Certified Product Management Professional

Current Status

Not Enrolled

Price

Get Started

This course is currently closed

You must login before you access the courses page.

Course Content

Expand All

Course Videos – Chapter 1. Introduction to Non-Technical Product Management 6 Topics

Expand

Lesson Content

0% Complete 0/6 Steps

Introduction

What is Product Management and Who Is a Product Manager?

Typical Day of a Product Manager

Technical Versus Non-Technical Product Management

Role and Responsibilities of a Product Manager

Skills and Qualifications Required for a Product Manager

Chapter 2. Product Lifecycle 4 Topics

Expand

Lesson Content

0% Complete 0/4 Steps

Introduction to Product Lifecycle

Product Lifecycle: Example

Identifying Product Lifecycle Stage

Product Lifecycle: Challenges

Chapter 3. Product Management Process 7 Topics

Expand

Lesson Content

0% Complete 0/7 Steps

Idea Generation

Product Planning

Product Planning: Example

Chapter 4. Market Research and Product Vision 4 Topics

Expand

Lesson Content

0% Complete 0/4 Steps

Primary and Secondary Market Research

Market Research: Example

User Personas

Product Vision

Chapter 5. Product Tracking and Iterative Improvement 10 Topics

Expand

Lesson Content

0% Complete 0/10 Steps

Introduction to Product Performance Metrics and Iterative Improvement

Types of Performance Metrics

Usage Metrics: Retention Rate

Adoption Metrics: Activation Rate and Churn Rate

Engagement Metrics: Click-Through Rate (CTR) and Bounce Rate

Customer Acquisition Cost and Customer Lifetime Value

Satisfaction Metrics: Net Promoter Score (NPS)

Quality Metrics: Response Time

Product Update or Refresh

Competition Benchmarking

Chapter 6. Product Financials and Profitability 6 Topics

Expand

Lesson Content

0% Complete 0/6 Steps

Product Financials and Profitability

Profit and Loss Statement

Cost Benefit Analysis

Cost and Benefit Analysis: Example

Time Value of Money Concept

Product Profitability

Chapter 7. Product Sales and Marketing 7 Topics

Expand

Lesson Content

0% Complete 0/7 Steps

Introduction to Product Sales and Marketing

Product Advertising

Product Pricing

Product Go-To-Market Strategy

Product Sales Strategy

Product Sales and Promotions

Product Public Relations

Chapter 8. Managing Product Stakeholders 3 Topics

Expand

Lesson Content

0% Complete 0/3 Steps

Introduction to Effective Management of Stakeholders

Brand Marketing and Finance as Stakeholders

Legal Compliance, Operational Risk, Technology, and Customer Service as Stakeholders

Chapter 9. Leadership and People Management 3 Topics

Expand

Lesson Content

0% Complete 0/3 Steps

Introduction to Leadership and People Management

Alignment with Senior Leadership

Product Ethics and Responsibility

Theory: Product Management Basics 6 Topics

Expand

Lesson Content

0% Complete 0/6 Steps

What is a Product

The Product Life Cycle

What is Product Management?

Stages of Product Management

Product Manager Role

Product Manager Skills

Product Strategy – Market Analysis 7 Topics

Expand

Lesson Content

0% Complete 0/7 Steps

Defining Product Strategy

Kano Model Analysis

Competitor Analysis 6 Topics

Expand

Lesson Content

0% Complete 0/6 Steps

What is Competitor Analysis?

Environmental Analysis

Product Definition – User Requirements Research 11 Topics

Expand

Lesson Content

0% Complete 0/11 Steps

Decision Making for Product Definition

Specifying the Product Definition

Factors influencing consumer behavior

Major Psychological Processes

Buying Decision Process

Organisational Buying

Customer Data Collection and Analysis

Voice of Customer (VOC)

User Requirements

Conducting User Interviews

User or Focus Groups

Product Design – User-Centered Design 6 Topics

Expand

Lesson Content

0% Complete 0/6 Steps

What is User- Centered Design or UCD

UCD Characteristics

UCD Principles

User-Centered Design Process

User-Centered Design and Agile

ISO 9241 Human-Centred Design Principles

Product Design – Prototyping 7 Topics

Expand

Lesson Content

0% Complete 0/7 Steps

Prototype vs. a final product

Why to Prototype ?

Prototyping Components and Techniques

Product Development 6 Topics

Expand

Lesson Content

0% Complete 0/6 Steps

User Personas

User stories

Scenarios

Product Requirements Document or PRD

Performing Affinity Mapping

Creating Storyboards

Product Testing – Usability Testing 8 Topics

Expand

Lesson Content

0% Complete 0/8 Steps

Usability Testing Basics

Usability Testing Types

Planning a Usability Test

Usability Testing Methods

Pilot Usability Test and Moderation

Conducting Usability Test

Best Practices for Usability Testing

Heuristic Evaluation

Minimum Viable Product 7 Topics

Expand

Lesson Content

0% Complete 0/7 Steps

Minimum Viable Product Basics

Purpose of MVP

MVP Elements

MVP Benefits

Developing Minimum Viable Product

Validating Minimum Viable Product

Product/Market Fit

Product Marketing 7 Topics

Expand

Lesson Content

0% Complete 0/7 Steps

Product Marketing Basics

Need for Product Marketing

How to Market a Product

Product Marketing Strategy

Pricing Concepts

User Engagement

Growth Hacking

Product Analytics 7 Topics

Expand

Lesson Content

0% Complete 0/7 Steps

A/B Testing

Segmentation and Funnel Analysis

Product & Engagement Analytics