{"id":31405,"date":"2013-07-29T12:04:57","date_gmt":"2013-07-29T06:34:57","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=31405"},"modified":"2024-04-12T14:19:22","modified_gmt":"2024-04-12T08:49:22","slug":"building-the-right-kind-of-content","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/building-the-right-kind-of-content\/","title":{"rendered":"Building the right kind of content"},"content":{"rendered":"

Building the right kind of content<\/strong><\/h4>\n

Content marketing is undoubtedly one of the most powerful ways to attract attention and build links in the modern era, but by no means is it the only option, nor is it necessarily always the best choice. In fact, placing too much emphasis on content can actually distract from what we should be doing most: approaching the unique needs of each client and niche.<\/p>\n

With that in mind, we\u2019ve put together five approaches to link building that aren\u2019t designed around \u201ccontent,\u201d at least not in the traditional sense. Let\u2019s get started.<\/p>\n

Tactic #1: Build a Community<\/h2>\n

To be fair, this approach gets quite a bit of attention from the SEO community nowadays, and isn\u2019t exactly a \u201cneglected\u201d strategy. That said, few online marketers have quite mastered this one, and it\u2019s definitely worth talking about.<\/p>\n

I won\u2019t spend too much time talking about how you should engage your audience on Facebook and Twitter, ask and answer questions on forums or Q&A sites, and generally just get involved in \u201cthe conversation.\u201d Hopefully you\u2019ve heard all of it already. Instead, I\u2019m going to talk about two of the more neglected parts of community building: reaching out to influencers, and building\u00a0native<\/i>\u00a0communities.<\/p>\n

Tactic #2: Tools That Trump Content<\/h2>\n

Before I start a flame war here, I\u2019m not arguing that tools aren\u2019t \u201ccontent.\u201d Google certainly sees them that way, and when a tool suits the user\u2019s purpose better than a blog post, it\u2019s even the optimal\u00a0kind\u00a0<\/i>of content.<\/p>\n

That said, content marketers rarely talk about tools, and SEOs and inbound marketers in general tend to think the same way. To us, content = blog posts, infographics, videos, and white papers. Tools tend to be the last thing that comes to mind, and that\u2019s a mistake.<\/p>\n

Just look at the most linked to sites on the web. Tools are\u00a0everywhere<\/i>. Most of the top sites on the web are most accurately described as tools or communities (usually both). They aren\u2019t content sites like the\u00a0Huffington Post\u00a0or\u00a0Cracked\u00a0(though those are great examples of content done right).<\/p>\n

Tools can be incredible community building assets, as we already mentioned with Wikipedia, Cheezburger, and QuickMeme. Not to mention, you know, Facebook, YouTube and WordPress.<\/p>\n

A tool may also serve a searcher\u2019s purpose better than traditional content. Sometimes a specialized calculator or an app is going to be more useful than a blog post (though certainly not always). Polls and other interactive media are also underutilized.<\/p>\n

Tactic #3: Gamification<\/h2>\n

In 2011,\u00a0over 70 percent of Forbes Global 2000 companies\u00a0planned to implement gamification in some way. The fascination with gamification may have been driven by Zynga\u2019s rapid rise to power. Its subsequent fall from grace seems to have hampered the trend, and you don\u2019t see as much talk about gamification as you used to.<\/p>\n

Part of that was failed design. Most companies that employed gamification put all of the focus on rewards system, and it became little more than an extension of existing ideas like company loyalty programs.<\/p>\n

Perhaps Jane McGonigal was right to distance herself from the word gamification, and push the phrase \u201cgameful design\u201d instead.<\/p>\n

Granted, forum point systems and badges (like Reddit karma) can do a great deal to compel users to come back, but the concept of the reward system got pushed so hard that marketers lost sight of the \u201cfun\u201d part of gaming. It was all about building compulsion loops that may have kept people coming back for a while, but eventually burnt them out, much like Zynga did.<\/p>\n

To truly embrace gamification (or, perhaps, \u201cgameful design\u201d) you need to put the focus ongameplay.\u00a0<\/i>The video game industry\u00a0has been larger than the movie industry\u00a0for quite some time, and it\u2019s not because of the badges and points (which very few gamers care about). It\u2019s because the game itself is rewarding.<\/p>\n

A genuinely gamified web presence doesn\u2019t compel users to come back with points and badges for referrals. It creates a fun and interactive experience. The UI itself is fun to interact with.<\/p>\n

Take Perrier\u2019s\u00a0Secret Place\u00a0<\/i>as an example. This is a literal online game that puts you on a hunt for clues to find a \u201csecret\u201d Perrier bottle. Finding the bottle does get you a chance to win a trip, but the itself is fun to play.<\/p>\n

You don\u2019t necessarily need to take things as far as designing a full-fledged game, but an understanding of game mechanics and gameplay is vital if you want to create a truly gamified experience. Rewards and badges alone can certainly lead to\u00a0some\u00a0<\/i>success, but a truly captivating experience is what\u2019s going to pull in the serious links.<\/p>\n

\n

Apply for Social Media Marketing Certification Now!!<\/h3>\n
\n

http:\/\/www.vskills.in\/certification\/Certified-Social-Media-Marketing-Professional<\/a><\/p>\n

Back to Tutorial<\/strong><\/a><\/h4>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Building the right kind of content Content marketing is undoubtedly one of the most powerful ways to attract attention and build links in the modern era, but by no means is it the only option, nor is it necessarily always the best choice. In fact, placing too much emphasis on content can actually distract from…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4480],"tags":[5308],"class_list":["post-31405","page","type-page","status-publish","hentry","category-social-media-marketing","tag-building-the-right-kind-of-content"],"acf":[],"yoast_head":"\nBuilding the right kind of content - Tutorial<\/title>\n<meta name=\"description\" content=\"Building the right kind of content\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/building-the-right-kind-of-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building the right kind of content - Tutorial\" \/>\n<meta property=\"og:description\" content=\"Building the right kind of content\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskills.in\/certification\/tutorial\/building-the-right-kind-of-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Tutorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vskills.in\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-12T08:49:22+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/building-the-right-kind-of-content\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/building-the-right-kind-of-content\/\",\"name\":\"Building the right kind of content - Tutorial\",\"isPartOf\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\"},\"datePublished\":\"2013-07-29T06:34:57+00:00\",\"dateModified\":\"2024-04-12T08:49:22+00:00\",\"description\":\"Building the right kind of content\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/building-the-right-kind-of-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vskills.in\/certification\/tutorial\/building-the-right-kind-of-content\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/building-the-right-kind-of-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Building the right kind of content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"name\":\"Tutorial\",\"description\":\"Vskills - A initiative in elearning and certification\",\"publisher\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vskills.in\/certification\/tutorial\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#organization\",\"name\":\"Vskills\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg\",\"contentUrl\":\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg\",\"width\":73,\"height\":55,\"caption\":\"Vskills\"},\"image\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vskills.in\/\",\"https:\/\/x.com\/vskills_in\",\"https:\/\/www.linkedin.com\/company-beta\/1371554\/\",\"https:\/\/www.youtube.com\/channel\/UCMWnscxPwRF_PqXo9B7q_Tw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Building the right kind of content - Tutorial","description":"Building the right kind of content","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vskills.in\/certification\/tutorial\/building-the-right-kind-of-content\/","og_locale":"en_US","og_type":"article","og_title":"Building the right kind of content - Tutorial","og_description":"Building the right kind of content","og_url":"https:\/\/www.vskills.in\/certification\/tutorial\/building-the-right-kind-of-content\/","og_site_name":"Tutorial","article_publisher":"https:\/\/www.facebook.com\/vskills.in\/","article_modified_time":"2024-04-12T08:49:22+00:00","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/building-the-right-kind-of-content\/","url":"https:\/\/www.vskills.in\/certification\/tutorial\/building-the-right-kind-of-content\/","name":"Building the right kind of content - Tutorial","isPartOf":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#website"},"datePublished":"2013-07-29T06:34:57+00:00","dateModified":"2024-04-12T08:49:22+00:00","description":"Building the right kind of content","breadcrumb":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/building-the-right-kind-of-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vskills.in\/certification\/tutorial\/building-the-right-kind-of-content\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/building-the-right-kind-of-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vskills.in\/certification\/tutorial\/"},{"@type":"ListItem","position":2,"name":"Building the right kind of content"}]},{"@type":"WebSite","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#website","url":"https:\/\/www.vskills.in\/certification\/tutorial\/","name":"Tutorial","description":"Vskills - A initiative in elearning and certification","publisher":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vskills.in\/certification\/tutorial\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#organization","name":"Vskills","url":"https:\/\/www.vskills.in\/certification\/tutorial\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/","url":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg","contentUrl":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg","width":73,"height":55,"caption":"Vskills"},"image":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vskills.in\/","https:\/\/x.com\/vskills_in","https:\/\/www.linkedin.com\/company-beta\/1371554\/","https:\/\/www.youtube.com\/channel\/UCMWnscxPwRF_PqXo9B7q_Tw"]}]}},"_links":{"self":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/31405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/comments?post=31405"}],"version-history":[{"count":5,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/31405\/revisions"}],"predecessor-version":[{"id":124980,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/31405\/revisions\/124980"}],"wp:attachment":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/media?parent=31405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/categories?post=31405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/tags?post=31405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}