{"id":63900,"date":"2018-12-19T17:52:52","date_gmt":"2018-12-19T12:22:52","guid":{"rendered":"https:\/\/www.vskills.in\/certification\/tutorial\/?p=63900"},"modified":"2024-04-12T14:21:41","modified_gmt":"2024-04-12T08:51:41","slug":"store-environment-and-ambience","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/store-environment-and-ambience\/","title":{"rendered":"Store Environment and Ambience"},"content":{"rendered":"<p>VM is responsible for environment &amp; ambience of the store, which is the overall feeling or mood projected by a store through its Image, Atmospherics &amp; Theatrics. The store image consists of both the External as well as Internal Impression of the Store and defines the personality of the retailer. Store atmospherics are the factors which relate to the five basic human senses viz; sight, sound, scent, touch &amp; taste and determines the overall aesthetic and emotional effect created by the store\u2019s physical features. E.g. Graphics, signage, lighting, etc.. Store theatrics is the art of creating more than just a shopping experience out of a retail store. eg. A music store creates a fun atmosphere by a judicious use of artists etc.<\/p>\n<div class=\"apply\">\n<div class=\"vc_col-sm-8 wpb_column vc_column_container has-fill\">\n<div class=\"vc_column-inner us_custom_4fb9e5a3\">\n<div class=\"wpb_wrapper\">\n<div class=\"w-post-elm post_content\">\n<h3><strong>Apply for Multichannel Retail Certification!<\/strong><\/h3>\n<p><a href=\"https:\/\/www.vskills.in\/certification\/certified-multichannel-retail-professional\">https:\/\/www.vskills.in\/certification\/certified-multichannel-retail-professional<\/a><\/p>\n<h4><strong><a href=\"https:\/\/www.vskills.in\/certification\/tutorial\/multichannel-retail-professional\/\" target=\"_blank\" rel=\"noreferrer noopener\">Back to Tutorials<\/a><\/strong><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_col-sm-4 wpb_column vc_column_container\">\n<div class=\"vc_column-inner type_sticky\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_widgetised_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<div id=\"custom_html-3\" class=\"widget_text widget widget_custom_html\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>VM is responsible for environment &amp; ambience of the store, which is the overall feeling or mood projected by a store through its Image, Atmospherics &amp; Theatrics. The store image consists of both the External as well as Internal Impression of the Store and defines the personality of the retailer. Store atmospherics are the factors&#8230;<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[6302],"tags":[],"class_list":["post-63900","page","type-page","status-publish","hentry","category-multichannel-retail-rofessional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Store Environment and Ambience - Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/store-environment-and-ambience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Store Environment and Ambience - Tutorial\" \/>\n<meta property=\"og:description\" content=\"VM is responsible for environment &amp; ambience of the store, which is the overall feeling or mood projected by a store through its Image, Atmospherics &amp; Theatrics. The store image consists of both the External as well as Internal Impression of the Store and defines the personality of the retailer. 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