{"id":28485,"date":"2013-06-27T13:10:53","date_gmt":"2013-06-27T07:40:53","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=28485"},"modified":"2024-04-12T14:18:57","modified_gmt":"2024-04-12T08:48:57","slug":"identifying-major-channel-alternatives","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/identifying-major-channel-alternatives\/","title":{"rendered":"Identifying Major Channel Alternatives"},"content":{"rendered":"<p><a class=\"vsc\" href=\"http:\/\/www.vskills.in\/certification\/Certified Marketing Manager\"><span class=\"vsc-cn\" style=\"text-align: center;\"><span style=\"color: red;\">Certify and Increase Opportunity.<\/span><br \/>\n<span style=\"color: green;\">Be <\/span><br \/>\nGovt. Certified Marketing Manager<br \/>\n<\/span><\/a><\/p>\n<h1>Identifying Major Channel Alternatives<\/h1>\n<p align=\"justify\">After\u00a0a company\u00a0has defined its\u00a0target\u00a0market\u00a0and desired positioning it should identify its channel by three elements:-<\/p>\n<ol>\n<li>\n<p align=\"justify\"><span style=\"text-decoration: underline;\"><b>Types of intermediaries:-<\/b><\/span><\/p>\n<\/li>\n<\/ol>\n<p align=\"justify\">The firm has following channel\u00a0alternatives-<\/p>\n<ul>\n<li><b style=\"line-height: 1.714285714; font-size: 1rem;\">Company Sales force<\/b><span style=\"line-height: 1.714285714; font-size: 1rem;\">:- Expend the company\u2019s direct sales force. Assign to contact all prospects\u00a0in the area. Or\u00a0develop\u00a0separate\u00a0sales force for different products.<\/span><\/li>\n<li><b style=\"line-height: 1.714285714; font-size: 1rem;\">Manufacture\u2019s Agency<\/b><span style=\"line-height: 1.714285714; font-size: 1rem;\">:- Hire agencies in different regions sell the equipment.<\/span><\/li>\n<li><b style=\"line-height: 1.714285714; font-size: 1rem;\">Industrial Distributors<\/b><span style=\"line-height: 1.714285714; font-size: 1rem;\">:- Find distributors in the different regions who will buy and carry device. Give them exclusive distribution adequate margins and\u00a0promotional\u00a0support.<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<p align=\"justify\"><span style=\"text-decoration: underline;\"><b>The number of intermediaries<\/b>:-<\/span><\/p>\n<\/li>\n<\/ol>\n<p align=\"justify\">Company has to decide among three strategies while choosing the middlemen at each channel level. Three strategies are available.<\/p>\n<ul>\n<li><b>Intensive Distribution:-\u00a0<\/b>Producers of convenience goods etc. typically seek intensive distribution that is\u00a0stocking\u00a0their product in numerous outlets. These goods must have place utility.<\/li>\n<li><b>Exclusive Distribution:-\u00a0<\/b>Some producers limit the number of intermediaries handling their products. Through exclusive distribution the\u00a0manufacturer\u00a0hopes to obtain more aggressive and knowledgeable selling and more control over intermediaries polices on prices, promotion, credit and various activities.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<p align=\"justify\"><b><span style=\"text-decoration: underline;\">Terms and responsibilities of channel members:<\/span><\/b>&#8211; The producer must determine the\u00a0conditions\u00a0and responsibilities of the participating channel members. The main elements in\u00a0the trade\u00a0relation mix are price policies,\u00a0conditions\u00a0of sale, territorial rights and specific service to be performed by each party.<\/p>\n<\/li>\n<\/ol>\n<div class=\"apply\">\n<h3>Apply for Marketing Manager Certification Now!!<\/h3>\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Certified-Marketing-Manager\">http:\/\/www.vskills.in\/certification\/Certified-Marketing-Manager<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Certify and Increase Opportunity. Be Govt. Certified Marketing Manager Identifying Major Channel Alternatives After\u00a0a company\u00a0has defined its\u00a0target\u00a0market\u00a0and desired positioning it should identify its channel by three elements:- Types of intermediaries:- The firm has following channel\u00a0alternatives- Company Sales force:- Expend the company\u2019s direct sales force. Assign to contact all prospects\u00a0in the area. Or\u00a0develop\u00a0separate\u00a0sales force for different&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4331],"tags":[],"class_list":["post-28485","page","type-page","status-publish","hentry","category-marketing-manager"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Identifying Major Channel Alternatives Tutorials<\/title>\n<meta name=\"description\" content=\"Identifying Major Channel Alternatives Tutorials\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/identifying-major-channel-alternatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identifying Major Channel Alternatives Tutorials\" \/>\n<meta property=\"og:description\" content=\"Identifying Major Channel Alternatives Tutorials\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskills.in\/certification\/tutorial\/identifying-major-channel-alternatives\/\" \/>\n<meta property=\"og:site_name\" content=\"Tutorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vskills.in\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-12T08:48:57+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/identifying-major-channel-alternatives\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/identifying-major-channel-alternatives\/\",\"name\":\"Identifying Major Channel Alternatives Tutorials\",\"isPartOf\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\"},\"datePublished\":\"2013-06-27T07:40:53+00:00\",\"dateModified\":\"2024-04-12T08:48:57+00:00\",\"description\":\"Identifying Major Channel Alternatives Tutorials\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/identifying-major-channel-alternatives\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vskills.in\/certification\/tutorial\/identifying-major-channel-alternatives\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/identifying-major-channel-alternatives\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Identifying Major Channel Alternatives\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"name\":\"Tutorial\",\"description\":\"Vskills - 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