{"id":31519,"date":"2013-07-29T12:23:07","date_gmt":"2013-07-29T06:53:07","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=31519"},"modified":"2024-04-12T14:19:26","modified_gmt":"2024-04-12T08:49:26","slug":"social-commerce","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/social-commerce\/","title":{"rendered":"Social Commerce"},"content":{"rendered":"<h4><strong>Social Commerce<\/strong><\/h4>\n<p>Social commerce, sometimes abbreviated as \u201cs-ecommerce,\u201d is a term often used to describe new online retail models or marketing strategies that incorporate established social networks and\/or peer-to-peer communication to drive sales.<\/p>\n<p>Several well-known social commerce sites predate the popular rise of social networks by more than half a decade. eBay, a peer-to-peer selling platform founded in 1995, is one of them. Epilogue, a 13-year-old site that allows users to post, discuss and sell their own fantasy and sci-fi art, is another.<\/p>\n<p>Today, social commerce denotes a wide range of shopping, recommending and selling behaviors.<\/p>\n<p><strong>Types of Social Commerce<\/strong><\/p>\n<ul>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">1. Peer-to-peer sales platforms (eBay, Etsy, Amazon Marketplace): Community-based marketplaces, or bazaars, where individuals communicate and sell directly to other individuals.<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">2. Social network-driven sales (Facebook, Pinterest, Twitter): Sales driven by referrals from established social networks, or take place on the networks themselves (i.e., through a \u201cshop\u201d tab on Facebook).<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">3. Group buying (Groupon, LivingSocial). Products and services offered at a reduced rate if enough buyers agree to make the purchase.<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">4. Peer recommendations (Amazon, Yelp, JustBoughtIt): Sites that aggregate product or service reviews, recommend products based on others\u2019 purchasing history (i.e. \u201cOthers who bought item x also bought item y,\u201d as seen on Amazon), and\/or reward individuals for sharing products and purchases with friends through social networks.<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">5. User-curated shopping (The Fancy, Lyst, Svpply): Shopping-focused sites where users create and share lists of products and services for others to shop from.<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">6. Participatory commerce (Threadless, Kickstarter, CutOnYourBias): Consumers become involved directly in the production process through voting, funding and collaboratively designing products.<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">7. Social shopping (Motilo, Fashism, GoTryItOn). Sites that attempt to replicate shopping offline with friends by including chat and forum features for exchanging advice and opinions.<\/span><\/li>\n<\/ul>\n<div class=\"apply\">\n<h3>Apply for Social Media Marketing Certification Now!!<\/h3>\n<div class=\"apply\">\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Certified-Social-Media-Marketing-Professional\" target=\"_blank\" rel=\"noopener\">http:\/\/www.vskills.in\/certification\/Certified-Social-Media-Marketing-Professional<\/a><\/p>\n<h4><a href=\"https:\/\/www.vskills.in\/certification\/tutorial\/certified-social-media-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>Back to Tutorial<\/strong><\/a><\/h4>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social Commerce Social commerce, sometimes abbreviated as \u201cs-ecommerce,\u201d is a term often used to describe new online retail models or marketing strategies that incorporate established social networks and\/or peer-to-peer communication to drive sales. Several well-known social commerce sites predate the popular rise of social networks by more than half a decade. eBay, a peer-to-peer selling&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4480],"tags":[5283],"class_list":["post-31519","page","type-page","status-publish","hentry","category-social-media-marketing","tag-social-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Commerce - Tutorial<\/title>\n<meta name=\"description\" content=\"Social Commerce\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/social-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Commerce - 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