{"id":24360,"date":"2013-05-15T12:12:21","date_gmt":"2013-05-15T06:42:21","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=24360"},"modified":"2024-04-12T14:17:35","modified_gmt":"2024-04-12T08:47:35","slug":"keyword-effectiveness","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/keyword-effectiveness\/","title":{"rendered":"Keyword Effectiveness"},"content":{"rendered":"<h4><strong>Keyword Effectiveness<\/strong><\/h4>\n<p>The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign.<\/p>\n<p><a ref=\"magnificPopup\" href=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/images-21.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-28894 alignright\" src=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/images-21.jpg\" alt=\"images (2)\" width=\"256\" height=\"144\" \/><\/a><\/p>\n<p>Suppose the number of searches for a keyword is 486 per month and Google displays 214,234 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 486 divided by 214,234. In this case, the KEI 0.002.<\/p>\n<p>The higher the KEI, the more popular your keywords are, and the less competition they have. That means that you might have a better chance of getting to the top.<\/p>\n<p><span style=\"line-height: 1.714285714; font-size: 1rem;\"><strong>Definition:<\/strong>\u00a0Keyword effectiveness index: A mathematical representation of the popularity of a keyword measured in number of searchers (demand), compared to its popularity measured as the number of pages in a search engines index (supply).<\/span><\/p>\n<div class=\"apply\">\n<h3>Apply for SEO Certification Now!!<\/h3>\n<p><a href=\"https:\/\/www.vskills.in\/certification\/Certified-SEO-Professional\" target=\"_blank\" rel=\"noopener\">http:\/\/www.vskills.in\/certification\/Certified-SEO-Professional<\/a><\/p>\n<h4><a href=\"https:\/\/www.vskills.in\/certification\/tutorial\/seo-professional\/\" target=\"_blank\" rel=\"noopener\"><strong>Back to Tutorial<\/strong><\/a><\/h4>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Keyword Effectiveness The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign. Suppose the number of searches for a keyword is 486 per month and Google displays 214,234 results for that keyword. Then the ratio between the popularity and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[353],"tags":[4403],"class_list":["post-24360","page","type-page","status-publish","hentry","category-seo","tag-keyword-effectiveness"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword Effectiveness - Tutorial<\/title>\n<meta name=\"description\" content=\"Keyword Effectiveness\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/keyword-effectiveness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Effectiveness - 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