{"id":31112,"date":"2013-07-26T17:34:35","date_gmt":"2013-07-26T12:04:35","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=31112"},"modified":"2024-04-12T14:19:10","modified_gmt":"2024-04-12T08:49:10","slug":"rational-creative-approaches","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/rational-creative-approaches\/","title":{"rendered":"Rational Creative Approaches"},"content":{"rendered":"<p><a class=\"vsc\" href=\"http:\/\/www.vskills.in\/certification\/Certified-Advertising-Manager\"><span class=\"vsc-cn\" style=\"text-align: center;\"><span style=\"color: red;\">Certify and Increase Opportunity.<\/span><br>\n<span style=\"color: green;\">Be <\/span><br>\nGovt. Certified Advertising Manager<br>\n<\/span><\/a><\/p>\n<p>Rational Creative Approaches<\/p>\n<p>Some of the tactics typically used in marketing communication that is framed upon the logical approach include:<\/p>\n<ul type=\"disc\">\n<li><b>Listing Product Benefits &#8211;&nbsp;<\/b>To use this method effectively, the advertisement must underscore consumer benefits rather than product features.<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li><b>Convincing Proof<\/b>&nbsp;&#8211; This approach is based upon the premise, &#8220;Seeing is believing.&#8221; Ads or commercials take the form of a product demonstration.<\/li>\n<\/ul>\n<div>\n<div>1) Comparative advertising:&nbsp;Comparison is made in terms of one&nbsp;or&nbsp;more&nbsp;product&nbsp;attributes.&nbsp;Types of comparative advertising<\/div>\n<div>\n<ul>\n<li><span style=\"font-size: 1rem; line-height: 1;\">Implicit<\/span><\/li>\n<li><span style=\"font-size: 1rem; line-height: 1;\">Explicit<\/span><\/li>\n<li><span style=\"font-size: 1rem; line-height: 1;\">Verbal<\/span><\/li>\n<li><span style=\"font-size: 1rem; line-height: 1;\">Visual<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14px;\">2) Inoculative advertising:&nbsp;Building Resistant Attitudes&nbsp;A&nbsp;consumer can be made more resistant to competitive appeals by attempting to make a brand offer more attractive.<\/span><\/p>\n<\/div>\n<div>\n<div><\/div>\n<div>3) Refutation advertising:&nbsp;<span style=\"font-size: 1rem; line-height: 1;\">A&nbsp;process of explicitly or implicitly stating competitive appeals and then refuting them, instead of&nbsp;dealing exclusively with brand benefits.<\/span><\/div>\n<div><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/1.bp.blogspot.com\/-pxkrW6K3C7s\/T8XDJYan2xI\/AAAAAAAAAzo\/DWETp8Abr04\/s1600\/hx+vs+comp+1.jpg\" alt=\"\"><\/div>\n<div><span style=\"font-size: 1rem; line-height: 1;\">&nbsp;<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"apply\">\n<h3>Apply for Advertising Certification Now!!<\/h3>\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Certified-Advertising-Manager\">http:\/\/www.vskills.in\/certification\/Certified-Advertising-Manager<\/a><\/p>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.vskills.in\/certification\/tutorial\/advertising-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Back to Tutorial<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Certify and Increase Opportunity. Be Govt. Certified Advertising Manager Rational Creative Approaches Some of the tactics typically used in marketing communication that is framed upon the logical approach include: Listing Product Benefits &#8211;&nbsp;To use this method effectively, the advertisement must underscore consumer benefits rather than product features. Convincing Proof&nbsp;&#8211; This approach is based upon the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[3105],"tags":[6114,6115,5225,6117,6116,5226,6113,6118,6119,6120,71,3589,6074],"class_list":["post-31112","page","type-page","status-publish","hentry","category-advertising","tag-advertising-certificate","tag-advertising-certificate-programs","tag-advertising-certification","tag-advertising-course","tag-advertising-manager-certificate","tag-advertising-manager-certification","tag-advertising-manager-certification-in-india","tag-advertising-manager-course","tag-advertising-manager-job","tag-advertising-manager-jobs","tag-certification","tag-online-certification","tag-vskills-certification"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rational Creative Approaches - Tutorial<\/title>\n<meta name=\"description\" content=\"Rational Creative Approaches. 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