{"id":31116,"date":"2013-07-26T17:35:13","date_gmt":"2013-07-26T12:05:13","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=31116"},"modified":"2024-04-12T14:19:10","modified_gmt":"2024-04-12T08:49:10","slug":"different-areas-of-advertising-research","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/different-areas-of-advertising-research\/","title":{"rendered":"Different Areas of Advertising Research"},"content":{"rendered":"<p><a class=\"vsc\" href=\"http:\/\/www.vskills.in\/certification\/Certified-Advertising-Manager\"><span class=\"vsc-cn\" style=\"text-align: center;\"><span style=\"color: red;\">Certify and Increase Opportunity.<\/span><br \/><span style=\"color: green;\">Be <\/span><br \/>Govt. Certified Advertising Manager<br \/><\/span><\/a><\/p>\n<p>Different Areas of Advertising Research<\/p>\n<p><b>Target Marketing Research:<\/b> Advertiser use consumer segmentation research to identify and understand the groups of consumers that comprise the market place for a particular product or service. Segmentation also helps multi-brand advertisers to avoid \u201cbrand cannibalization\u201d and makes distinct brand images.<\/p>\n<p><b>Competitive Activity Research:<\/b> Also known as situation analysis research. The aim of competitive research activity is to learn how much money are competitors spending and on which media. Covers competitors\u2019 creative strategies and executions. Helps the company make the ad budget, do media selection &amp; render creative strategies to gain competitive edge.<\/p>\n<p><b>Positioning Research:<\/b> Brand specific. Perceptual mapping is also undertaken &amp; helps in the following ways,<\/p>\n<ul>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Number of dimensions consumers use to distinguish between brands or products.<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Nature and characteristics of these dimensions,\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/L35qdVzgMDc?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/><span style=\"line-height: 24px;\">\u00a0<\/span><\/p>\n<div class=\"apply\">\n<h3>Apply for Advertising Certification Now!!<\/h3>\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Certified-Advertising-Manager\">http:\/\/www.vskills.in\/certification\/Certified-Advertising-Manager<\/a><\/p>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.vskills.in\/certification\/tutorial\/advertising-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Back to Tutorial<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Certify and Increase Opportunity.Be Govt. Certified Advertising Manager Different Areas of Advertising Research Target Marketing Research: Advertiser use consumer segmentation research to identify and understand the groups of consumers that comprise the market place for a particular product or service. Segmentation also helps multi-brand advertisers to avoid \u201cbrand cannibalization\u201d and makes distinct brand images. Competitive&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[3105],"tags":[6114,6115,5225,6117,6116,5226,6113,6118,6119,6120,71,5366,3589,6074],"class_list":["post-31116","page","type-page","status-publish","hentry","category-advertising","tag-advertising-certificate","tag-advertising-certificate-programs","tag-advertising-certification","tag-advertising-course","tag-advertising-manager-certificate","tag-advertising-manager-certification","tag-advertising-manager-certification-in-india","tag-advertising-manager-course","tag-advertising-manager-job","tag-advertising-manager-jobs","tag-certification","tag-different-areas-of-advertising-research","tag-online-certification","tag-vskills-certification"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Different Areas of Advertising Research - Tutorial<\/title>\n<meta name=\"description\" content=\"Different Areas of Advertising Research. 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