{"id":31350,"date":"2013-07-29T11:47:30","date_gmt":"2013-07-29T06:17:30","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=31350"},"modified":"2024-04-12T14:19:20","modified_gmt":"2024-04-12T08:49:20","slug":"case-study-2","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-2\/","title":{"rendered":"Case Study"},"content":{"rendered":"

Certify and Increase Opportunity.<\/span>
\nBe <\/span>
\nGovt. Certified Social Media Marketing
\n<\/span><\/a><\/p>\n

Case Study<\/h1>\n

This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.<\/p>\n

You\u2019ll find inspiration for your social media marketing efforts here.<\/p>\n

So let\u2019s dive in!<\/p>\n

Case study #1 Sharpie
\nSharpie is the permanent marker company. Through social media and other marketing efforts, this company has taken an ordinary commodity and turned it into a common noun.<\/p>\n

Sharpie excels on Twitter, but they also make good use of their blog and Instagram and have even formed their own community. Here are some things to learn:<\/p>\n

Mix up your background images. Notice how Sharpie incorporates various images. Over the last four weeks, they have had at least the following three images on display. sharpie twitter profile<\/p>\n

Sharpie rotates their profile images on Twitter frequently.
\nSpotlight your customers. Smart businesses know that satisfied, loyal customers drive their business. One way to increase loyalty and retention is to focus attention on your customers\u2019 creativity. Sharpie does this through sharing samples of customers\u2019 artwork. sharpie customers artwork<\/p>\n

Showcase your customers’ artwork.<\/p>\n

Feature case studies. Sharpie makes a subtle double-play on their blog. First, they tell stories about their customers (and what customer won\u2019t go tell their friends to see them featured online?). Second, they use blog posts to inspire creativity from their fans. It\u2019s as if they\u2019re saying, \u201cWho can top this Sharpie Snow Leopard?\u201d snow leopard<\/p>\n

Readers are often looking for inspiration.
\npop that collar<\/p>\n

Practical how-to instruction guides prove to be popular case studies..<\/p>\n

Start your own online community. This strategy won\u2019t make sense until you reach a certain size, but at some point you may decide to take your audience from the public social networks and create your own unique community. Social Media Examiner recently did this with Networking Clubs. Sharpie invites their community to engage through art challenges where users vote for the best submissions. creative invitation<\/p>\n

An invitation to be creative is all it takes for some people to invest hours with your brand.<\/p>\n

Case study #2: HubSpot<\/p>\n

HubSpot is a leading B2B company that provides inbound marketing tools for small businesses. A key to their explosive growth comes through a strategic content creation plan.
\nfree resources<\/p>\n

Notice three different references to free resources just in this snapshot.<\/p>\n

HubSpot knows what their audience wants. They write about hot topics (like the post on Pinterest pictured below), they tag their articles based on experience level (see \u201cIntroductory\u201d in the illustration above) and they provide a way to listen to their posts through a service called Vocalyze.
\nhubspot recommendations<\/p>\n

Recommendations are an important selling point to site visitors. Notice the prominence given here.<\/p>\n

It would be easy to overlook this, but HubSpot also does a great job providing easy access to a variety of social sharing buttons. Notice how prominently those display next to both of the above images.<\/p>\n

HubSpot excels at making their brand personal. On their Facebook page, they do this by featuring their employees.<\/p>\n

\n

Apply for Social Media Marketing Certification Now!!<\/h3>\n

http:\/\/www.vskills.in\/certification\/Certified-Social-Media-Marketing-Professional<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Certify and Increase Opportunity. Be Govt. Certified Social Media Marketing Case Study This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices. You\u2019ll find inspiration for your social media marketing efforts here. So let\u2019s dive in! Case study #1 Sharpie Sharpie is the permanent marker…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4480],"tags":[5262,6849,6871],"class_list":["post-31350","page","type-page","status-publish","hentry","category-social-media-marketing","tag-case-study","tag-social-media-marketing","tag-tutorials"],"acf":[],"yoast_head":"\nCase Study Tutorials<\/title>\n<meta name=\"description\" content=\"Case Study Tutorials\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study Tutorials\" \/>\n<meta property=\"og:description\" content=\"Case Study Tutorials\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Tutorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vskills.in\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-12T08:49:20+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-2\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-2\/\",\"name\":\"Case Study Tutorials\",\"isPartOf\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\"},\"datePublished\":\"2013-07-29T06:17:30+00:00\",\"dateModified\":\"2024-04-12T08:49:20+00:00\",\"description\":\"Case Study Tutorials\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/case-study-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"name\":\"Tutorial\",\"description\":\"Vskills - 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