{"id":31359,"date":"2013-07-29T11:48:13","date_gmt":"2013-07-29T06:18:13","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=31359"},"modified":"2024-04-12T14:19:21","modified_gmt":"2024-04-12T08:49:21","slug":"case-study-3","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-3\/","title":{"rendered":"Case Study"},"content":{"rendered":"

Certify and Increase Opportunity.<\/span>
\nBe <\/span>
\nGovt. Certified Social Media Marketing
\n<\/span><\/a><\/p>\n

Case Study<\/h1>\n

Social Media Management for Natural Beauty Products<\/strong><\/p>\n

Now let\u2019s take a dive into results of Taliah\u2019s social media management case study.<\/p>\n

Between October 1, 2015 \u2013 August 31, 2016 we generated:<\/p>\n

25,468 Facebook Fans
\n$0.16 per Facebook Fan
\n20,961 Instagram Followers
\n3,752 Twitter Followers
\n4,693 YouTube Subscribers
\n263,052 Total Engagements
\n$0.004 per Engagement
\n146,585 Video views
\n$.01 Cost per view<\/p>\n

Taliah was able to reach and engage her exact target audience for less than $1.<\/p>\n

Actually, less than .20 cents on average. (Cost per fan + cost per engagement + cost per view)<\/p>\n

Which is ridiculously good.<\/p>\n

Here\u2019s a screenshot from their ads manager showing 0.16 per fan.<\/p>\n

fan growth ads<\/p>\n

Here\u2019s a look at the $.01 cost per view.<\/p>\n

video views<\/p>\n

(The cost per view is a lot more effective and cost efficient than traditional TV network advertising).<\/p>\n

Here\u2019s a look at the $.004 engagement cost.<\/p>\n

post engagements<\/p>\n

Here are some of the posts with engagement:<\/p>\n

who is she 235 shares<\/p>\n

product promotion<\/p>\n

formation post 66 shares<\/p>\n

Here is a review that their brand manager left for us:<\/p>\n

Client Review for LYFE Marketing<\/p>\n

It is safe to say that whatever we did worked, right?<\/p>\n

But what?<\/p>\n

It\u2019s not as simple as many people may think.<\/p>\n

This is was the result of careful planning and past experiences.
\nA proven social media management strategy<\/p>\n

It\u2019s true.<\/p>\n

Every business is different and targets a different audience.<\/p>\n

However..<\/p>\n

The core principles of social media marketing\u2026 grabbing a prospect\u2019s attention and building a relationship\u2026 remains the same.<\/p>\n

We know this because we\u2019ve implemented the same successful approach for more than 278 clients.<\/p>\n

Here\u2019s at peek at one of our strategy decks:<\/p>\n

As you can see, we break our strategy down into 5 phases:<\/p>\n

1: Research of Competitors and Customers<\/p>\n

2: Development of Content and Growth Strategy<\/p>\n

3: Implementation of Content and Follower Strategy<\/p>\n

4: Measure and Reporting<\/p>\n

5: Optimization Lifecycle<\/p>\n

Let\u2019s dive into the first phase<\/p>\n

1: Research of Competitors and Customers<\/p>\n

There are two things we are 99% sure of:<\/p>\n

Your competitors are using social media for business
\nYour customers are already on social media<\/p>\n

And the 1% chance they\u2019re not\u2026<\/p>\n

Would give you a golden opportunity to be there first.<\/p>\n

Otherwise, it makes strategic sense to study the behaviors of your competitors and customers prior to launching any social media campaign.<\/p>\n

A careful look at competitors social media posts, growth and ads is good starting point to see what is working and what is not working.<\/p>\n

When researching customers we put together a customer avatar.<\/p>\n

The purpose of the customer avatar is to have a framework for the ideal customer\u2019s goals, values, pain points, challenges, sources of information, objections and more.<\/p>\n

Here\u2019s a screenshot of how we organize the customer avatar:<\/p>\n

customer avatar example<\/p>\n

Goals and values: What does the customer want from himself? Family? Friends?
\nPain points and challenges: What is the customer frustrated with? What prevents the customer from reaching their goals?
\nSources of information: This is info about where your ideal customer is hanging out online. What blogs are they reading? What conferences do they attend?
\nObjections to the sale: Why would the target audience say no to your product? Is it time? Cost? Difficulty to use? Lack of perceived value?<\/p>\n

This information allows us to put together a content strategy that will speak directly to that audience.<\/p>\n

This is key to grabbing and keep the target audience\u2019s attention.<\/p>\n

2. Development of Content and Growth Strategy<\/p>\n

Usually, once the research is done amateurs dive straight into managing their social media campaign.<\/p>\n

Don\u2019t make this mistake.<\/p>\n

Here\u2019s what we do..<\/p>\n

After research, we begin to work on a content calendar.<\/p>\n

This content will shed light on what posts we are creating, on what days and why.<\/p>\n

It helps make the process transparent for everyone and works towards a consistent model of social media publishing.<\/p>\n

In addition, we begin to map out a growth strategy. This usually explains which tactics we will employ in order to build the fans and followers of the brand.<\/p>\n

3. Implementation of Content and Growth Strategy<\/p>\n

This is what our clients like the most.<\/p>\n

The idea of not having to worry about creating posts, building fans, responding to every message and so on\u2026<\/p>\n

Here\u2019s an example of our typical timeline:<\/p>\n

After contract signed\u2026<\/p>\n

Week 1: Team Kickoff Call and Setup.
\nWeek 2: LYFE Works on Research, Strategy, and Deliverables (posts and ads)
\nWeek 3: Edits, Review, and Approval of Deliverables (potentially launch)
\nWeek 4: Launch Social Media Campaign
\nWeek 5: Early Checkup and Status
\nWeek 8: First Monthly Review Call<\/p>\n

4: Measurement and Reporting<\/p>\n

Many people try social media\u2026<\/p>\n

Fail..<\/p>\n

Then say something like:<\/p>\n

\u201cSocial media marketing does not work for my business.\u201d<\/p>\n

Usually.. this is not true.<\/p>\n

Most people give up too quickly or don\u2019t know how to measure their progress.<\/p>\n

Even if the business is in a narrow lane, you can still create advantages with social retargeting audiences (pro tip).<\/p>\n

Therefore, the major key to success in digital marketing is tracking and measurement!<\/p>\n

Social media is a very complex marketing channel.<\/p>\n

This is because there are so many strategies you can employ on each platform like Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Plus and so on<\/p>\n

That is why you MUST track your results against your goals.<\/p>\n

In addition, we give our client\u2019s access to a custom social media system that allows them to keep up with the progress 24\/7\u2026 with the ability tracking every single interaction point.<\/p>\n

Here are some screenshots of our tracking and reporting system\u2026<\/p>\n

Audience Growth:<\/p>\n

growth graphs<\/p>\n

Instagram Activity (Channel Specific Dashboard):<\/p>\n

Instagram analytics<\/p>\n

Best Times To Post (Optimization Analytics):<\/p>\n

optimization graphs<\/p>\n

5. Optimization Lifecycle<\/p>\n

LYFE strives to improve results month over month.<\/p>\n

Every team member is dedicated to generating results to help our clients grow.<\/p>\n

We study the report and look for ways to optimize\/improve for the next month.<\/p>\n

For example, if find that educational posts are performing the best then we will spend more time to create educational posts.<\/p>\n

The goal of this phase is to make sure we are aware of what\u2019s working and to optimize towards those things to improve results.<\/p>\n

\n

Apply for Social Media Marketing Certification Now!!<\/h3>\n

http:\/\/www.vskills.in\/certification\/Certified-Social-Media-Marketing-Professional<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Certify and Increase Opportunity. Be Govt. Certified Social Media Marketing Case Study Social Media Management for Natural Beauty Products Now let\u2019s take a dive into results of Taliah\u2019s social media management case study. Between October 1, 2015 \u2013 August 31, 2016 we generated: 25,468 Facebook Fans $0.16 per Facebook Fan 20,961 Instagram Followers 3,752 Twitter…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4480],"tags":[5262,6849,6871],"class_list":["post-31359","page","type-page","status-publish","hentry","category-social-media-marketing","tag-case-study","tag-social-media-marketing","tag-tutorials"],"acf":[],"yoast_head":"\nCase Study Tutorials<\/title>\n<meta name=\"description\" content=\"Case Study on Social Media Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study Tutorials\" \/>\n<meta property=\"og:description\" content=\"Case Study on Social Media Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Tutorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vskills.in\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-12T08:49:21+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-3\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-3\/\",\"name\":\"Case Study Tutorials\",\"isPartOf\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\"},\"datePublished\":\"2013-07-29T06:18:13+00:00\",\"dateModified\":\"2024-04-12T08:49:21+00:00\",\"description\":\"Case Study on Social Media Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-3\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-3\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-3\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"name\":\"Tutorial\",\"description\":\"Vskills - A initiative in elearning and certification\",\"publisher\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vskills.in\/certification\/tutorial\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#organization\",\"name\":\"Vskills\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg\",\"contentUrl\":\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg\",\"width\":73,\"height\":55,\"caption\":\"Vskills\"},\"image\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vskills.in\/\",\"https:\/\/x.com\/vskills_in\",\"https:\/\/www.linkedin.com\/company-beta\/1371554\/\",\"https:\/\/www.youtube.com\/channel\/UCMWnscxPwRF_PqXo9B7q_Tw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study Tutorials","description":"Case Study on Social Media Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-3\/","og_locale":"en_US","og_type":"article","og_title":"Case Study Tutorials","og_description":"Case Study on Social Media Marketing","og_url":"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-3\/","og_site_name":"Tutorial","article_publisher":"https:\/\/www.facebook.com\/vskills.in\/","article_modified_time":"2024-04-12T08:49:21+00:00","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-3\/","url":"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-3\/","name":"Case Study Tutorials","isPartOf":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#website"},"datePublished":"2013-07-29T06:18:13+00:00","dateModified":"2024-04-12T08:49:21+00:00","description":"Case Study on Social Media Marketing","breadcrumb":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-3\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vskills.in\/certification\/tutorial\/case-study-3\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vskills.in\/certification\/tutorial\/"},{"@type":"ListItem","position":2,"name":"Case Study"}]},{"@type":"WebSite","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#website","url":"https:\/\/www.vskills.in\/certification\/tutorial\/","name":"Tutorial","description":"Vskills - A initiative in elearning and certification","publisher":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vskills.in\/certification\/tutorial\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#organization","name":"Vskills","url":"https:\/\/www.vskills.in\/certification\/tutorial\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/","url":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg","contentUrl":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg","width":73,"height":55,"caption":"Vskills"},"image":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vskills.in\/","https:\/\/x.com\/vskills_in","https:\/\/www.linkedin.com\/company-beta\/1371554\/","https:\/\/www.youtube.com\/channel\/UCMWnscxPwRF_PqXo9B7q_Tw"]}]}},"_links":{"self":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/31359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/comments?post=31359"}],"version-history":[{"count":4,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/31359\/revisions"}],"predecessor-version":[{"id":59483,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/31359\/revisions\/59483"}],"wp:attachment":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/media?parent=31359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/categories?post=31359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/tags?post=31359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}