In today’s fast-paced, tech-savvy world, digital marketing has become one of the most popular employment possibilities. We are exposed to a plethora of content while exploring the internet, which we consume in the form of video, gifs, memes, photos, and so on.
Let us know about Career in Digital Marketing!
About Digital Marketing
Digital marketing is exploding like never before, thanks to a boom in digitization and online brand presence. Despite the fierce competition, this one stream has managed to maintain its position after all these years. Every new firm wants to be found online, which necessitates the hiring of a skilled digital marketer. The worldwide ad spend is expected to hit $605 billion in 2020, according to estimates.
Responsibilities
A digital marketing manager is in charge of creating, executing, and managing marketing initiatives that are effective in promoting a company’s services or products.
A manager is crucial in raising brand awareness in the digital market, increasing app and website traffic, and attracting new clients. A digital marketing manager also aids in the discovery and evaluation of the latest digital technologies and web analytics tools in order to measure website traffic and optimize email marketing campaigns, social media ads, and other marketing efforts.
Eligibility
It is undeniable that digital marketing is sweeping the globe. The majority of businesses are shifting to online marketing, and because marketing is such an important element of any business, the demand for digital marketers is tremendous. Let’s look at some numbers to get a sense of how much demand there is. Approximately 93 percent of all internet activity begins with a search engine, according to estimates.
You must make your content SEO-friendly in order to rank in a search engine. If we’re talking about companies that sell goods, data reveal that 80% of Americans make at least one online purchase per month. So, in order for a firm to succeed, it is necessary to have a fundamental understanding of this field. You can easily acquire a high-paying job if you concentrate in abilities like SEO and SEM, which can help a business become more successful. Because content marketing relies on visitors, you’ll need to do more than just create content. You’ll need to examine patterns as well. You can examine the patterns and create your work in such a way that it attracts more visitors.
Career Prospects
Digital Marketing Manager – A Digital Marketing Manager oversees the execution of digital marketing efforts across a variety of platforms, including social media, SEO/SEM, advertising, and e-mail campaigns. They also keep track of and strategize all efforts, as well as optimise them on a regular basis to ensure maximum revenue and reach.
SEO Specialist – An SEO Specialist’s primary responsibility is to optimise a website for higher search engine ranks and has a thorough understanding of how to acquire the most traffic from all search engines. They also devise methods and plans for improving the website’s search engine rankings.
Content Marketing Specialist – A Content Marketing Specialist curates the brand’s story in a distinctive and engaging way to capture the audience’s attention, and manages all key digital media channels for content distribution, including blogs, social media, adverts, website content, and more!
Pay Per Click or SEM Analyst – SEM, or pay-per-click analyst, evaluates website traffic in order to connect it with campaign tracking, as well as all aspects of online marketing, such as search analytics and SEO.
SEO Content Writer – An SEO Content Writer does research on current and industry-relevant topics and curates all online content, including blogs, social media copy, website content, advertisements, and more, while incorporating SEO insights, keywords, and other factors.
Average Salary
Because digital marketing roles are in high demand, you have a lot of room to negotiate your salary. One of the best aspects about this field is that it does not require you to work in-house. You can also work from home or as a freelancer. If you have the necessary experience or expertise, as well as the ability to demonstrate your accomplishments, you can negotiate and obtain your desired pay in this sector.
| Role | Salary in Rupees |
| Digital Marketing Manager | 4 lakhs to 10 lakhs |
| SEO Manager | 3 lakhs to 7 lakhs |
| SEM/PPC expert | 3 lakhs to 5 lakhs |
| Web developer/designer | 3 lakhs to 6 lakhs |
| Social Media Manager | 3.5 lakhs to 7 lakhs |
| Content Writer | 2.5 lakhs to 5 lakhs |
Employment Outlook
The field of digital marketing is in high demand. Companies from various industries are looking for qualified online Marketing specialists to help them promote their products and services on social media. Professionals in online marketing are in high demand in marketing organisations all over the world. There are a growing number of marketing agencies that specialise in digital media and are hiring hundreds of online marketing professionals. With another 150,000 jobs expected to be open by 2020, this is the right time to start in this exciting profession.
Resources offered by Vskills for Digital Marketing
Vskills offer Digital Marketing certification for all those interested in working in this field or in advancing their career. This certification course covers various objectives –
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Facebook Marketing
- Email Marketing
- Inbound Marketing
- Web Analytics
Vskills also offers free practice tests and online tutorials to supplement the learning process. You can check them by clicking on the following links –
- Free practice tests
- Online tutorials for Digital Marketing
Other Resources for Digital Marketing
Before you can become an expert in desired areas, you must first build a solid base. Before you can move on to practical teaching, you’ll need to have the right applied skills. To gain better understanding of the domain, you can use the following tools:
- Firstly, Online Tutorials for Digital Marketing
- Also, Certification Courses from verified sources such as Vskills, Coursera, Udemy and so on.
- In addition, Online communities
- Moreover, Blogs and study material from experts in this field and many more.
Here are some examples of how you can improve your abilities:
- Freelancing
- Internships
- Apprenticeship programs
The above steps will help you to get this domain started. It’s a long way to go, however. You can take an advanced course to reach a new level of skills.
Discover the career opportunities and other prospects of Career in Digital Marketing. Hurry up and start preparing now with Vskills.in!
