{"id":41087,"date":"2014-02-28T01:55:13","date_gmt":"2014-02-27T20:25:13","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=41087"},"modified":"2024-04-12T14:19:33","modified_gmt":"2024-04-12T08:49:33","slug":"seo-explained","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/seo-explained\/","title":{"rendered":"SEO Explained"},"content":{"rendered":"

SEO Explained<\/strong><\/h3>\n

Search Engine Optimisation<\/strong>\u00a0or\u00a0SEO<\/acronym><\/strong>\u00a0is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites.\u00a0SEO is essential as it will help position the website properly to be found at the most critical points in the buying process or when people need the site.<\/p>\n

What Search Engines Look For<\/h3>\n

Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. Relevancy is determined in the following ways:<\/p>\n

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    • Content:<\/strong>\u00a0Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.<\/li>\n
    • Performance:<\/strong>\u00a0Speed of the site functions.<\/li>\n
    • Authority:<\/strong>\u00a0Does your site have good enough content to link to or do other\u00a0authoritative sites\u00a0use your website as a reference or cite the information that’s available?<\/li>\n
    • User Experience:<\/strong>\u00a0How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high\u00a0bounce rate?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n