{"id":31309,"date":"2013-07-29T11:40:33","date_gmt":"2013-07-29T06:10:33","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=31309"},"modified":"2024-04-12T14:19:18","modified_gmt":"2024-04-12T08:49:18","slug":"planning-for-the-blog","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/planning-for-the-blog\/","title":{"rendered":"Planning for the Blog"},"content":{"rendered":"<h4><strong>Planning for the Blog<\/strong><\/h4>\n<h2><span style=\"font-size: 1.285714286rem; line-height: 1.6;\">Identify Your Passion<\/span><\/h2>\n<p>Passion is essential to successful blogging. Without, and your blog will struggle right away.\u00a0So, when planning your new blog, ask yourself:<\/p>\n<ol>\n<li>What do you\u00a0<em>really<\/em>\u00a0enjoy doing?<\/li>\n<li>What is your expertise?<\/li>\n<li>Can you write about this?<\/li>\n<\/ol>\n<p>If you are passionate about coffee, yoga, and tennis, it would not be smart to blog about all three.<\/p>\n<p>The reason is you will confuse your readers if you write blog posts about very different things. You need instead to pick one topic \u2013 ideally your expertise \u2013 and start writing articles about that.<\/p>\n<p>If you write well, you\u2019ll start to position yourself as an expert in your field, and that\u2019s when the fun aspects of blogging really kick in. As an expert you can convince people to subscribe, comment, share your work, and maybe even buy from you.<\/p>\n<h2>Pick Your Niche<\/h2>\n<p>A niche is a group of people with the same interests. In blogging, niches form around a topic, like financial advice, travel, and cooking.<\/p>\n<p>Here are some common niche characteristics:<\/p>\n<h4>Competitive niches<\/h4>\n<ul>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">A competitive niche is one where a lot of blogs are competing for our attention.<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Examples are mobile phones, finance, credit cards, gaming, and digital cameras.<\/span><\/li>\n<\/ul>\n<p>Such niches are also profitable \u2013 which explains why a lot of people want in \u2013 because they are the ones where blog readers typical spend money or seek advice before buying an item.<\/p>\n<p>Some niches will always be more open than others.<\/p>\n<p>You have to research the trends within your niche to understand what is missing and what angles you could cover.<\/p>\n<h4>Micro-niches<\/h4>\n<p>This term refers to tiny segments within a niche. Here are some examples:<\/p>\n<ul>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Niche:\u00a0<\/span><em style=\"line-height: 1.714285714; font-size: 1rem;\">Finance<\/em><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Microniches:\u00a0<\/span><em style=\"line-height: 1.714285714; font-size: 1rem;\">Passive income, home loans, college savings, mortgages, retirement investments<\/em><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Niche:\u00a0<\/span><em style=\"line-height: 1.714285714; font-size: 1rem;\">Travel<\/em><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Microniches:\u00a0<\/span><em style=\"line-height: 1.714285714; font-size: 1rem;\">Destinations in Asia, travel equipment, airfare, lifestyle blogs<\/em><\/li>\n<\/ul>\n<p>Micro-niches show where bloggers have highly specific skill sets.<\/p>\n<h4>Your ideal blogging niche?<\/h4>\n<p>Your niche exists at the intersection of what you love and what people want. At this crosspoint, you\u2019ll be able to create lots of content for highly interested consumers.<\/p>\n<h2>Think up a domain name<\/h2>\n<p>A domain name is your address on the web \u2013 what people type in to find you.\u00a0A domain name may be http:\/\/www.dearblogger.org.<\/p>\n<p>You ideally want a .com, a .net, or a .org for your domain name. Others just look funny.<\/p>\n<p>You can search domains on GoDaddy, but don\u2019t buy one just yet. You will learn how to register your domain name at HostGator at the same time we install our blog. That\u2019s in Part II.<\/p>\n<h4>Keywords<\/h4>\n<p>A great domain name contains keywords.\u00a0If you blog about finance, you might want to get \u201cmoney\u201d into your domain name, for example.\u00a0DearBlogger.org is a blog about blogging, it benefits from having \u201cblog\u201d and \u201cblogger\u201d in the domain name.<\/p>\n<h4>Branding<\/h4>\n<p>Domains can also be quite brandable.\u00a0Think of domains like\u00a0<em>Twitter.com<\/em>\u00a0and\u00a0<em>YouTube.com<\/em>.<\/p>\n<p>These domains sound odd at first, but after you hear them a few times, they are actually quite catchy.<\/p>\n<h4>Sustainable<\/h4>\n<p>A sustainable domain is one you can look at 1 or even 5 years from now and still love.<\/p>\n<p>Don\u2019t pick a domain you think is childish or silly or funny. Professionalism nearly always wins here.<\/p>\n<h4>Registration<\/h4>\n<p>Registering a domain name means making the payment and claiming your own web address.<\/p>\n<p>At this point you don\u2019t have a blog yet, you just have a domain. Every website on the web has a domain name.<\/p>\n<p>As mentioned above, we\u2019ll be registering your domain at the same time you get hosting space and install your new blog.<\/p>\n<div class=\"apply\">\n<h3>Apply for Social Media Marketing Certification Now!!<\/h3>\n<div class=\"apply\">\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Certified-Social-Media-Marketing-Professional\" target=\"_blank\" rel=\"noopener\">http:\/\/www.vskills.in\/certification\/Certified-Social-Media-Marketing-Professional<\/a><\/p>\n<h4><a href=\"https:\/\/www.vskills.in\/certification\/tutorial\/certified-social-media-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>Back to Tutorial<\/strong><\/a><\/h4>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Planning for the Blog Identify Your Passion Passion is essential to successful blogging. Without, and your blog will struggle right away.\u00a0So, when planning your new blog, ask yourself: What do you\u00a0really\u00a0enjoy doing? What is your expertise? Can you write about this? If you are passionate about coffee, yoga, and tennis, it would not be smart&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4480],"tags":[7011,6849,6871],"class_list":["post-31309","page","type-page","status-publish","hentry","category-social-media-marketing","tag-planning-for-the-blog","tag-social-media-marketing","tag-tutorials"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Planning for the Blog Tutorials<\/title>\n<meta name=\"description\" content=\"Planning for the Blog Tutorials. 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