{"id":31030,"date":"2013-07-26T16:48:22","date_gmt":"2013-07-26T11:18:22","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=31030"},"modified":"2024-04-12T14:19:06","modified_gmt":"2024-04-12T08:49:06","slug":"developing-a-segmentation-strategy","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/developing-a-segmentation-strategy\/","title":{"rendered":"Developing a Segmentation Strategy"},"content":{"rendered":"<p><a class=\"vsc\" href=\"http:\/\/www.vskills.in\/certification\/Certified-Advertising-Manager\"><span class=\"vsc-cn\" style=\"text-align: center;\"><span style=\"color: red;\">Certify and Increase Opportunity.<\/span><br>\n<span style=\"color: green;\">Be <\/span><br>\nGovt. Certified Advertising Manager<br>\n<\/span><\/a><\/p>\n<p><strong>Developing a Segmentation Strategy<\/strong><\/p>\n<p>The process involves identifying a group of consumers that are,<\/p>\n<ul>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">are not being served properly e.g. Fairness cream for men<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">are large enough, or growing by size e.g. single parent households or dual income couples.<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">which are most likely to be benefitted by the brand e.g. baby food for working mothers<\/span><\/li>\n<\/ul>\n<p>Following are some useful strategies<\/p>\n<p><strong>Priori Segmentation<\/strong><\/p>\n<p>Involves the segmentation is on the basis of age, gender, income, geographic location, usage, brand loyalty etc<\/p>\n<p><strong>Benefit Segmentation<\/strong><\/p>\n<p>It is done on the basis of important attributes such as sensory segment, sociables, worriers, independent Segment etc.<\/p>\n<p><strong>Empirical Segmentation<\/strong><\/p>\n<p>The segmentation is done on the basis of lifestyle or Psychographics and culture and ethnic subculture. According to value and lifestyle topologies, the groups that can be formed are,<\/p>\n<ul>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Innovator<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Thinkers<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Believers<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Achievers<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Strivers<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Experiencers<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Makers<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Survivors<\/span><\/li>\n<\/ul>\n<div class=\"apply\">\n<h3>Apply for Advertising Certification Now!!<\/h3>\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Certified-Advertising-Manager\">http:\/\/www.vskills.in\/certification\/Certified-Advertising-Manager<\/a><\/p>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.vskills.in\/certification\/tutorial\/advertising-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Back to Tutorial<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Certify and Increase Opportunity. Be Govt. Certified Advertising Manager Developing a Segmentation Strategy The process involves identifying a group of consumers that are, are not being served properly e.g. Fairness cream for men are large enough, or growing by size e.g. single parent households or dual income couples. which are most likely to be benefitted&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[3105],"tags":[6114,6115,5225,6117,6116,5226,6113,6118,6119,6120,71,5314,3589,6074],"class_list":["post-31030","page","type-page","status-publish","hentry","category-advertising","tag-advertising-certificate","tag-advertising-certificate-programs","tag-advertising-certification","tag-advertising-course","tag-advertising-manager-certificate","tag-advertising-manager-certification","tag-advertising-manager-certification-in-india","tag-advertising-manager-course","tag-advertising-manager-job","tag-advertising-manager-jobs","tag-certification","tag-developing-a-segmentation-strategy","tag-online-certification","tag-vskills-certification"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Developing a Segmentation Strategy - Tutorial<\/title>\n<meta name=\"description\" content=\"Developing a Segmentation Strategy. 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