{"id":31299,"date":"2013-07-29T11:39:47","date_gmt":"2013-07-29T06:09:47","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=31299"},"modified":"2024-04-12T14:19:18","modified_gmt":"2024-04-12T08:49:18","slug":"role-of-community-managers","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/role-of-community-managers\/","title":{"rendered":"Role of Community Managers"},"content":{"rendered":"

Role of Community Managers<\/strong><\/h4>\n

Role of Community Managers 3 Step<\/strong><\/p>\n

(1) Perfecting your timing<\/strong><\/p>\n

Community Management is not a standard 9-to-5 job, especially if it is a community that reaches globally. It is incredibly important, especially for new and growing communities, to pay attention to spikes in activation and engagement within your various communities. Using tools like CrowdBooster, SocialFlow, PageLever, and good old fashioned Google Analytics, identify which days of the week and times of the day your community members are most active, and engage appropriately. Community managers do not always need to insert themselves in to the conversation, but it is important to pay attention to what members are saying and be available to respond or manage relationships if necessary. This is key to maintaining an active community and making sure your community continues to grow. Dan Zarrella\u2019s\u00a0Science of Timing research\u00a0is a great resource if you\u2019re not sure where to get started.<\/p>\n

(2) Playing the numbers game<\/strong><\/p>\n

As more emphasis is being given on the value for the bottom line of the business,\u00a0reporting on a community\u2019s visitor analytics is becoming an important function of the community management role. The C-suite does not care how many followers you have or how many discussions have been started in your community, but they do want to know how those things tie back to business goals \u2013 and it is more than just reporting on the hard numbers. Are the discussions generating feedback that can be integrated in to product development or the sales cycle? Is your website receiving an increased number of visitors from the community, and if so, what\u2019s the path visitors are taking through the site? Is there content on your blog or website that is especially popular with your community that can provide additional insight about your customer base? As an integral piece of a social business, community managers will increasingly be relied on for this type of business insight and must be able to communicate the findings in a way that\u2019s understandable for internal decision makers.<\/p>\n

(3) Improving searchability<\/strong><\/p>\n

Search engine optimization is a tactic that certainly falls more under the realm of marketing, but with so many community managers reporting that they handle content creation and editorial planning for their organizations (as evidenced by the\u00a02012 Community Manager Report\u00a0from Social Fresh), it\u2019s a skill that more community managers should take in to consideration when developing content for a brand. The social customer is masterful when it comes to search \u2013 so you want to make sure the helpful content within your communities is easily accessible when current and potential customers look for it.<\/p>\n

The evolution of community management is inevitable. Purists will continue to advocate for the separation of the community manager role from other social media functions and communications will always be more of an art than a science. But at the end of the day, we can all agree that as business continues to change as a result of our social world, it\u2019s important for all functions to fold in things like data, analytics and search to improve a customer\u2019s experience with the brand.<\/p>\n

\n

Apply for Social Media Marketing Certification Now!!<\/h3>\n
\n

http:\/\/www.vskills.in\/certification\/Certified-Social-Media-Marketing-Professional<\/a><\/p>\n

Back to Tutorial<\/strong><\/a><\/h4>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Role of Community Managers Role of Community Managers 3 Step (1) Perfecting your timing Community Management is not a standard 9-to-5 job, especially if it is a community that reaches globally. It is incredibly important, especially for new and growing communities, to pay attention to spikes in activation and engagement within your various communities. Using…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4480],"tags":[5249],"class_list":["post-31299","page","type-page","status-publish","hentry","category-social-media-marketing","tag-role-of-community-managers"],"acf":[],"yoast_head":"\nRole of Community Managers - Tutorial<\/title>\n<meta name=\"description\" content=\"Role of Community Managers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/role-of-community-managers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Role of Community Managers - Tutorial\" \/>\n<meta property=\"og:description\" content=\"Role of Community Managers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskills.in\/certification\/tutorial\/role-of-community-managers\/\" \/>\n<meta property=\"og:site_name\" content=\"Tutorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vskills.in\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-12T08:49:18+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/role-of-community-managers\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/role-of-community-managers\/\",\"name\":\"Role of Community Managers - 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