognize the importance of exam resources. During the exam preparation, it is important to get all the necessary exam study sources. This will provide the benefit to understand the concepts and meaning more precisely. In the preparation guide, we will review some of the most significant resources to help the candidate prepare well for the exam.
Exam Objectives
For every examination, the first task should be to get all the exam relevant details including the important contents and its topic. With complete exam objectives, the candidate’s exam preparation time is better spent because they already know what to study. For this exam, the topics include:
- Introduction to Services Marketing
- Marketing Management
- The Marketing Environment
- Services Sector Enterprise
- Consumer Behavior
- MIS and Market Research
- Services Strategy
- Market Segmentation
- Addressing the Competition
- Demand Management
- The Service Package
- Service Branding
- Visual Merchandising
- Pricing
- Distribution
- Internal Marketing
- External Marketing
- Interactive Marketing
- Service Quality Management
- Service Failures and Recovery
- Customer Relationship Management
- International Marketing
- Consumer Protection in Services
- Case Studies
Vskills Online Learning Material
Vskills provides candidates a way to prepare for the exam using the online learning material for existence. The online material for this is regularly updated. Moreover, e-learning is bundled with hard copy material which encourages candidates to enhance and update the learning curve for superior and better opportunities. The candidate can also download the sample chapter for the Certified Services Marketing Manager exam.
Vskills Brochure
Vskills also provides a brochure for the Certified Services Marketing Manager exam. The brochure contains all the necessary related to the exam such as details, sample papers, important information, course outline, etc.
Books for Reference
The next step in the preparatory guide should be books and study guides. The candidate needs to find those books which are enriched with information. Finding a good book may be a difficult task, but in order to gather knowledge and skills, the candidate has to find, read, and understand.
Practice Test
Practice tests are the one who ensures the candidate about their preparation for the exam. The practice test will help the candidates to acknowledge their weak areas so that they can work on them. There are many practice tests available on the internet nowadays, so the candidate can choose which they want. Try the practice test here!
Job Interview Questions
If you are looking for a new job role in Services Marketing, the you must checkout these online interview questions to prepare for same, the questions will surely help you to pass the interview with ease.
