Important definitions and terminologies used in Advertising
A
A/B Testing in Advertising
Above the Fold in Advertising
Account-Based Advertising in Advertising
Action-oriented communication in Advertising
Ad Audience in Advertising
Ad Banner in Advertising
Ad Click in Advertising
Ad Exchange in Advertising
Ad Impressions in Advertising
Ad Inventory in Advertising
Ad Network in Advertising
Ad Serving in Advertising
Ad Targeting in Advertising
Ad Unit in Advertising
Advertisement budget in Advertising
Advertisement Modes in Advertising
Advertisement Objective in Advertising
Advertising Agency in Advertising
Advertising Communication System in Advertising
Advertising Framework in Advertising
Advertising Management in Advertising
Advertising Media in Advertising
Advertising Plans in Advertising
Advertising Process Control in Advertising
Advertising Process flow in Advertising
Advertising Research in Advertising
Advertising Standards Council of India in Advertising
Advertising tactics in Advertising
Affiliate Marketing in Advertising
Analytics in Advertising
Attention in Advertising
Attribution in Advertising
B
benefits-based attitudes in Advertising
Bounce Rate in Advertising
Brand Awareness in Advertising
Brand Building in Advertising
Brand equity in Advertising
Brand image in Advertising
Brand personality in Advertising
Browser in Advertising
C
Call to Action (CTA) in Advertising
Channel in Advertising
Click-through Rate (CTR) in Advertising
Client-agency relationship in Advertising
Communication in Advertising
Communication Mix in Advertising
Competitors Lawsuits in Advertising
Comprehension in Advertising
Consumer behavior in Advertising
Consumer Segmentation in Advertising
Contextual Targeting in Advertising
Conversion in Advertising
Conversion Pixel in Advertising
Conversion Rate in Advertising
Conversion Tracking in Advertising
Cookie in Advertising
Copy in Advertising
Copyright Act, 1957 in Advertising
Copywriting in Advertising
Cost per Acquisition (CPA) in Advertising
Cost per Click (CPC) in Advertising
Cost per Lead (CPL) in Advertising
Cost per Thousand (CPM) in Advertising
Cross-Device Targeting in Advertising
Cultural differences in Advertising
D
Defamation & Emblem and Names Act, 1980 in Advertising
Demand-Side Platform (DSP) in Advertising
Direct Marketing in Advertising
Direct Response in Advertising
Display Advertising in Advertising
Distraction effect in Advertising
E
Email Advertising in Advertising
Expandable Banner in Advertising
F
Frequency in Advertising
Frequency Capping in Advertising
G
GDPR in Advertising
Geographic Targeting in Advertising
Global Advertising in Advertising
Global Branding in Advertising
I
Impression in Advertising
Indian Contract Act, 1872 in Advertising
In-Stream Video Ads in Advertising
Integrated Marketing Communication in Advertising
Interstitial Ads in Advertising
K
Keyword in Advertising
L
Landing Page in Advertising
Lead in Advertising
Lookalike Audience in Advertising
M
Market Experimentation in Advertising
Market globalization in Advertising
Media Buying in Advertising
Media Decisions in Advertising
Media Strategy in Advertising
Mobile Search in Advertising
N
Native Advertising in Advertising
O
Overlay in Advertising
P
Paid Search in Advertising
Patent & Trademarkets Act in Advertising
Pay-Per-Click (PPC) in Advertising
Persuasion in Advertising
Pop-Under in Advertising
Pop-Up in Advertising
Positioning in Advertising
Programmatic Media Buying in Advertising
Public Relations in Advertising
R
Reach in Advertising
Retargeting/Remarketing in Advertising
Rich Media in Advertising
S
Sales Promotion in Advertising
Search Advertising in Advertising
Segmentation in Advertising
Self Regulation Code in Advertising
Social Advertising in Advertising
Social Responsibility in Advertising
V
View-Through in Advertising
W
Word-of-mouth advertising in Advertising
