{"id":28437,"date":"2013-06-27T13:02:34","date_gmt":"2013-06-27T07:32:34","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=28437"},"modified":"2024-04-12T14:18:54","modified_gmt":"2024-04-12T08:48:54","slug":"major-psychological-processes","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/major-psychological-processes\/","title":{"rendered":"Major Psychological Processes"},"content":{"rendered":"<p><a class=\"vsc\" href=\"http:\/\/www.vskills.in\/certification\/Certified Marketing Manager\"><span class=\"vsc-cn\" style=\"text-align: center;\"><span style=\"color: red;\">Certify and Increase Opportunity.<\/span><br \/>\n<span style=\"color: green;\">Be <\/span><br \/>\nGovt. Certified Marketing Manager<br \/>\n<\/span><\/a><\/p>\n<h1>Major Psychological Processes<\/h1>\n<p>There are four important psychological factors affecting the consumer buying behaviour. These are: perception, motivation, learning, beliefs and attitudes.<\/p>\n<ul>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Motivation:\u00a0<\/span><span style=\"line-height: 1.714285714; font-size: 1rem;\">Every person has different needs such as physiological needs, biological needs, social needs etc. The nature of the needs is that, some of them are most pressing while others are least pressing. Therefore a need becomes a motive when it is more pressing to direct the person to seek satisfaction.<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Perception:\u00a0<\/span><span style=\"line-height: 1.714285714; font-size: 1rem;\">Selecting, organizing and interpreting information in a way to produce a meaningful experience of the world is called perception. There are three different perceptual processes which are selective attention, selective distortion and selective retention. In case of selective attention, marketers try to attract the customer attention. Whereas, in case of selective distortion, customers try to interpret the information in a way that will support what the customers already believe. Similarly, in case of selective retention, marketers try to retain information that supports their beliefs.<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Beliefs and Attitudes:\u00a0<\/span><span style=\"line-height: 1.714285714; font-size: 1rem;\">Customer possesses specific belief and attitude towards various products. Since such beliefs and attitudes make up brand image and affect consumer buying behaviour therefore marketers are interested in them. Marketers can change the beliefs and attitudes of customers by launching special campaigns in this regard.<\/span><\/li>\n<\/ul>\n<div class=\"apply\">\n<h3>Apply for Marketing Manager Certification Now!!<\/h3>\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Certified-Marketing-Manager\">http:\/\/www.vskills.in\/certification\/Certified-Marketing-Manager<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Certify and Increase Opportunity. Be Govt. Certified Marketing Manager Major Psychological Processes There are four important psychological factors affecting the consumer buying behaviour. These are: perception, motivation, learning, beliefs and attitudes. Motivation:\u00a0Every person has different needs such as physiological needs, biological needs, social needs etc. The nature of the needs is that, some of them&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4331],"tags":[],"class_list":["post-28437","page","type-page","status-publish","hentry","category-marketing-manager"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Major Psychological Processes Tutorials<\/title>\n<meta name=\"description\" content=\"Major Psychological Processes Tutorials. 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