Certified Event Management Professional

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Course Content

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Introduction to Events 5 Topics

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What are Events

Objectives of Events

Event Characteristics

The Wow Factor

Types of Events

Why Events? 10 Topics

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So When Do We Need Events?

Event linked to Product Launch

Event Manager Skills 7 Topics

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Key Skills Needed

Communication Skills

Personality Development

Self Grooming Tips

Stress Management

Time Management

Team Management Skills

Customer Relationship Management 3 Topics

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Understanding Customer Behaviour

Customers Expectations

Building Customer Relationship

Structure of Events 1 Topic

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Events Structure

Event Process 6 Topics

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Brief

Concept

Budgeting and Discussion

Venue

Schedule of Items

The Suppliers

Event Planning 12 Topics

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Analysis and Allocation

Implementation of the Plan

PERT/CPM

Event Marketing 6 Topics

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The Marketing Environment

Social Media Marketing

Public Relations 5 Topics

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Introduction to PR

Functions of Public Relations

Goals of Public Relations

Steps in Public Relations Campaign

Public Relations in India

Site Planning 3 Topics

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Site Planning Basics

Event Settings

Site Selection Factors

Event Logistics 5 Topics

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Event Logistics Basics

Event Financing 9 Topics

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Cost and Cash Flow Management

Human Resource Management 12 Topics

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Introduction to HRM

Human Resource Planning

Volunteer Recruitment

Job Descriptions and Analysis

Recruitment And Selection

Screening and Selection

Recruitment Approach

Induction

Training

Supervision and Evaluation

Performance Appraisal

Motivation

Health, Safety and Security 11 Topics

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Introduction to Health, Safety and Security

Risk Assessment

Fire Safety

Gate and Door Control

Crowd Control

Electrical Installations & Lighting

Food, Drink & Water

Sanitary Facilities

Waste Management

Special Effects, Fireworks & Pyrotechnics

Emergency Planning

Monitoring and Evaluation 5 Topics

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Media Coverage of an Event 5 Topics

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Example Study – Sahara Kargil Benefit Soccer Match

Media Relations 6 Topics

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Introduction to Media Relations

Building Relations with Media

Public Relations Assistance to Media

Media Relations Norms

Press Conference

Holding a Press Conference

Event Branding 6 Topics

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Event Branding Principles

Event Catering 4 Topics

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Introduction to Event Catering

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Distribution

Ancillary Services

Trade Media

Hotel Booking agencies

Convention Bureau/Trade promotion cells

Transport

Tourism

Security

Celebrities and Events 8 Topics

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Celebrity Becoming a Brand

Celebrity Advertising

Literature Survey

Image Communication in Marketing

Factors Critical in Celebrity Advertising

Observations on Celebrity Endorsements

Reasons for Celebrity Endorsements

Flaws In Endorsing Celebrities

Property Creation 1 Topic

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How to Create Properties

Social, Economic, Political and Developmental Implications 5 Topics

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Introduction to Social, Economic, Political and Developmental Implications

The Implications of Special Events

Social and Community Implications of Events

Economic Implications of Events

Finally

Exhibitions 14 Topics

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The Revolution Begins

What is Exhibition

Why Visit an Exhibition

The Economic Impact of Exhibitions

Objective of Holding An Exhibition

Exhibiting for The Right Reasons

Types of Exhibition

Display Work for Your Exhibition

More Than Mere Exhibitions

Augmenting Tourism Numbers

Event Management Laws 7 Topics

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Legal Aspects

The Companies Act of 1956

Intellectual Property Law in India

Trademarks

Copyrights

The India Copyright Act 1957

The Trademark Act 1999

Event Management Taxes 2 Topics

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Entertainment Tax

Service Tax

A Recap 9 Topics

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Identify The Event

Budgeting

Hiring sand Rentals

What Can Marketers Do to Reach This Position?

Marketing Your Event

Creating a Budget

Positioning Your Product /Event

Attractions/ Flip Side

Employment Opportunities

Case Study 1 Topic

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Tasty Bite The Way to a Customers’ Heart and Stomach