Marketing and Sales Analytics professionals are responsible for compiling, analyzing, and reporting sales data. They monitor all the competitive activity, customer, and latest market trends. Marketing and Sales Analytics professionals also provide insights for guiding the sales and marketing teams as well as they also contribute to the development of sales plans and objectives. Further, they have day to day tasks, some of them include:
- Marketing and Sales Analytics professionals handle the monitoring and evaluation of sales performance. Moreover, they also determine sales potential and make recommendations accordingly.
- Next, they analyze sales funnels and measure the ROI of online and offline advertising campaigns.
- They also report on marketing KPIs such as conversion rates, website traffic, and social media engagement. And, they track email campaign metrics that include delivery, open, or click-through rates.
- Further, in their daily task, they also monitor budget distribution and performance of paid ad campaigns. And, conduct competitive research and analyze benchmarking data.
- Lastly, they have the ability to implement marketing tools for supporting promotional projects.
So, let’s get started with the in-depth details and resources to become a Certified Marketing and Sales Analytics Professional
Vskills Certified Marketing and Sales Analytics Professional
To understand about Marketing and Sales Analytics we must first learn about the term analytics. Analytics refers to a business process that includes data collection, processing, analysis and interpretation for decision making as well as gaining insights. It is also classified as the tool for effectively competing as it provides insights and informed decision making. Talking about the Vskills Marketing and Sales Analytics professional certification, this is best fit for marketing professionals, managers, consultants and graduates who want to excel in marketing analytics. And, also for those who are already working and want to get advanced in the same.
This certification will help candidates to enhance their skills and knowledge to stand out in today’s competitive job market. However, there is a great demand for Marketing and Sales Analytics Professionals as the top Companies specializing in marketing, sales, brand management, and consultancy, are constantly hiring Certified Marketing and Sales Analytics Professionals.
Vskills certification providers give candidates access to top exams as well as provides exam benefits. This includes:
- The certifications will have a Government verification tag.
- The Certification is valid for life.
- Candidates will get lifelong e-learning access.
- Access to free Practice Tests.
- Candidates will get tagged as ‘Vskills Certified’ On Monsterindia.com and ‘Vskills Certified’ On Shine Shine.com.
Course Outline
Certified Marketing and Sales Analytics Professional covers the following topics –
Analytics Introduction
- Evolution and Scope
- Data Management and Types
- Decision Models
- Problem Solving and Decision Making
Using Spreadsheets for Analytics
- Excel Formulas
- Excel Functions
- Spreadsheet Add-Ins
- What is Spreadsheet Modeling
Visualizing Data in Spreadsheets
- Excel Data Visualization Tools
- Data Queries in Excel
- Data Summarization in Excel
- PivotTables and Pivot Charts
Descriptive Statistical Measures
- Statistical Notation
- Measures of Location
- Measures of Dispersion
- Measures of Shape
- Measures of Association
- Frequency Distributions
- Excel Descriptive Statistics Tools
Probability Distributions
- Probability Basics
- Discrete Probability Distributions
- Continuous Probability Distributions
- Distribution Fitting
Marketing Management
- Defining Marketing for the 21st Century
- Core Concepts in Marketing
- Marketing Environment
- Company Orientation towards Market Place
- The Holistic Marketing Concept
Marketing Research Process
- The Research Process
- Formulating the Research Problem
- Choice of Research Design
- Determining Sampling Design and Sampling Size
- Preparing the Research Report
- Evaluation and Control of Marketing Research
Sampling and Hypothesis
- Statistics Basics
- Data Basics
- Measurement Systems
- Some Basic Terms
- Types of Sample Designs
- Bases of stratification
- Characteristics of a Good Sample Design
- Determining the Sample Size
Data Processing and Analysis
- Data Preparation
- Data Validation
- Data Editing
- Coding
- Tabulation
- Data-Processing Methods
Forecasting Methods
- Forecasting Basics
- Moving average and Exponential methods
- Decomposition method
- ARIMA Model
Environmental Analysis
- PEST
- Anticipating Changes in the Law
- Economic Factors
- International Factors
- Social Factors
- Technological Factors
- Competitive Intelligence
Segment-Target-Position
- Segmentation
- Targeting
- Positioning
- Branding
Marketing Strategies
- Strategic Intent
- Ansoff’s Product/Market Matrix
- The Boston Matrix
- Bowman’s Strategy Clock
- Generic Strategies – Michael Porter ()
- The danger of Being ‘Stuck in the Middle’
- Marketing Control
- Internal Marketing
- The Balanced Scorecard
- Gap Analysis
- KPI
Test Marketing
- Test Marketing
- Other Forms of Experimentation
- Innovation
Pricing Policy
- Pricing Decisions
- Pricing Approaches
- Pricing and Market Share
- Pricing Strategies
- Price Adjustment Strategies
Digital Marketing
- Introduction
- E-Commerce
- Search Engine Optimization
- Social Media
- Behavioral Targeting
- Email Marketing
- Customer Relationship Management
Sales Management
- Objectives of Sales Management
- Sales Executives as Coordinator
- Coordinating with Advertising
- Co-ordination with Production
- Co-ordination with Human Resource
- The Four Sales Channels
- Sales Management in the 21st Century
- A Five-Step Remedy
- “Top Gun” Sales Managers
Theories of Selling
- “Right Set of Circumstances” Theory Of Selling
- “Buying Formula” Theory of Selling
- “Behavioral Equation” Theory
Prospecting, Objection Handling and Closing
- Prospecting
- Formulating Prospect Definitions
- Searching out Potential Accounts
- Sales Resistance
- Closing Sales
Sales Forecasting
- Market Potential
- Analyzing Market Potential
- Market Indexes
- Sales Potential
- Sales Forecasting Methods
- Qualitative Forecasting Methods
- Poll of Sales Force Opinion
- Survey of Customers’ Buying Plans
- Projection of Past Sales
- Moving Average Method
- Regression Analysis
- Econometric Model Building and Simulation
Advanced Sales Analytics
- Campaign Effectiveness Analysis
- Dealer wise and Region wise Analysis
- Customer Analytics (Acquisition, NPS, Lifetime Value, etc)
- Customer Engagement
- Promotion Analytics
- Sentimental analysis
Advanced Marketing Analytics
- Marketing Success Metrics
- Price Analytics
- Market Mix Modeling
- Digital Marketing Analytics (Web, social media, digital ad)
- Customer Engagement
Preparation Guide for Vskills Certified Marketing and Sales Analytics Professional
A preparation guide basically refers to the essential resources and study materials required for the exam. Candidates here need to research for the best study resources in order to prepare better for the certification exam. Moreover, it will also help them to complete their syllabus quickly and with a good understanding of the concepts. And, for the Certified Marketing and Sales Analytics Professional exam, below are the resources provided by Vskills that will help candidates to cover all the concepts and prepare well for the exam.
Get Familiar Exam Objectives
Exam objectives provide a brief about the exam topics that includes various sections and subsections. So, Candidates should get exam objectives to get a better understanding of the content and topics related to the exam. Moreover, it also provides a benefit to candidates to learn and explain things better during the preparation time. For Certified Marketing and Sales Analytics Professional, the topics include –
- Analytics Introduction
- Using Spreadsheets for Analytics
- Visualizing Data in Spreadsheets
- Descriptive Statistical Measures
- Probability Distributions
- Marketing Management
- Marketing Research Process
- Sampling and Hypothesis
- Data Processing and Analysis
- Forecasting Methods
- Environmental Analysis
- Segment-Target-Position
- Marketing Strategies
- Test Marketing
- Pricing Policy
- Digital Marketing
- Sales Management
- Theories of Selling
- Prospecting, Objection Handling and Closing
- Sales Forecasting
- Advanced Sales Analytics
- Advanced Marketing Analytics
Vskills E-Learning
Vskills E-learning for Certified Marketing and Sales Analytics Professional helps candidates to get a better understanding of the content by providing them the online learning material for a lifetime. This learning material comes with hard copy material that will help them in improving skills and staying up to date with the learning curve for getting better opportunities.
Reference Books for better understanding
Those Candidates who want to get in-depth details for the topic or content can take references from the books related to the exam. That is to say, reference books can be helpful for understanding concepts and topics fastly. However, for the Certified Marketing and Sales Analytics Professional exam, there are various books available which you can find online or in libraries. Some of the books are as follows:
- Marketing and Sales Analytics Book by Cesar A. Brea
- Marketing Analytics Book by Grigsby Mike
Evaluate yourself with Practice Test
Using Practice tests after completing any topic can be beneficial for candidates to understand the weak areas as well as for taking assessments to test their skills. This also helps in improving answering skills so that they can much of their time during the exam. Moreover, by assessing themselves candidates will get a clear view of their preparation and then start working on it accordingly. So, start practicing for the exam and get certified.
