{"id":24354,"date":"2013-05-15T12:11:52","date_gmt":"2013-05-15T06:41:52","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=24354"},"modified":"2024-04-12T14:17:34","modified_gmt":"2024-04-12T08:47:34","slug":"google-and-other-search-engine-working","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/","title":{"rendered":"Google and other search engine working"},"content":{"rendered":"<h4><strong>Google and other search engine working<\/strong><\/h4>\n<p><strong>How Search Engines Work<\/strong><\/p>\n<p>Many people use the term \u201csearch engine\u201d to describe a variety of directory sites that have different purposes and inner\u00a0workings. Let\u2019s review those briefly, to cover the distinctions between them. There are three major types of sites which\u00a0<em id=\"__mceDel\" style=\"line-height: 1.714285714; text-align: right; font-size: 1rem;\"><em id=\"__mceDel\"><em id=\"__mceDel\">are generically called \u201csearch engines:\u201d search engines, directories, and hybrid search engines.<\/em><\/em><\/em><\/p>\n<p><a ref=\"magnificPopup\" href=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/IC553328.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-28887 alignright\" src=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/IC553328-300x265.jpg\" alt=\"IC553328\" width=\"300\" height=\"265\" srcset=\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/IC553328-300x265.jpg 300w, https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/IC553328-624x553.jpg 624w, https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/IC553328.jpg 695w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><em id=\"__mceDel\"><span style=\"text-decoration: underline;\"><strong>Search Engines:<\/strong><\/span> True search engines crawl the web, then automatically generate their listings. If you change your web<br \/>\npages, search engine crawlers will eventually find these changes, and that can affect your listing. Page titles, body copy,<br \/>\nmeta tags (sometimes) and other elements all play a role in how each search engine evaluates the relevancy of your page<br \/>\n(and hence its ranking). There are plenty of ways that you can cater to a search engine\u2019s crawlers and change your site to<br \/>\nhelp improve its rankings.<br \/>\nA search engine has three \u201cparts:\u201d first is the crawler, or spider. The spider visits web pages, reads them, follows links<br \/>\ninto the site and transmits what it finds back to the search engine\u2019s master database, or index.<br \/>\nThe index (or catalog) contains a copy of every web page found by its spiders\/crawlers. If a crawler sends back<br \/>\nnew\/updated information on a page, it updates the page\u2019s entry in the index. The third part is the search engine software, which is the engine\u2019s user interface. The software sifts through the index in response to user searches and returns a<br \/>\nlisting of sites, based on what it finds most relevant.<br \/>\n<span style=\"text-decoration: underline;\"><strong>Directories:<\/strong><\/span> A directory (such as Yahoo!) works only by having sites submitted to it by humans. You enter a short<br \/>\ndescription of your site, or the directory\u2019s editors write reviews of sites that attract attention. That description then stays<br \/>\nthere until you resubmit your site; just changing your site will have no effect on how the site is listed.<br \/>\nFurthermore, any search on your site in a directory will bring up only those keywords you chose to identify it with when<br \/>\nyou submitted it (or the editors did when they reviewed your site). Normal \u201csearch engine\u201d tips for improving your site\u2019s<br \/>\nranking will have no effect on a directory\u2019s listing (although a well-designed site might make it a better candidate for a<br \/>\nreview).<br \/>\nNote, however, that Yahoo! is unique from all other directories in that you could be listed on Yahoo! without having submitted your URL. They make use of a robot that searches for new sites at certain Internet locations (i.e. announcement<br \/>\nsites, etc.). Despite Yahoo!&#8217;s implementation of this search robot, mostly all of their new additions still come via their<br \/>\n&#8220;Add URL&#8221; form.<br \/>\n<span style=\"text-decoration: underline;\"><strong>Hybrid Search Engines:<\/strong><\/span> Some search engines maintain a directory that \u201cworks with\u201d the information its crawlers<br \/>\nretrieve. Being included in one of these directories is as much luck as it is skill, since you can submit your site, but there\u2019s<br \/>\nno guarantee of it being included.<\/em><\/p>\n<p><strong>How Searches Work<\/strong><\/p>\n<p>Each search engine works differently. There is no standard way to determine search string relevance in a search. Some<br \/>\nengines determine relevance only by the user-visible text on the page (Lycos). Some only use keywords (Excite). Some<br \/>\nuse a combination (AltaVista\/InfoSeek). There are also intelligent agents out there that use who knows what to index<br \/>\non.<br \/>\nSeveral different factors influence how a search results page is built. These factors include:<br \/>\n\u2022 what word is being searched for<br \/>\n\u2022 whether Web pages containing the word were ever registered with the engine or spidered by the engine.<br \/>\n\u2022 whether meta keywords are used or ignored<br \/>\n\u2022 whether the contents of the Web page are processed or ignored<br \/>\n\u2022 how the particular search algorithm weighs the different aspects of a Web page in determining the relevancy of any<br \/>\nword being search on.<\/p>\n<div class=\"apply\">\n<h3>Apply for SEO Certification Now!!<\/h3>\n<p><a href=\"https:\/\/www.vskills.in\/certification\/Certified-SEO-Professional\" target=\"_blank\" rel=\"noopener\">http:\/\/www.vskills.in\/certification\/Certified-SEO-Professional<\/a><\/p>\n<h4><a href=\"https:\/\/www.vskills.in\/certification\/tutorial\/seo-professional\/\" target=\"_blank\" rel=\"noopener\"><strong>Back to Tutorial<\/strong><\/a><\/h4>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google and other search engine working How Search Engines Work Many people use the term \u201csearch engine\u201d to describe a variety of directory sites that have different purposes and inner\u00a0workings. Let\u2019s review those briefly, to cover the distinctions between them. There are three major types of sites which\u00a0are generically called \u201csearch engines:\u201d search engines, directories,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[353],"tags":[4402],"class_list":["post-24354","page","type-page","status-publish","hentry","category-seo","tag-google-and-other-search-engine-working"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google and other search engine working - Tutorial<\/title>\n<meta name=\"description\" content=\"Google and other search engine working\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google and other search engine working - Tutorial\" \/>\n<meta property=\"og:description\" content=\"Google and other search engine working\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/\" \/>\n<meta property=\"og:site_name\" content=\"Tutorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vskills.in\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-12T08:47:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/IC553328-300x265.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/\",\"name\":\"Google and other search engine working - Tutorial\",\"isPartOf\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/IC553328-300x265.jpg\",\"datePublished\":\"2013-05-15T06:41:52+00:00\",\"dateModified\":\"2024-04-12T08:47:34+00:00\",\"description\":\"Google and other search engine working\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/#primaryimage\",\"url\":\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/IC553328-300x265.jpg\",\"contentUrl\":\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/IC553328-300x265.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google and other search engine working\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"name\":\"Tutorial\",\"description\":\"Vskills - A initiative in elearning and certification\",\"publisher\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vskills.in\/certification\/tutorial\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#organization\",\"name\":\"Vskills\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg\",\"contentUrl\":\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg\",\"width\":73,\"height\":55,\"caption\":\"Vskills\"},\"image\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vskills.in\/\",\"https:\/\/x.com\/vskills_in\",\"https:\/\/www.linkedin.com\/company-beta\/1371554\/\",\"https:\/\/www.youtube.com\/channel\/UCMWnscxPwRF_PqXo9B7q_Tw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google and other search engine working - Tutorial","description":"Google and other search engine working","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/","og_locale":"en_US","og_type":"article","og_title":"Google and other search engine working - Tutorial","og_description":"Google and other search engine working","og_url":"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/","og_site_name":"Tutorial","article_publisher":"https:\/\/www.facebook.com\/vskills.in\/","article_modified_time":"2024-04-12T08:47:34+00:00","og_image":[{"url":"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/IC553328-300x265.jpg","type":"","width":"","height":""}],"twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/","url":"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/","name":"Google and other search engine working - Tutorial","isPartOf":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/#primaryimage"},"image":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/#primaryimage"},"thumbnailUrl":"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/IC553328-300x265.jpg","datePublished":"2013-05-15T06:41:52+00:00","dateModified":"2024-04-12T08:47:34+00:00","description":"Google and other search engine working","breadcrumb":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/#primaryimage","url":"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/IC553328-300x265.jpg","contentUrl":"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/IC553328-300x265.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/google-and-other-search-engine-working\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vskills.in\/certification\/tutorial\/"},{"@type":"ListItem","position":2,"name":"Google and other search engine working"}]},{"@type":"WebSite","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#website","url":"https:\/\/www.vskills.in\/certification\/tutorial\/","name":"Tutorial","description":"Vskills - A initiative in elearning and certification","publisher":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vskills.in\/certification\/tutorial\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#organization","name":"Vskills","url":"https:\/\/www.vskills.in\/certification\/tutorial\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/","url":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg","contentUrl":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg","width":73,"height":55,"caption":"Vskills"},"image":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vskills.in\/","https:\/\/x.com\/vskills_in","https:\/\/www.linkedin.com\/company-beta\/1371554\/","https:\/\/www.youtube.com\/channel\/UCMWnscxPwRF_PqXo9B7q_Tw"]}]}},"_links":{"self":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/24354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/comments?post=24354"}],"version-history":[{"count":6,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/24354\/revisions"}],"predecessor-version":[{"id":125804,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/24354\/revisions\/125804"}],"wp:attachment":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/media?parent=24354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/categories?post=24354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/tags?post=24354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}