Certified Telecom Management Professional

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Course Content

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Basics of Telecom 22 Topics

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Telecom Industry Overview

Telecom Industry Evolution

Industry Composition/Overview

Indian Mobile SWOT

Mobile Operators in India

Mobile Operators: Sharing Mobile Network Infrastructure in India

Managed Service Providers

Shifting Balance Towards Managed Services

Managed Service Deals

Handset Vendors

Handset Maker Companies of India

Value Added Service Providers

Economic Benefits of Telecom Industry

Factors Facilitating Growth of Telecom Sector

GSM & CDMA Technologies & Markets

CDMA vs GSM

Licensing & Regulatory Terms

Status of Telecom Sector

Synopsis- Unified Access Services Policy 2005

Synopsis- Unified Access Services Policy 2012

Other Modern Initiatives

Summary

Telecom Fundamentals 14 Topics

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Introduction

Common Telecom Terminology

Generations of Cellular Networks

Classification Of Existing Systems

General Network Components

GSM Network Architecture

GSM: Advantages & disadvantages

GSM Network Architecture

CDMA Network Architecture

CDMA Advantages & Disadvantages

CDMA

CDMA Network Structure

CDMA Network Architecture

Summary

Telecom Consumer Products 9 Topics

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Telecom Consumer Products

mCommerce

Handsets

Summary

Basics of Telecom Marketing 12 Topics

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Introduction

Telecom Value Chain

Customer Lifecycle & Value Chain

Customer, Consumer and Influencer

Small Wallet Customers

Differentiators

Customer Promotion

Customer Retention

Retailer Promotion – Push from the Operator

Retailer Promotion

Revenue Measurement in Telecom

Summary

Telecom Retail 10 Topics

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Introduction to Telecom Retail

Telecom Retail

Telecom Direct Distribution Channels

Telecom Indirect Distribution Channels

Indirect Communication

Summary of Telecom Retail

Marketing Vs Other functions 8 Topics

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Introduction to Marketing Vs Other functions

Marketing Vs Sales

Marketing and Sales Teams

Telecom Organisational Structure

Interdependence between Sales and Marketing

Variations in Sales and Marketing Functions

Cost and Revenue Centres

Summary of Marketing Vs Other functions

Account Manager 11 Topics

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Introduction to Account Manager

B2B Account Management

Customer Profiling

Sales Targets

Account Manager Skills

Activities of Account Manager

Channel Management

Sales Manager Skills

Activities of Sales Manager

Competitive Intelligence

Summary of Account Manager

Marcom in Telecom 18 Topics

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Introduction to Marcom

Product Management

Telecom Products

Product Lifecycle

Go-To-Market Strategy

Telecom Stakeholders

External Environment

Internal Environment

Product Manager and Channel Partners

Qualities of Good Product Manager

Competitive Tracking

Market Communications

Effective Marcom Strategy

Integrated Marketing Communications

Newer Forms of Communications

Implementation of Communication

Skills of Marcom Manager

Summary of Marcom

Operations Vs.Other Functions 7 Topics

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Introduction to Operations Vs.Other Functions

Operations in Telecom

Operations Vs Other Functions

Representative Structure of Operations and Service Function

Qualities of Operations Team

Operations Function in Other Organisations

Summary of Operations Vs.Other Functions

Contact Centre Operations

Training & Audit

Billing, Collection & Retention

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Introduction to R&D Team

Role of R&D Team in Telecom

Challenges facing R&D

R&D and Vendor Management

IT Support Team

IT Support

Summary of R&D Team

Basics of Managing Accounts and Finances 8 Topics

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Introduction to Managing Accounts and Finances

Sources of Revenue in Telecom

Revenue Accounting

Elements of Revenue from Customers

Costs of Telecom Operator

Financial KPIs for Telecom Organisations

Profitability in Telecom Industry

Summary of Managing Accounts and Finances

Finance Team and Its Role 8 Topics

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Introduction to Finance Team and Its Role

Finance & Accounts Function

Finance & Accounts Team Vs other Teams

Revenue Assurance

Revenue Assurance Monitoring

Fraud Management

Churn Management

Summary

Legal and Regulatory Affairs 6 Topics

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Introduction to Legal and Regulatory Affairs

Regulatory Authorities of Telecom

Regulatory Activities of Legal Team

Legal Operational Activities of Legal Team

Legal Teams in Telecom Organisations

Summary of Legal and Regulatory Affairs