{"id":31007,"date":"2013-07-26T16:26:36","date_gmt":"2013-07-26T10:56:36","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=31007"},"modified":"2024-04-12T14:19:05","modified_gmt":"2024-04-12T08:49:05","slug":"low-involvement-learning-model","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/","title":{"rendered":"Low Involvement Learning Model"},"content":{"rendered":"<p style=\"text-align: justify;\"><a class=\"vsc\" href=\"http:\/\/www.vskills.in\/certification\/Certified-Advertising-Manager\"><span class=\"vsc-cn\" style=\"text-align: center;\"><span style=\"color: red;\">Certify and Increase Opportunity.<\/span><br>\n<span style=\"color: green;\">Be <\/span><br>\nGovt. Certified Advertising Manager<br>\n<\/span><\/a><\/p>\n<p style=\"text-align: justify;\">Low involvement learning model is a communication model of consumer behaviour in which the consumer is assumed to pass from cognition stage to behaviour stage and finally to the stage where there is change in attitude.<\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 1rem; line-height: 1.714285714;\">Herbert E. Krugman proposed this sequence of consumer behaviour for products that do not have major difference between their alternatives (e.g., detergents, flour).<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Krugman had observed through the television commercials the low learning and involvement. In low involvement situations, there is passive learning and random information catching. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\">In these cases, the marketers should focus more on the audio or visual part of the advertisement and the colours or slogans than the content of the message. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\">In a study, In case of low involvement products, the advertiser\u2019s objective should be to create general awareness then establishing grounds for proving why their brand is better than others. Involvement is a wide concept and it is difficult to ascertain the level of involvement in different products.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong> Foot Cone and Belding (FCB) Model<\/strong><\/p>\n<p style=\"text-align: justify;\">The Foote, Cone &amp; Belding Planning Model is based on the hierarchy of effects model and degree of involvement theories. The model separates four basic advertising planning approaches &#8211; informative, affective, habit formation and self-satisfaction.<\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Information Strategy is useful for high involvement products or services. The consumer thinks rationally before getting involved in the high involvement purchase decisions because of the economic considerations.&nbsp;<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Product decision in the affective stage has high involvement but requires less specific information, therefore and attitude or feeling towards the product is more important.<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Strategy of habit formation is more suitable for food items, impulse, products, or inexpensive household items purchased routinely on an ongoing basis.&nbsp;<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Self Satisfaction Strategy is stable for low involvement or feeling products. The important part of this strategy is the experience with the product.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"line-height: 24px;\"><img decoding=\"async\" src=\"http:\/\/ih.constantcontact.com\/fs037\/1102579681894\/img\/46.jpg\" alt=\"\"><\/span><\/p>\n<div class=\"apply\" style=\"text-align: justify;\">\n<h3>Apply for Advertising Certification Now!!<\/h3>\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Certified-Advertising-Manager\">http:\/\/www.vskills.in\/certification\/Certified-Advertising-Manager<\/a><\/p>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.vskills.in\/certification\/tutorial\/advertising-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Back to Tutorial<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Certify and Increase Opportunity. Be Govt. Certified Advertising Manager Low involvement learning model is a communication model of consumer behaviour in which the consumer is assumed to pass from cognition stage to behaviour stage and finally to the stage where there is change in attitude. Herbert E. Krugman proposed this sequence of consumer behaviour for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[3105],"tags":[6114,6115,5225,6117,6116,5226,6113,6118,6119,6120,71,5304,3589,6074],"class_list":["post-31007","page","type-page","status-publish","hentry","category-advertising","tag-advertising-certificate","tag-advertising-certificate-programs","tag-advertising-certification","tag-advertising-course","tag-advertising-manager-certificate","tag-advertising-manager-certification","tag-advertising-manager-certification-in-india","tag-advertising-manager-course","tag-advertising-manager-job","tag-advertising-manager-jobs","tag-certification","tag-low-involvement-learning-model","tag-online-certification","tag-vskills-certification"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Low Involvement Learning Model - Tutorial<\/title>\n<meta name=\"description\" content=\"Low Involvement Learning Model\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Low Involvement Learning Model - Tutorial\" \/>\n<meta property=\"og:description\" content=\"Low Involvement Learning Model\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/\" \/>\n<meta property=\"og:site_name\" content=\"Tutorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vskills.in\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-12T08:49:05+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ih.constantcontact.com\/fs037\/1102579681894\/img\/46.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/\",\"name\":\"Low Involvement Learning Model - Tutorial\",\"isPartOf\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/ih.constantcontact.com\/fs037\/1102579681894\/img\/46.jpg\",\"datePublished\":\"2013-07-26T10:56:36+00:00\",\"dateModified\":\"2024-04-12T08:49:05+00:00\",\"description\":\"Low Involvement Learning Model\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/#primaryimage\",\"url\":\"http:\/\/ih.constantcontact.com\/fs037\/1102579681894\/img\/46.jpg\",\"contentUrl\":\"http:\/\/ih.constantcontact.com\/fs037\/1102579681894\/img\/46.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Low Involvement Learning Model\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"name\":\"Tutorial\",\"description\":\"Vskills - A initiative in elearning and certification\",\"publisher\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vskills.in\/certification\/tutorial\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#organization\",\"name\":\"Vskills\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg\",\"contentUrl\":\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg\",\"width\":73,\"height\":55,\"caption\":\"Vskills\"},\"image\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vskills.in\/\",\"https:\/\/x.com\/vskills_in\",\"https:\/\/www.linkedin.com\/company-beta\/1371554\/\",\"https:\/\/www.youtube.com\/channel\/UCMWnscxPwRF_PqXo9B7q_Tw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Low Involvement Learning Model - Tutorial","description":"Low Involvement Learning Model","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/","og_locale":"en_US","og_type":"article","og_title":"Low Involvement Learning Model - Tutorial","og_description":"Low Involvement Learning Model","og_url":"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/","og_site_name":"Tutorial","article_publisher":"https:\/\/www.facebook.com\/vskills.in\/","article_modified_time":"2024-04-12T08:49:05+00:00","og_image":[{"url":"http:\/\/ih.constantcontact.com\/fs037\/1102579681894\/img\/46.jpg","type":"","width":"","height":""}],"twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/","url":"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/","name":"Low Involvement Learning Model - Tutorial","isPartOf":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/#primaryimage"},"image":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/#primaryimage"},"thumbnailUrl":"http:\/\/ih.constantcontact.com\/fs037\/1102579681894\/img\/46.jpg","datePublished":"2013-07-26T10:56:36+00:00","dateModified":"2024-04-12T08:49:05+00:00","description":"Low Involvement Learning Model","breadcrumb":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/#primaryimage","url":"http:\/\/ih.constantcontact.com\/fs037\/1102579681894\/img\/46.jpg","contentUrl":"http:\/\/ih.constantcontact.com\/fs037\/1102579681894\/img\/46.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/low-involvement-learning-model\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vskills.in\/certification\/tutorial\/"},{"@type":"ListItem","position":2,"name":"Low Involvement Learning Model"}]},{"@type":"WebSite","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#website","url":"https:\/\/www.vskills.in\/certification\/tutorial\/","name":"Tutorial","description":"Vskills - A initiative in elearning and certification","publisher":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vskills.in\/certification\/tutorial\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#organization","name":"Vskills","url":"https:\/\/www.vskills.in\/certification\/tutorial\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/","url":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg","contentUrl":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg","width":73,"height":55,"caption":"Vskills"},"image":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vskills.in\/","https:\/\/x.com\/vskills_in","https:\/\/www.linkedin.com\/company-beta\/1371554\/","https:\/\/www.youtube.com\/channel\/UCMWnscxPwRF_PqXo9B7q_Tw"]}]}},"_links":{"self":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/31007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/comments?post=31007"}],"version-history":[{"count":9,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/31007\/revisions"}],"predecessor-version":[{"id":85438,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/31007\/revisions\/85438"}],"wp:attachment":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/media?parent=31007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/categories?post=31007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/tags?post=31007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}