Certified Marketing Planning Manager

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Marketing Plan 7 Topics

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Marketing Plan Aims and Objectives

Content of the Marketing Plan

Progress Measurement

Performance Analysis

Marketing Plans Usage

Marketing Planning Process

Marketing Audit 7 Topics

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The Marketing Audit Procedure

The Marketing Environment

Organisational Audit

Environmental Auditing

Innovation Audit

Environmental Analysis 7 Topics

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Anticipating Changes in the Law

Economic Factors

International Factors

Technological Factors

Competitive Intelligence

Segment-Target-Position 4 Topics

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Marketing Strategies 11 Topics

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Strategic Intent

Ansoff’s Product/Market Matrix

The Boston Matrix

Bowman’s Strategy Clock

Generic Strategies – Michael Porter (1980)

The danger of Being ‘Stuck in the Middle’

Marketing Control

Internal Marketing

The Balanced Scorecard

SWOT Analysis 3 Topics

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Bringing the SWOT Elements Together

SWOT Analysis – Exercise

The Marketing SWOT

Products and Markets 4 Topics

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Market Development

Related Diversification

Unrelated Diversification

New Product Development

Test Marketing 3 Topics

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Other Forms of Experimentation

Pricing policy 5 Topics

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Pricing Decisions

Pricing Approaches

Pricing and Market Share

Pricing Strategies

Price Adjustment Strategies

Distribution 2 Topics

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Choosing the Distribution Channel

Evaluating Current Distribution Channels

Communication Mix 2 Topics

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Marketing Communications

Media Planning and Cost

Sales Promotions 3 Topics

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The Role of Sales Promotion

Sales Promotion Objectives

Consumer Sales Promotion Techniques

Implementation of Marketing Plans 15 Topics

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Marketing Implementation

Marketing Action Plan

The Marketing Plan Outline

Market Segmentation

Market Overview

Competitive Overview

Goals and Objectives

Marketing Mix Strategy

Assignment and Implementation

Tracking Procedures

Ethics 8 Topics

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What is Ethics?

Individual Characteristics

Organizational and Industry Factors

Ethical Dilemmas

Managing Ethics

Ethics Committee

Commodities Act, 1955 Corporate Culture and Ethical Climate

Improving Ethical Decision Making

Marketing Ethics 8 Topics

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What are Ethical Issues in Marketing?

Environmentalism

Higher Prices Factors

Distribution Ethics

Promotion Ethics

Deceptive Advertising

Socially Responsible Marketing 1 Topic

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Enlightened Marketing

Digital Marketing 7 Topics

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Search Engine Optimization

Behavioral Targeting

Email Marketing

Customer Relationship Management