{"id":28467,"date":"2013-06-27T13:08:56","date_gmt":"2013-06-27T07:38:56","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=28467"},"modified":"2024-04-12T14:18:56","modified_gmt":"2024-04-12T08:48:56","slug":"measuring-sources-of-brand-equity","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/measuring-sources-of-brand-equity\/","title":{"rendered":"Measuring Sources of Brand Equity"},"content":{"rendered":"

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Measuring Sources of Brand Equity<\/strong><\/p>\n

The value of a brand \u2013 and thus its equity \u2013 is ultimately derived in the marketplace from the words and actions of consumers. Consumers decide with their purchases, based on whatever factors they deem important, which brands have more equity than other brands.<\/p>\n

Although the\u00a0details of different approaches to conceptualize brand equity differ, they tend to share a common core:\u00a0All definitions typically either implicitly or explicitly rely on brand knowledge structures in the minds of consumers \u2013 individuals or organizations \u2013 as the source or foundation of brand equity. A brand relates to<\/p>\n