{"id":40494,"date":"2014-02-11T17:13:41","date_gmt":"2014-02-11T11:43:41","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=40494"},"modified":"2024-04-12T14:33:08","modified_gmt":"2024-04-12T09:03:08","slug":"certified-services-marketing-manager","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/certified-services-marketing-manager\/","title":{"rendered":"Certified Services Marketing Manager"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2020\/11\/Exam-4A0-102_-Nokia-Border-Gateway-Protocol-7-1.png\" alt=\"Certified Services Marketing Manager\" class=\"wp-image-87071\" srcset=\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2020\/11\/Exam-4A0-102_-Nokia-Border-Gateway-Protocol-7-1.png 750w, https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2020\/11\/Exam-4A0-102_-Nokia-Border-Gateway-Protocol-7-1-300x160.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n<p>Vskills Certified Services Marketing Manager certification appraises the candidate as per the company&#8217;s requirement for the marketing of their service offerings in Indian and International syndicates. The Vskills exam questionnaires the candidates on numerous fields in marketing management, market segmentation, Pricing, MIS, CRM, market research, service strategy, Demand management, international marketing service failure, consumer protection law, and recovery, etc. The <a href=\"https:\/\/www.vskills.in\/certification\/services-marketing-certification\" target=\"_blank\" rel=\"noopener noreferrer\">Certified Services Marketing Manager exam<\/a> proves that the candidate has such capabilities.<\/p>\n<h3><strong>Certified Services Marketing Manager: Overview&nbsp;<\/strong><\/h3>\n<p>Certified Services Marketing Managers are in high demand. Companies concentrating on marketing &amp; offering services are continually renting skilled services, marketing managers. Several public and private companies also require services marketing managers for their marketing activities. This course is designed for professionals and graduates desiring to outshine in their preferred areas. It is also well satisfied for those who are previously working and would like to take certification for additional career progression. Meriting Vskills Services Marketing Manager Certification can help aspirants to change in today&#8217;s contentious job market, increase their employment possibilities by promoting their exceptional skills, and result in higher earning potential.<\/p>\n<p><strong><em>Vskills being India\u2019s largest certification provider gives candidates access to top exams as well as provides after exam benefits. This includes:<\/em><\/strong><\/p>\n<ul>\n<li>Become&nbsp;<strong><b>Government Certified Professional!<\/b><\/strong><\/li>\n<li>The Certification is&nbsp;<strong>valid for life.<\/strong><\/li>\n<li>Candidates will get&nbsp;<strong>lifelong e-learning access.<\/strong><\/li>\n<li>Access to&nbsp;<strong>free Practice Tests.<\/strong><\/li>\n<li>Candidates will get tagged as&nbsp;<strong>\u2018Vskills Certified\u2019<\/strong>&nbsp;On Monsterindia.com and&nbsp; \u2018Vskills Certified\u2019 On Shine Shine.com.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2020\/11\/Black-and-Blue-Basic-Presentation-Template-22-1-1024x576.png\" alt=\"\" class=\"wp-image-87045\" width=\"750\" height=\"400\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Exam Details<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Exam Duration:<\/strong>&nbsp;60 minutes<\/li><li><strong>Vskills Exam Code:<\/strong> VS-1109<\/li><li><strong>Number&nbsp; of questions:<\/strong>&nbsp;50<\/li><li><strong>Maximum marks:<\/strong>&nbsp;50<\/li><li><strong>Passing marks:<\/strong>&nbsp;25 (50%)<\/li><li><strong>Exam Mode: Online<\/strong><\/li><li>There is&nbsp;<strong>NO negative marking<\/strong>&nbsp;in this module.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Certified Services Marketing Manager <\/strong><strong>Course Outline<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.vskills.in\/certification\/services-marketing-certification\" target=\"_blank\" rel=\"noreferrer noopener\">Certified Services Marketing Manager<\/a> covers the following topics \u2013<\/p>\n\n\n\n<p><strong>1. <\/strong><strong>Introduction to Services Marketing<\/strong><\/p>\n\n\n\n<p>1.1 Service Basics and Differences with Goods<\/p>\n\n\n\n<p>1.2 Service Characteristics<\/p>\n\n\n\n<p>1.3 Growth and Career Opportunities<\/p>\n\n\n\n<p><strong>2. <\/strong><strong>Marketing Management<\/strong><\/p>\n\n\n\n<p>2.1 Marketing Basics<\/p>\n\n\n\n<p>2.2 The Value Proposition<\/p>\n\n\n\n<p>2.3 Marketing Philosophies and Challenges<\/p>\n\n\n\n<p>2.4 Marketing Planning and Tasks<\/p>\n\n\n\n<p><strong>3. <\/strong><strong>The Marketing Environment<\/strong><\/p>\n\n\n\n<p>3.1 Micro and Macro Environment<\/p>\n\n\n\n<p>3.2 Indian Industrial Policy of 1991<\/p>\n\n\n\n<p><strong>4. <\/strong><strong>Services Sector Enterprise<\/strong><\/p>\n\n\n\n<p>4.1 Operational Characteristics<\/p>\n\n\n\n<p>4.2 Service Tax<\/p>\n\n\n\n<p><strong>5. <\/strong><strong>Consumer Behavior<\/strong><\/p>\n\n\n\n<p>5.1 Indian Consumer Basics<\/p>\n\n\n\n<p>5.2 Consumers Expectations and Psychological Factors<\/p>\n\n\n\n<p>5.3 The Purchase Decision Process<\/p>\n\n\n\n<p><strong>6. <\/strong><strong>MIS and Market Research<\/strong><\/p>\n\n\n\n<p>6.1 MIS Basics and Role<\/p>\n\n\n\n<p>6.2 Marketing Research Methods<\/p>\n\n\n\n<p>6.3 Online Marketing Research<\/p>\n\n\n\n<p><strong>7. <\/strong><strong>Services Strategy<\/strong><\/p>\n\n\n\n<p>7.1 Strategic Planning Process<\/p>\n\n\n\n<p>7.2 Market-oriented Strategy<\/p>\n\n\n\n<p>7.3 Corporate Strategy and Social Responsibility<\/p>\n\n\n\n<p><strong>8. <\/strong><strong>Market Segmentation<\/strong><\/p>\n\n\n\n<p>8.1 Segmenting Consumers<\/p>\n\n\n\n<p>8.2 Segmentation Criteria<\/p>\n\n\n\n<p>8.3 Segmentation Customization and Stages<\/p>\n\n\n\n<p><strong>9. <\/strong><strong>Addressing the Competition<\/strong><\/p>\n\n\n\n<p>9.1 Competition Types<\/p>\n\n\n\n<p>9.2 Competition Analysis<\/p>\n\n\n\n<p>9.3 Competition Strategies<\/p>\n\n\n\n<p><strong>10. <\/strong><strong>Demand Management<\/strong><\/p>\n\n\n\n<p>10.1 Demand Patterns<\/p>\n\n\n\n<p>10.2 Demand Forecasting<\/p>\n\n\n\n<p>10.3 Demand Management<\/p>\n\n\n\n<p><strong>11. <\/strong><strong>The Service Package<\/strong><\/p>\n\n\n\n<p>11.1 Customer Value Hierarchy<\/p>\n\n\n\n<p>11.2 Success Factors<\/p>\n\n\n\n<p><strong>12. <\/strong><strong>Service Branding<\/strong><\/p>\n\n\n\n<p>12.1 Service Branding Basics and Benefits<\/p>\n\n\n\n<p>12.2 Brand Equity and Positioning<\/p>\n\n\n\n<p><strong>13. <\/strong><strong>Visual Merchandising<\/strong><\/p>\n\n\n\n<p>13.1 Physical Evidence<\/p>\n\n\n\n<p>13.2 Visual Merchandising<\/p>\n\n\n\n<p><strong>14. <\/strong><strong>Pricing<\/strong><\/p>\n\n\n\n<p>14.1 Influencing Attributes<\/p>\n\n\n\n<p>14.2 Pricing Approach and Strategies<\/p>\n\n\n\n<p><strong>15. <\/strong><strong>Distribution<\/strong><\/p>\n\n\n\n<p>15.1 Service Distribution<\/p>\n\n\n\n<p>15.2 e- Retailing<\/p>\n\n\n\n<p><strong>16. <\/strong><strong>Internal Marketing<\/strong><\/p>\n\n\n\n<p>16.1 Internal Marketing Objectives and Strategies<\/p>\n\n\n\n<p>16.2 Employee Development<\/p>\n\n\n\n<p>16.3 Internal Marketing Challenges<\/p>\n\n\n\n<p><strong>17. <\/strong><strong>External Marketing<\/strong><\/p>\n\n\n\n<p>17.1 External marketing Need and Basics<\/p>\n\n\n\n<p>17.2 Communication Campaign<\/p>\n\n\n\n<p>17.3 Success Factors<\/p>\n\n\n\n<p><strong>18. <\/strong><strong>Interactive Marketing<\/strong><\/p>\n\n\n\n<p>18.1 Customer Interaction and Roles<\/p>\n\n\n\n<p>18.2 Service Interaction Process<\/p>\n\n\n\n<p>18.3 Enhancing Customer Participation<\/p>\n\n\n\n<p><strong>19. <\/strong><strong>Service Quality Management<\/strong><\/p>\n\n\n\n<p>19.1 Service Quality and Determinants<\/p>\n\n\n\n<p>19.2 Services Quality Process and Audit<\/p>\n\n\n\n<p>19.3 Service Excellence<\/p>\n\n\n\n<p><strong>20. <\/strong><strong>Service Failures and Recovery<\/strong><\/p>\n\n\n\n<p>20.1 Customer Grievances<\/p>\n\n\n\n<p>20.2 Complaint Management<\/p>\n\n\n\n<p>20.3 Service Recovery<\/p>\n\n\n\n<p>20.4 Measuring Satisfaction<\/p>\n\n\n\n<p><strong>21. <\/strong><strong>Customer Relationship Management<\/strong><\/p>\n\n\n\n<p>21.1 CRM Basics and Benefits<\/p>\n\n\n\n<p>21.2 CRM organization and Interaction<\/p>\n\n\n\n<p>21.3 e-CRM<\/p>\n\n\n\n<p><strong>22. <\/strong><strong>International Marketing<\/strong><\/p>\n\n\n\n<p>22.1 International Market<\/p>\n\n\n\n<p>22.2 Trade Barriers and WTO<\/p>\n\n\n\n<p>22.3 International Marketing Programme<\/p>\n\n\n\n<p><strong>23. <\/strong><strong>Consumer Protection in Services<\/strong><\/p>\n\n\n\n<p>23.1 Consumer Expectations and Concerns<\/p>\n\n\n\n<p>23.2 Consumer Protection Act and NCDRC<\/p>\n\n\n\n<p>23.3 Service Disruption<\/p>\n\n\n\n<p>23.4 RTI<\/p>\n\n\n\n<p><strong>24. <\/strong><strong>Case Studies<\/strong><\/p>\n\n\n\n<p>24.1 Banking Services<\/p>\n\n\n\n<p>24.2 Transport Services<\/p>\n\n\n\n<p>24.3 Hospital Services<\/p>\n\n\n\n<p>24.4 Educational Services<\/p>\n\n\n\n<p>24.5 Tourism Services<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Preparation Guide for Certified Services Marketing Manager<\/strong><\/h3>\n\n\n\n<p>Candidates brewing for the&nbsp;<a href=\"https:\/\/www.vskills.in\/certification\/services-marketing-certification\" target=\"_blank\" rel=\"noreferrer noopener\">Certified Services Marketing Manager exam<\/a>&nbsp;should recognize the importance of exam resources. During the exam preparation, it is important to get all the necessary exam study sources. This will provide the benefit to understand the concepts and meaning more precisely. In the preparation guide, we will review some of the most significant resources to help the candidate prepare well for the exam.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"2000\" src=\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2020\/11\/Twitter-Business-Social-Media-Infographic-5-1.png\" alt=\"Certified Services Marketing Manager preparatory guide\" class=\"wp-image-87046\" srcset=\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2020\/11\/Twitter-Business-Social-Media-Infographic-5-1.png 800w, https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2020\/11\/Twitter-Business-Social-Media-Infographic-5-1-120x300.png 120w, https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2020\/11\/Twitter-Business-Social-Media-Infographic-5-1-410x1024.png 410w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Exam Objectives<\/strong><\/h4>\n\n\n\n<p>For every examination, the first task should be to get all the exam relevant details including the important contents and its topic. With complete exam objectives, the candidate\u2019s exam preparation time is better spent because they already know what to study. For this exam, the topics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Introduction to Services Marketing<\/li><li>Marketing Management<\/li><li>The Marketing Environment<\/li><li>Services Sector Enterprise<\/li><li>Consumer Behavior&nbsp;<\/li><li>MIS and Market Research<\/li><li>Services Strategy<\/li><li>Market Segmentation<\/li><li>Addressing the Competition&nbsp;<\/li><li>Demand Management<\/li><li>The Service Package<\/li><li>Service Branding&nbsp;<\/li><li>Visual Merchandising&nbsp;<\/li><li>Pricing<\/li><li>Distribution<\/li><li>Internal Marketing<\/li><li>External Marketing<\/li><li>Interactive Marketing<\/li><li>Service Quality Management<\/li><li>Service Failures and Recovery<\/li><li>Customer Relationship Management<\/li><li>International Marketing&nbsp;<\/li><li>Consumer Protection in Services<\/li><li>Case Studies&nbsp;<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Vskills Online Learning Material<\/strong><\/h4>\n\n\n\n<p>Vskills provides candidates a way to prepare for the exam using the online learning material for existence. The online material for this is regularly updated. Moreover, e-learning is bundled with hard copy material which encourages candidates to enhance and update the learning curve for superior and better opportunities. The candidate can also&nbsp;<a href=\"https:\/\/www.vskills.in\/certification\/sample-material\/vs-1109-certified-services-marketing-manager-reading-material.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">download the sample chapter for the Certified Services Marketing Manager exam.<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Vskills Brochure&nbsp;<\/strong><\/h4>\n\n\n\n<p>Vskills also provides a&nbsp;<a href=\"https:\/\/www.vskills.in\/certification\/brochure\/vs-1109-certified-services-marketing-manager-brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">brochure for the Certified Services Marketing Manager exam<\/a>. The brochure contains all the necessary related to the exam such as details, sample papers, important information, course outline, etc.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.vskills.in\/certification\/brochure\/vs-1109-certified-services-marketing-manager-brochure.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"150\" src=\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2020\/11\/Add-a-heading-27-1.png\" alt=\"\" class=\"wp-image-87047\" srcset=\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2020\/11\/Add-a-heading-27-1.png 961w, https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2020\/11\/Add-a-heading-27-1-300x47.png 300w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/a><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Books for Reference<\/strong><\/h4>\n\n\n\n<p>The next step in the preparatory guide should be books and study guides. The candidate needs to find those books which are enriched with information. Finding a good book may be a difficult task, but in order to gather knowledge and skills, the candidate has to find, read, and understand. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Practice Test<\/strong><\/h5>\n\n\n\n<p>Practice tests are the one who ensures the candidate about their preparation for the exam. The&nbsp;<a href=\"https:\/\/www.vskills.in\/practice\/skills\/sales-and-marketing\/services-marketing#\" target=\"_blank\" rel=\"noreferrer noopener\">practice test<\/a>&nbsp;will help the candidates to acknowledge their weak areas so that they can work on them. There are many practice tests available on the internet nowadays, so the candidate can choose which they want. Try the practice test here!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.vskills.in\/practice\/skills\/sales-and-marketing\/services-marketing#\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"150\" src=\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2020\/11\/CLICK-HERE-4-1.png\" alt=\"\" class=\"wp-image-87048\" srcset=\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2020\/11\/CLICK-HERE-4-1.png 961w, https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2020\/11\/CLICK-HERE-4-1-300x47.png 300w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/a><\/figure><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Job Interview Questions<\/strong><\/h5>\n\n\n\n<p>If you are looking for a new job role in <strong>Services Marketing<\/strong>, the you must checkout these online interview questions to prepare for same, the questions will surely help you to pass the interview with ease.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.vskills.in\/interview-questions\/services-marketing-interview-questions\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"150\" src=\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2021\/04\/Services-Marketing-Manager-Interview-Questions.png\" alt=\"Services Marketing\" class=\"wp-image-113567\" srcset=\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2021\/04\/Services-Marketing-Manager-Interview-Questions.png 960w, https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2021\/04\/Services-Marketing-Manager-Interview-Questions-300x47.png 300w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vskills Certified Services Marketing Manager certification appraises the candidate as per the company&#8217;s requirement for the marketing of their service offerings in Indian and International syndicates. The Vskills exam questionnaires the candidates on numerous fields in marketing management, market segmentation, Pricing, MIS, CRM, market research, service strategy, Demand management, international marketing service failure, consumer protection&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[5102],"tags":[5642,5640,42,6850,5641,5643],"class_list":["post-40494","page","type-page","status-publish","hentry","category-marketing","tag-certification-services-marketing-manager","tag-certified-services-marketing-manager","tag-m4f","tag-services-marketing","tag-services-marketing-manager","tag-services-marketing-manager-tutorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Certified Services Marketing Manager - Tutorial<\/title>\n<meta name=\"description\" content=\"Get Certified with Govt of India in Certified Services Marketing Manager. 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