{"id":78805,"date":"2020-04-22T13:51:29","date_gmt":"2020-04-22T08:21:29","guid":{"rendered":"https:\/\/www.vskills.in\/certification\/tutorial\/?p=78805"},"modified":"2024-04-12T14:24:35","modified_gmt":"2024-04-12T08:54:35","slug":"best-alternative-to-a-negotiated-agreement-batna-2","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/best-alternative-to-a-negotiated-agreement-batna-2\/","title":{"rendered":"Best Alternative to a Negotiated Agreement (BATNA)"},"content":{"rendered":"

In negotiation theory, the Best Alternative to a Negotiated Agreement or BATNA is the choice of action that will be taken by a party if the current negotiations break down and an agreement cannot be reached. BATNA is a critical process and the guiding principle for a successful negotiator.<\/span><\/p>\n

A party should generally not accept an inferior resolution than its BATNA. It is imperative that caution is exercised to make sure that the deals are given their correct value, taking into account all considerations, such as relationship value, time value of money and the probability that the other party will keep up to their side of the bargain. It is often difficult to place value on the other considerations. As they are usually based on tentative or qualitative considerations, as opposed to easily quantifiable and scientific factors.<\/span><\/p>\n

Attractive Alternatives is essential to develop a very strong BATNA. In Getting to YES, the authors give 3 suggestions of how you this can be achieved<\/p>\n