The Certified Search Engine Optimization Professional course is to make an individual capable of functioning content to increase conversion, organic traffic, optimize the website, how to stay ahead, rank on the first page of numerous keyword searches. Candidates who will complete this certification program will come across various channels by including Digital Marketing techniques. SEO is applicable for all types of purposes and it’s a massive asset that is extremely useful at all times in the modern world.
Why become a Search Engine Optimization Professional?
SEO professionals are in huge demand by various public and private companies because it increases traffic and delivers sales to a business. SEO practitioners are the ones who promote a firm’s business on Digital Media and they are also recruited by marketing agencies across the world that are generally specializing in Digital Media. This certification will open employment opportunities for professionals and graduates who wish to excel in their careers.
Who should take this certification?
Candidates who are looking for job opportunities in the SEO department of different companies. Graduates especially look forward to making their CV’s stronger, this certification is highly recommended for such individuals. It will help you present your best skills and contribute to the firm in best of your capability.
Roles and Responsibilities of a Certified Search Engine Optimization Professional
Always begin with reviewing the tasks that a Practitioner of a particular niche undertakes, before preparing. The following are the responsibilities of a Always begin with reviewing the tasks that a Practitioner of a particular niche undertakes, before preparing. The following are the responsibilities of a Certified Search Engine Optimization Professional.
- To create and develop optimization strategies that increase the company’s search engine results rankings
- To Research SEO keywords to use throughout the company’s website and marketing materials
- To Set measurable goals that demonstrate improvement in marketing efforts
- To undertake Monitor daily performance metrics to understand and recognise SEO strategy performance
- To communicate with other marketing professionals to align goals
- To Collaborate and coordinate with others within the marketing department to manage SEO strategy
- To Write compelling and high-quality website content, including blog posts and page descriptions
- To Update content and website links for maximum optimization and search engine rankings
Benefits of taking Vskills Certification
Vskills being India’s largest certification provider gives candidates access to top exams as well as provides after exam benefits. This includes:
- The certifications will have a Government verification tag.
- The Certification is valid for life.
- Candidates will get lifelong e-learning access.
- Access to free Practice Tests.
- Candidates will get tagged as ‘Vskills Certified’ On Monsterindia.com and Shine.com
Exam Details
- Exam Duration: 60 minutes
- Vskills Exam Code: VS-1084
- Number of questions: 50
- Maximum marks: 50
- Passing marks: 25 (50%)
- Exam Mode: Online
- There is NO negative marking in this module.
Course Details
The Certified Search Engine Optimization Professional exam covers the following topics –
What is On-Page Optimization?
- Keyword Research with Google Keyword Planner.
- How to Select a Domain Name?
- Page Naming {URL Structuring} and Folder Naming
- Image Naming, Image Title and ALT Tags Creation
- What are Meta Tags
- Description
- Keywords
- Author
- Country
- Robots
- Redirection Tags
- Headings Tags {H1 to H6}
- What is Content Writing?
- SEO Friendly Content Writing {Insert keywords in content}
- Anchor Text, Link Title
- Robots.text file use and creation
- HTML Sitemap creation
- XML Site Map Creation
- Ror text sitemap
- Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
- Why is Alexa?
- Alexa Integration
What is Off-Page Optimization?
- What are Backlinks?
- Why Backlinks are Important?
- How to Get Backlinks?
- Difference Between Do-Follow and No-Follow Backlinks
- What is Google Page Rank?
- How to Increase Page Rank?
- Search Engine Submissions
- Directory Submissions
- Article Writing and submissions
- Press Release writing and submissions
- Blog Posting and comment writing
- Classifieds posting
- Forum Posting
- Business Listing
- Social Bookmarking
- Social Networking
- RSS Feeds
Search Engine Algorithms
- Basics
- What is Search Engine’s Algorithms?
- How Algorithms Works?
- Why a Search Engine needs to update its Algorithm?
- Search Engine Penalties and Recoveries.
- Why a Search Engine penalizes a Website?
- Advanced
- How to optimize your site for Google Hummingbird Algorithm?
- What is Google Panda Algorithm?
- What is Google Penguin?
- What is Google EMD Update?
- How to save your site from Google Panda, Penguin and EMD Update?
- How to recover your site from Panda, Penguin and EMD?
Preparation Guide for Vskills Certified Search Engine Optimization Professional
Once Benjamin Franklin said “By failing to prepare, you are preparing to fail”. Therefore to avoid failure one must have a proper study guide that can lead you towards your goal. A preparation guide consists of all the resources that a candidate must go through before examination. Preparation guide below will help you for this examination preparation.
Step 1 – Review Exam Objectives
The course outline is the most essential part of the examination. Our first step is to understand the exam content that we will study for this certification. Mentioned below are the exam objectives of this certification exam.
- How SEO (Search Engine Optimization) works
- How to boost traffic to your site
- Selecting Best Keywords for SEO
- Optimizing Your Pages
- Off-Page SEO
- ON-Page SEO
- SEO algorithms
Refer: Certified Search Engine Optimization Professional Brochure
Step 2 – Learning with Books
Although we have an inclination towards technology, books will be our forever companions. The answers that are available in books are much more valuable than any other resource. Books are meant to instill the information that we were completely unknown too. The top 3 books for SEO professional certification examination are given below.
- SEO 2019 Learn Search Engine Optimization with Smart Internet Marketing Strategies by Adam Clarke. One of the amazingly advanced tools and strategies for SEO books. The book gives you insight into new techniques, steps, tips, and tricks to rank high in Google, attracting customers using SEO and effective SEO marketing strategy. In short, an excellent book for beginners.
- The Art Of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, and Jessie C Stricchiola. This book is recommended for beginners as well as professionals in SEO. The book highlights points like how to evaluate the content, what is search engine see-through spider content, SEO planning, stages of SEO implementation, and much more.
- Search Engine Optimization All-in-One for Dummies by Bruce Clay. This book is all about linking strategy, keyword strategy, content, web design, programming, and SEO friendly sites.
Step 3 – E-learning and Study material
E-learning makes your perspective grow more and it makes you understand the concepts in Visual form. Online learning helps you build numerous strategies for your exam and makes you smarter and upgrades your learning skills through various online methods. Similarly, the study material is designed for a student’s convenience. It helps candidates with notes and all types of information about the syllabus. Vskills offers you its E-Learning Study Material and its hard copy as well, to supplement your learning experience and exam preparation. Moreover, this online learning material is available for a lifetime and is updated regularly.
Refer: Certified Search Engine Optimization Professional Sample Chapter
Step 4 – Check your Progress with Practice Tests
Practice makes a man perfect and leads him to achieving his aspired goal. To ensure yourself with comfort and avoid unnecessary mishaps, one must attempt multiple practice tests. The practice test explores your strategies and progress which is extremely beneficial before exams. Attempting practice tests several times will improve your performance.
