{"id":28448,"date":"2013-06-27T13:03:39","date_gmt":"2013-06-27T07:33:39","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=28448"},"modified":"2024-04-12T14:18:55","modified_gmt":"2024-04-12T08:48:55","slug":"building-strong-brands","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/building-strong-brands\/","title":{"rendered":"Building Strong Brands"},"content":{"rendered":"

Certify and Increase Opportunity.<\/span>
\nBe <\/span>
\nGovt. Certified Marketing Manager
\n<\/span><\/a><\/p>\n

Quality<\/strong><\/p>\n

Quality is a vital ingredient of a good brand. Remember the \u201ccore benefits\u201d \u2013 the things consumers expect. These must be delivered well, consistently. The branded washing machine that leaks, or the training shoe that often falls apart when wet will never develop brand equity.<\/p>\n

\"brands<\/a><\/p>\n

Research confirms that, statistically, higher quality brands achieve a higher market share and higher profitability that their inferior competitors.<\/p>\n

Positioning<\/strong><\/p>\n

Positioning is about the position a brand occupies in a market in the minds of consumers. Strong brands have a clear, often unique position in the target market.<\/p>\n

Positioning can be achieved through several means, including brand name, image, service standards, product guarantees, packaging and the way in which it is delivered. In fact, successful positioning usually requires a combination of these things.<\/p>\n

Repositioning<\/strong><\/p>\n

Repositioning occurs when a brand tries to change its market position to reflect a change in consumer\u2019s tastes. This is often required when a brand has become tired, perhaps because its original market has matured or has gone into decline.<\/p>\n

The repositioning of the Lucozade brand from a sweet drink for children to a leading sports drink is one example. Another would be the changing styles of entertainers with above-average longevity such as Kylie Minogue and Cliff Richard.<\/p>\n

Communications<\/strong><\/p>\n

Communications also play a key role in building a successful brand. We suggested that brand positioning is essentially about customer perceptions \u2013 with the objective to build a clearly defined position in the minds of the target audience.<\/p>\n

All elements of the promotional mix need to be used to develop and sustain customer perceptions. Initially, the challenge is to build awareness, then to develop the brand personality and reinforce the perception.<\/p>\n

First-mover advantage<\/strong><\/p>\n

Business strategists often talk about first-mover advantage. In terms of brand development, by \u201cfirst-mover\u201d they mean that it is possible for the first successful brand in a market to create a clear positioning in the minds of target customers before the competition enters the market. There is plenty of evidence to support this.<\/p>\n<\/ul>\n

\n

Apply for Marketing Manager Certification Now!!<\/h3>\n

http:\/\/www.vskills.in\/certification\/Certified-Marketing-Manager<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Certify and Increase Opportunity. Be Govt. Certified Marketing Manager Quality Quality is a vital ingredient of a good brand. Remember the \u201ccore benefits\u201d \u2013 the things consumers expect. These must be delivered well, consistently. The branded washing machine that leaks, or the training shoe that often falls apart when wet will never develop brand equity….<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4331],"tags":[4864],"class_list":["post-28448","page","type-page","status-publish","hentry","category-marketing-manager","tag-building-strong-brands"],"acf":[],"yoast_head":"\nBuilding Strong Brands - Tutorial<\/title>\n<meta name=\"description\" content=\"Building Strong Brands\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/building-strong-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Strong Brands - Tutorial\" \/>\n<meta property=\"og:description\" content=\"Building Strong Brands\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskills.in\/certification\/tutorial\/building-strong-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Tutorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vskills.in\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-12T08:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/06\/brands-building-value-300x225.gif\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/building-strong-brands\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/building-strong-brands\/\",\"name\":\"Building Strong Brands - 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