Certified Public Relations Officer

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PUBLIC RELATIONS OFFICER 6 Topics | 1 Quiz

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Fundamentals and Emergence

Functions of Public Relations

Strengths of a Public Relations Officer

Duties and Responsibilities of a Public Relations Officer

Emergence of Public Relations

Public Relations in India

Quiz – PUBLIC RELATIONS OFFICER

STRATERGIC PLANNING FOR PUBLIC RELATIONS 4 Topics | 1 Quiz

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Formative Research

Communication Plan Strategy

Communication Plan Tactics

Evaluation of Impact

Quiz – STRATEGIC PLANNING FOR PUBLIC RELATIONS

COMMUNICATION AND PUBLIC RELATIONS 6 Topics | 1 Quiz

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Definition

Purpose of Communication

Elements of Communication

The Seven C’s of Communication

Barriers to Communication

Overcoming Communication Barriers

Quiz – COMMUNICATION AND PUBLIC RELATIONS

NEGOTIATING SKILLS AND PUBLIC RELATIONS 3 Topics

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Negotiation Styles

Negotiation Tactics

Negotiation Process

MARKETING PR AND INTEGRATED MARKETING COMMUNICATION 10 Topics

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Introduction

Goals of Marketing Public Relations

MPR Roles

Integrated Marketing Communication

Importance of IMC

Role of Advertising within the Marketing program

Role of Advertising within the Communication Mix

Other Ways of Communications

Publicity and Public Relations

Barriers to IMC

CUSTOMER RELATIONS 6 Topics

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New Customer

Total Customer Satisfaction

Consumer Movement in India

Customer Relations Programme

Maintaining Good Customer Relations

Customer Relationship Management (CRM)

DEALER RELATIONS 5 Topics

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Company Outlook Towards Dealers

Dealer’s View of a Company

Objectives of Dealer Relations

Manufacturer’s support to dealers

Communicating to the Dealers

VENDOR RELATIONS 5 Topics

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Vendors’ Expectations

Buyer Company Expectations

Vendor Relations Objectives

Public Relations for vendors

Vendor Relationship Management (VRM)

EMPLOYEE PUBLIC RELATIONS 6 Topics

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Introduction

Employee Expectations

Successful Employee Relations

Problems Management Faces

Communication media for employee public relations

House Journal

INVESTOR RELATIONS 5 Topics

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Introduction

India Scenario

Role and Responsibility

Investor Relation Objectives

Communications for Investors

MEDIA RELATIONS 6 Topics

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Introduction

Building Relations with Media

Public Relations Assistance to Media

Media Relations Norms

Press Conference

Holding a Press Conference

CORPORATE SOCIAL RESPONSIBILITY (CSR) 5 Topics

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Introduction

Indian Perspective

Community Expectations

Objectives of Community Relations

Communication media for CSR

CORPORATE IMAGE 6 Topics

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Introduction

Strong Corporate Image

Corporate Image Influences

Launching a Corporate Image

Maintaining Corporate Image

Image Management Process

Corporate Identity Management 4 Topics

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Introduction

Corporate Identity Mix

Developing a corporate identity

Undergoing Change

EVENT MANAGEMENT 4 Topics

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Introduction

Objectives of Special Events

Classification of events

Organizing an Event

PUBLIC RELATIONS AND CRISIS MANAGEMENT 3 Topics

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Introduction

Types of Crisis

Crisis Management

GOVERNMENT PUBLIC RELATIONS 3 Topics

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Introduction

Objectives of Government PR

Government PR Problems

PUBLIC RELATIONS AND LOBBYING 4 Topics

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Introduction

Lobbying in America

Major Lobbies of India

PR Role in Lobbying

ETHICS AND PUBLIC RELATIONS 3 Topics

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Introduction

Legal Aspects

ASCI Code

PUBLIC RELATIONS AGENCY 6 Topics

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Introduction

Objectives of PR Agency

Functions of PR Agency

Selection of a PR Agency

Agency Structure

Agency Evaluation or Audit