{"id":31031,"date":"2013-07-26T16:49:01","date_gmt":"2013-07-26T11:19:01","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=31031"},"modified":"2024-04-12T14:19:06","modified_gmt":"2024-04-12T08:49:06","slug":"reaching-target-segments","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/reaching-target-segments\/","title":{"rendered":"Reaching Target Segments"},"content":{"rendered":"<p><a class=\"vsc\" href=\"http:\/\/www.vskills.in\/certification\/Certified-Advertising-Manager\"><span class=\"vsc-cn\" style=\"text-align: center;\"><span style=\"color: red;\">Certify and Increase Opportunity.<\/span><br>\n<span style=\"color: green;\">Be <\/span><br>\nGovt. Certified Advertising Manager<br>\n<\/span><\/a><\/p>\n<p>Reaching Target Segments<\/p>\n<p>Ways of reaching a target segment are \u2013 Controlled Coverage and Customer Self Selection<\/p>\n<p><strong>Identifying Target Market<\/strong><\/p>\n<p>There are two measures that can be used to determine where the advertisement efforts should be concentrated to yield better results.<\/p>\n<p><b>Brand Development Index (BDI)<\/b><\/p>\n<p><a ref=\"magnificPopup\" href=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/07\/BDI.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31752\" src=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/07\/BDI.png\" alt=\"BDI\" width=\"462\" height=\"71\" srcset=\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/07\/BDI.png 462w, https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/07\/BDI-300x46.png 300w\" sizes=\"auto, (max-width: 462px) 100vw, 462px\" \/><\/a><\/p>\n<p><b style=\"line-height: 1.714285714; font-size: 1rem;\">Category Development Index (CDI) &nbsp; &nbsp; &nbsp; &nbsp;<\/b><\/p>\n<p><a ref=\"magnificPopup\" href=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/07\/CDI.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31751\" src=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/07\/CDI.png\" alt=\"CDI\" width=\"527\" height=\"67\" srcset=\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/07\/CDI.png 527w, https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/07\/CDI-300x38.png 300w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><\/a><\/p>\n<ul>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">High DBI and high CDI imply good sales potential for the product category and the brand Low DBI and CDI imply poor sales potential.<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">High DBI and low CDI imply product category is not selling as good as the brand<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">High CDI and low DBI imply a high potential for the product category but the brand is not doing that well.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/HFtS4cgnfmc?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"apply\">\n<h3>Apply for Advertising Certification Now!!<\/h3>\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Certified-Advertising-Manager\">http:\/\/www.vskills.in\/certification\/Certified-Advertising-Manager<\/a><\/p>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.vskills.in\/certification\/tutorial\/advertising-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Back to Tutorial<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Certify and Increase Opportunity. Be Govt. Certified Advertising Manager Reaching Target Segments Ways of reaching a target segment are \u2013 Controlled Coverage and Customer Self Selection Identifying Target Market There are two measures that can be used to determine where the advertisement efforts should be concentrated to yield better results. Brand Development Index (BDI) Category&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[3105],"tags":[6114,6115,5225,6117,6116,5226,6113,6118,6119,6120,71,6139,3589,5315,6074],"class_list":["post-31031","page","type-page","status-publish","hentry","category-advertising","tag-advertising-certificate","tag-advertising-certificate-programs","tag-advertising-certification","tag-advertising-course","tag-advertising-manager-certificate","tag-advertising-manager-certification","tag-advertising-manager-certification-in-india","tag-advertising-manager-course","tag-advertising-manager-job","tag-advertising-manager-jobs","tag-certification","tag-identifying-target-market","tag-online-certification","tag-reaching-target-segments","tag-vskills-certification"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reaching Target Segments - Tutorial<\/title>\n<meta name=\"description\" content=\"Reaching Target Segments. 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