{"id":28400,"date":"2013-06-27T12:53:57","date_gmt":"2013-06-27T07:23:57","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=28400"},"modified":"2024-04-12T14:18:53","modified_gmt":"2024-04-12T08:48:53","slug":"the-market","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/the-market\/","title":{"rendered":"The Market"},"content":{"rendered":"<p><a class=\"vsc\" href=\"http:\/\/www.vskills.in\/certification\/Certified Marketing Manager\"><span class=\"vsc-cn\" style=\"text-align: center;\"><span style=\"color: red;\">Certify and Increase Opportunity.<\/span><br \/>\n<span style=\"color: green;\">Be <\/span><br \/>\nGovt. Certified Marketing Manager<br \/>\n<\/span><\/a><\/p>\n<p>Market\u00a0is a group of customers or potential customers.\u00a0\u00a0Companies focus on its particular market by getting practical information the company can use for sales, marketing, and product development.\u00a0\u00a0The market starts with the total population, then\u00a0<i>Potential<\/i>\u00a0markets that have an interest, then\u00a0<i>Available<\/i>\u00a0markets that have the money, then\u00a0<i>Target\u00a0<\/i>markets that are the customers the company has determined to serve (the served market), then finally the\u00a0<i>Penetrated<\/i>\u00a0markets who have already bought your products and\/or services.<\/p>\n<p>The market can then be broken up into segments and analyzed even further.\u00a0\u00a0We will review market segments later in this lesson.<\/p>\n<p><b>Types of Market Segmentation<\/b><\/p>\n<ul>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Psychographic segmentation: The emphasis in this segmentation lies in the lifestyle of the prospects. The individual\u2019s attitude, interest, value help the marketers to classify them into small groups.<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Behaviouralistic Segmentation The loyalties of the customers towards a particular brand help the marketers to classify them into smaller groups, each group comprising of individuals loyal towards a particular brand.<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Geographic Segmentation: This is the classification of market into various geographical areas. A marketer can\u2019t have similar strategies for individuals living at different places.<\/span><\/li>\n<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">Nestle promotes Nescafe all through the year in cold states of the country as compared to places which have well defined summer and winter season.<\/span><\/li>\n<\/ul>\n<div class=\"apply\">\n<h3>Apply for Marketing Manager Certification Now!!<\/h3>\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Certified-Marketing-Manager\">http:\/\/www.vskills.in\/certification\/Certified-Marketing-Manager<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Certify and Increase Opportunity. Be Govt. Certified Marketing Manager Market\u00a0is a group of customers or potential customers.\u00a0\u00a0Companies focus on its particular market by getting practical information the company can use for sales, marketing, and product development.\u00a0\u00a0The market starts with the total population, then\u00a0Potential\u00a0markets that have an interest, then\u00a0Available\u00a0markets that have the money, then\u00a0Target\u00a0markets that are&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4331],"tags":[4825],"class_list":["post-28400","page","type-page","status-publish","hentry","category-marketing-manager","tag-the-market"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Market - Tutorial<\/title>\n<meta name=\"description\" content=\"The Market\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/the-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Market - 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