{"id":28414,"date":"2013-06-27T12:57:56","date_gmt":"2013-06-27T07:27:56","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=28414"},"modified":"2024-04-12T14:18:53","modified_gmt":"2024-04-12T08:48:53","slug":"marketing-information-systems","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/marketing-information-systems\/","title":{"rendered":"Marketing Information Systems"},"content":{"rendered":"<p><a class=\"vsc\" href=\"http:\/\/www.vskills.in\/certification\/Certified Marketing Manager\"><span class=\"vsc-cn\" style=\"text-align: center;\"><span style=\"color: red;\">Certify and Increase Opportunity.<\/span><br \/>\n<span style=\"color: green;\">Be <\/span><br \/>\nGovt. Certified Marketing Manager<br \/>\n<\/span><\/a><\/p>\n<p>A marketing information system (MIS) is intended to bring together disparate items of data into a coherent body of information. An MIS is, as will shortly be seen, more than raw data or information suitable for the purposes of decision making. An MIS also helps to interpret information that the MIS provides. Kotler&#8217;s\u00a0definition of MIS states that is more than a system of data collection or a set of information technologies:<\/p>\n<p><strong>The four main components of Marketing Information System (MIS) are:<\/strong><\/p>\n<ul>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Internal Records,<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Marketing Intelligence,<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Marketing Research (MR), and<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Marketing Decision Support System.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/8bU6tsscv9c?rel=0\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><br \/>\n<span style=\"line-height: 24px;\">\u00a0<\/span><\/p>\n<div class=\"apply\">\n<h3>Apply for Marketing Manager Certification Now!!<\/h3>\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Certified-Marketing-Manager\">http:\/\/www.vskills.in\/certification\/Certified-Marketing-Manager<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Certify and Increase Opportunity. Be Govt. Certified Marketing Manager A marketing information system (MIS) is intended to bring together disparate items of data into a coherent body of information. An MIS is, as will shortly be seen, more than raw data or information suitable for the purposes of decision making. An MIS also helps to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4331],"tags":[4831],"class_list":["post-28414","page","type-page","status-publish","hentry","category-marketing-manager","tag-marketing-information-systems"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Information Systems - Tutorial<\/title>\n<meta name=\"description\" content=\"Marketing Information Systems\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/marketing-information-systems\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Information Systems - 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