{"id":31272,"date":"2013-07-29T11:31:22","date_gmt":"2013-07-29T06:01:22","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=31272"},"modified":"2024-04-12T14:19:16","modified_gmt":"2024-04-12T08:49:16","slug":"increased-sales-in-your-product-or-service","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/increased-sales-in-your-product-or-service\/","title":{"rendered":"Increased Sales in Your Product or Service"},"content":{"rendered":"

Increased Sales in Your Product or Service<\/strong><\/h4>\n

Just as online consumers are becoming increasing \u201csocial\u201d, the products they buy and interact with have to be “social” as well. But it\u2019s not just about being present on Twitter or Facebook, it\u2019s about using these social networks to your advantage to change the traditional purchasing process.<\/span><\/p>\n

This is actually easier than most people think. To get you started, here are a few tips on how to use social media to increase your sales:<\/p>\n

1) Make it easy for potential customers to find you.<\/strong>\u00a0It’s important to find an easier way for customers to purchase your products via social networks; promote Facebook and Twitter channels on your packaging, storefronts and in traditional advertising campaigns.<\/p>\n

With an e-commerce site, make sure to integrate\u00a0Facebook Open Graph\u00a0by creating a custom story for your brand on Facebook, making it possible for users who are on your website to share and recommend your products to their friends. And be sure to post links on social networks redirecting users directly to your e-store and specific products.<\/p>\n

2)\u00a0<\/strong>Listen and react quickly.<\/strong>\u00a0Social networks are the easiest place for marketers to find what consumers want to buy and what they don\u2019t. Implementing a monitoring program based on keywords around the products and services that you offer can help you to better target your audience and increase sales.<\/p>\n

For instance, if you are running a spa and want to increase the sales of your massages, monitoring keywords such as \u201cmassage\u201d or \u201cspa\u201d could connect you directly to a possible customer who just tweeted something like\u201cI\u2019m so stressed out, I wish I could have a massage right now<\/em>\u201d and offer them say a 50% reduction on a massage at your clinic.<\/p>\n

3) Encourage fans to share their purchases online.\u00a0<\/strong>Implement a simple widget on your e-commerce website offering \u201c5% off a future purchase\u201d if the shopper shares his purchase. This allows you to build a database of the top most influential customers whom you can target with other similar social opportunities later.<\/p>\n

4) Push for users to review your product.<\/strong>\u00a0 Set up a user review system and reward loyal reviewers with special rates and discounts. Positive reviews and testimonials make shoppers more likely to buy; establish a review system on your platform to encourage readers to stay on your site longer and increase your chance at making a sale.<\/p>\n

5) Offer social media coupons.<\/strong>\u00a0Lead a promotion (Facebook Offers\u00a0for example) to rope in fans around a product\/service at a lower price. The ROI for this type of campaign can be easily measured and you can see if your efforts are actually driving sales and you can\u00a0monitor\u00a0which products sell best and when people are most engaged.<\/p>\n

6) Implement a loyalty or rewards program.<\/strong>\u00a0A loyalty program is different than encouraging users to share their purchases online for a discount because helps you to build a long-term relationship with your shoppers while they collect some sort of loyalty currency that can be traded for discounts, free gifts or special promos.<\/p>\n

\n

Apply for Social Media Marketing Certification Now!!<\/h3>\n
\n

http:\/\/www.vskills.in\/certification\/Certified-Social-Media-Marketing-Professional<\/a><\/p>\n

Back to Tutorial<\/strong><\/a><\/h4>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Increased Sales in Your Product or Service Just as online consumers are becoming increasing \u201csocial\u201d, the products they buy and interact with have to be “social” as well. But it\u2019s not just about being present on Twitter or Facebook, it\u2019s about using these social networks to your advantage to change the traditional purchasing process. This…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4480],"tags":[6849,6871],"class_list":["post-31272","page","type-page","status-publish","hentry","category-social-media-marketing","tag-social-media-marketing","tag-tutorials"],"acf":[],"yoast_head":"\nIncreased Sales in Your Product or Service Tutorials<\/title>\n<meta name=\"description\" content=\"Increased Sales in Your Product or Service Tutorials. 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