{"id":24351,"date":"2013-05-15T12:11:39","date_gmt":"2013-05-15T06:41:39","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=24351"},"modified":"2024-04-12T14:17:34","modified_gmt":"2024-04-12T08:47:34","slug":"search-engine-basics","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/","title":{"rendered":"Search Engine Basics"},"content":{"rendered":"<h4><strong>Search Engine Basics<\/strong><\/h4>\n<h2>What is SEO?<\/h2>\n<p>There are a lot of definitions of SEO (spelled Search engine optimisation in the UK, or search engine optimization in the US) but lets face it, SEO in 2013 is about getting free traffic from Google, the most popular search engine in the world.<\/p>\n<p style=\"text-align: left;\">It\u2019s about\u00a0KEYWORDS\u00a0and\u00a0LINKS. It\u2019s about RELEVANCE\u00a0and REPUTATION. Search engine optimisation is about a web page being relevant enough for a query, and being trusted enough to rank for it. It\u2019s about ranking for popular keywords for the long term,on merit. You can play by \u2018white hat\u2019 rules laid down by Google, or you can choose to ignore those and go \u2018black hat\u2019 \u2013 a \u2018spammer\u2019.\u00a0But MOST SEO TACTICS still work, for some time, on some level, depending on who\u2019s doing them, and how it\u2019s deployed.<\/p>\n<p><a ref=\"magnificPopup\" href=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/images-15.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-28842 alignright\" src=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/images-15.jpg\" alt=\"images 1\" width=\"252\" height=\"200\" \/><\/a><\/p>\n<p>Whichever route you take, know that if Google catches you trying to \u201cmodify your rank\u201d, then they will class you a spammer, and your site will be penalised (you wont rank for important keywords). Google does not want you to try and modify your rank. They would prefer you paid PPC to do that. The problem is \u2013 traffic from SEO is valuable. REALLY valuable. And FREE, once you\u2019ve pleased Google enough.<\/p>\n<p>In 2013, you need to be aware that what works to improve your rank can also get you penalised (faster, and a lot more noticeably). In particular, Google is currently\u00a0waging war\u00a0on\u00a0unnatural links\u00a0and\u00a0manipulative\u00a0tactics if it\u00a0detects them.<\/p>\n<p>Welcome to the tightrope that is SEO.<\/p>\n<p>Lets touch on a few simple things to begin with:<\/p>\n<p>To begin with\u2026.<\/p>\n<ul>\n<li>If you are just starting out in seo, don\u2019t think you can fool Google about\u00a0everything\u00a0all the time.\u00a0Google has probably seen your tactics before. So, it\u2019s best to keep it simple. GET RELEVANT. GET REPUTABLE. If you are just starting out \u2013 you may as well learn how to do it within\u00a0Google\u2019s Webmaster\u00a0Guidelines\u00a0first.<\/li>\n<li>Don\u2019t expect stellar results without a lot of work, and don\u2019t expect them too fast. Expecting too much too fast might get you in trouble.<\/li>\n<li>You don\u2019t pay anything to\u00a0get into Google, Yahoo or Bing\u00a0natural, or free listings (SERPS). It\u2019s common for the major search engines to find your website pretty easily by themselves within a few days. This is made so much easier if your website actually \u2018pings\u2019 search engines when you update content (via XML sitemaps for instance).<\/li>\n<li>To stay in Google and other search engines, you you really should consider and largely abide by search engine rules and\u00a0guidelines for inclusion. With experience, and a lot of observation, you can learn which rules can be bent, and which tactics are short term and perhaps, should be avoided.<\/li>\n<li>Google ranks websites by the number and quality of incoming links to a site from other websites (amongst hundreds of other metrics). Generally speaking, a link from a page to another page is viewed in Google \u201ceyes\u201d as a vote for that page the link points to. The more votes a page gets, the more trusted a page can become, and the higher Google will rank it \u2013 in theory. Rankings are HUGELY affected by how much Google ultimately trusts the DOMAIN the page is on.<\/li>\n<li>I\u2019ve always thought if you are serious about ranking \u2013 do so with ORIGINAL COPY. It\u2019s clear \u2013 search engines reward good content it hasn\u2019t found before. It indexes it blisteringly fast, for a start. So \u2013 make sure each of your pages has content you have written\u00a0specifically\u00a0for that page \u2013 and you won\u2019t need to jump through hoops to get it ranking.<\/li>\n<li>If you have original quality content on a site, you also have a chance of generating inbound quality links (IBL). If your content is found on other websites, you will find it hard to get links, and it probably will not rank very well as Google favours diversity in it\u2019s results. If you have\u00a0decent original content\u00a0on your site, you can let authority websites, those with\u00a0online business authority, know about it, and they might link to you \u2013 this is called a\u00a0quality backlink.<\/li>\n<li>Search engines need to understand a link is a link. Links can be designed to be ignored by search engines (the\u00a0attribute\u00a0nofollow\u00a0effectively cancels out a link, for instance)<\/li>\n<li>Search engines can also find your site by other web sites linking to it. You can also\u00a0submit your site to search engines\u00a0direct, but I haven\u2019t submitted my site to a search engine in the last 10 years \u2013 you probably don\u2019t need to do that.<\/li>\n<li>Google spiders a link to your home page, finds your site, and crawls and indexes the home page of your site, and will come back to spider the rest of your website if all your pages are linked together (in almost any way).<\/li>\n<li>Many think Google will not allow new websites to rank well for competitive terms until the web address \u201cages\u201d and acquires \u201ctrust\u201d in Google \u2013 I think this depends on the quality of the incoming links. Sometimes your site will rank high for a while then disappear for months. This is called the \u201choneymoon period\u201d.<\/li>\n<li>Google WILL classify your site when it crawls and indexes your site \u2013 and this\u00a0classification\u00a0can have a DRASTIC affect on your rankings \u2013 it\u2019s important for Google to work out WHAT YOUR ULTIMATE INTENT IS \u2013 do you want to classified as an affiliate site made \u2018just for Google\u2019, a domain holding page, or a small business website with a real purpose? Ensure you don\u2019t confuse Google by being explicit with all the signals you can \u2013 to show on your website you are a real business, and your INTENT is genuine. NOTE \u2013\u00a0If a page exists only to make\u00a0money\u00a0from\u00a0Google\u2019s free traffic\u00a0\u2013 Google calls this spam.<\/li>\n<li>To rank for specific keyword searches, you generally need to have the words on your page (not necessarily altogether, but it helps) \u2013 ultimately it is all\u00a0dependent\u00a0on the competition for the term you are targeting) or in links pointing to your page\/site.<\/li>\n<li>As a result of other quality sites linking to your site, the site now has a certain amount of Pagerank that is shared with all the internal pages that make up your website that will in future help determine where this page ranks.<\/li>\n<li>Yes, you need to build links to your site to\u00a0acquire \u00a0more Google Juice. Google is a links based search engine \u2013 it does not quite understand \u2018good\u2019 content \u2013 but it does understand \u2018popular\u2019 content.<\/li>\n<li>When you have Google Juice or\u00a0Heat, try and spread it throughout your site by ensuring all your pages are linked\u00a0together<\/li>\n<li>I think your external links to to other sites should probably be on your single pages, the pages receiving all your Google Juice once it\u2019s been \u201csoaked up\u201d by the higher pages in your site (the home page, your category pages).It\u2019s not JUST a numbers game, though. One link from a \u201ctrusted authority\u201d site in Google could be all you need. Of course, the more \u201ctrusted\u201d links you build, the more trust Google will have in your site. it\u2019s pretty clear that you need MULTIPLE trusted links from MULTIPLE trusted websites to get the most from Google.<\/li>\n<li>Try and get links within page text pointing to your site with keywords in it \u2013 not, for instance, in blogrolls or sitewide links. Try to ensure the links are not obviously \u201cmachine generated\u201d ie site-wide links on forums or directories. Get links from pages, that in turn, have a lot of links to them.<\/li>\n<li>Internally, consider linking to your other pages by\u00a0linking to them within text\u00a0\u2013 I usually only do this when it is relevant \u2013 and recently, I\u2019ll link to relevant pages when the keyword is in the title elements of both pages. I don\u2019t really go in for auto-generating links at all. Google has penalised sites for using\u00a0particular\u00a0auto link plugins, for instance.<\/li>\n<li>Linking to a page with actual key-phrases in the link help a great deal in all search engines when you want to feature for specific key-terms. ie \u201cseo scotland\u201d as opposed to\u00a0http:\/\/www.hobo-web.co.uk\u00a0or \u201cclick here\u201c.<\/li>\n<li>I think the anchor text links in internal navigation is still valuable \u2013 but keep it natural. Google needs links to find your pages. Don\u2019t underestimate the value of a\u00a0clever internal link keyword-rich architecture\u00a0and be sure to understand for instance\u00a0how many words Google counts in a link, but don\u2019t overdo it.<\/li>\n<li>Search engines like Google \u2018spider\u2019 or \u2018crawl\u2019 your entire site by following all the links on your site to new pages, much as a human would click on the links of your pages. Google will crawl and index your pages, and within a few days normally, begin to return your pages in search results (SERPS)<\/li>\n<li>After a while, Google will know about your pages, and keep the ones it deems \u2018useful\u2019 \u2013 pages with original content, or pages with a lot of links to them . Ideally you will have unique pages, with\u00a0unique page titles\u00a0and\u00a0unique page descriptions\u00a0if you deem to use the latter \u2013 most search engines don\u2019t use the meta description when actually ranking your page for specific keyword searches if not relevant \u2013 \u00a0I don\u2019t worry about\u00a0meta keywords\u00a0these days.<\/li>\n<li>Google chews over your site, analysing text content and links<\/li>\n<li>If you have a lot of duplicate crap found on other websites Google knows about, Google will ignore your page. If your site has spammy signals. Google will penalise it.<\/li>\n<li>You don\u2019t need to\u00a0keyword stuff your text\u00a0and look dyslexic to beat the competition. Generally it\u2019s good to have keywords in links,\u00a0page titles\u00a0and text content. There is\u00a0no ideal amount of text\u00a0\u2013 no magic\u00a0keyword density. Keyword stuffing is a tricky business.<\/li>\n<li>I prefer to make sure I have as many UNIQUE relevant words on the page.<\/li>\n<li>If you link out to irrelevant sites, Google may ignore the page, too \u2013 but again, it depends on the site in question. Who you link to, or HOW you link to, REALLY DOES MATTER \u2013 I expect Google to use your linking practices as a potential means by which to classify your site. Affiliate sites for example don\u2019t do well in Google these days without some good quality backlinks.<\/li>\n<li>Many SEOs think who you actually link out to (and who links to you) helps determine a topical community of sites in any field, or a hub of authority. Quite simply, you want to be in that hub, at the centre if possible (however unlikely), but at least in it. I like to think of this one as a good thing to remember in the future as search engines get even better at determining topical relevancy of pages, but I have never really seen any\u00a0granular\u00a0ranking\u00a0benefit\u00a0(for the page in question) from linking out.<\/li>\n<li>Original content is king and will attract a \u201cnatural link growth\u201d \u2013 in Google\u2019s opinion. Too many incoming links too fast might devalue your site, but again. I\u00a0usually\u00a0err on the safe side \u2013 I go for massive diversity in my links \u2013 to make them look more natural. Actually, I go for natural links in 2013 full stop.\u00a0Google can devalue whole sites, individual pages, template generated links and individual links if Google deems them \u201cunnecessary\u201d.<\/li>\n<li>Google knows who links to you, the \u201cquality\u201d of those links, and who you link to.<\/li>\n<li>Google decides which pages on your site are important or most relevant. You can help Google by linking to your important pages.<\/li>\n<li>It is of paramount importance you spread all that Google juice to your sales keyword \/ phrase rich sales pages, and as much remains to the rest of the site pages, so Google does not\u201ddemote\u201d starved pages into it\u2019s reserves, or \u201csupplementals\u201d.<\/li>\n<li>Consider linking to important pages on your site from your home page, and via the template navigation on the site.<\/li>\n<li>Focus on\u00a0RELEVANCE\u00a0first. Then get REPUTABLE.\u00a0The key to ranking in Google is actually pretty simple.<\/li>\n<li>Every few months Google changes it\u2019s algorithm to punish sloppy optimisation or industrial manipulation. Google Panda and Google Penguin are two such updates, but the important thing is to understand Google changes it\u2019s algorithms to control it\u2019s listings pages. The art of SEO is to rank without tripping these algorithms \u2013 and that is tricky!<\/li>\n<\/ul>\n<h2>Keyword Research<\/h2>\n<p><a ref=\"magnificPopup\" href=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/images-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-28843 alignright\" src=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/images-2.jpg\" alt=\"images 2\" width=\"244\" height=\"206\" \/><\/a><\/p>\n<p>The first step in any seo campaign is to do some keyword research. There are many tools on the web to help with basic keyword research (including the free\u00a0Google Keyword Research Tool\u00a0and\u00a0SEMRUSH). You can use these tools to quickly identify opportunities to get more traffic:<\/p>\n<h2>Page Title Tag<\/h2>\n<p><strong>\u00a0 \u00a0 \u00a0 &lt;title&gt;What Is The Best Title Tag For Google?&lt;\/title&gt;<\/strong><\/p>\n<p>The page title tag (or HTML Title Element) is arguably the most important\u00a0on page seo\u00a0factor. Keywords in page titles can HELP your pages rank higher in Google results pages (SERPS). The page title is also often used by Google as the\u00a0title of a search snippet\u00a0link in search\u00a0engine\u00a0results pages.<\/p>\n<p>For me, a perfect title tag in Google is dependant on a number of factors;<\/p>\n<ol>\n<li>The page title is highly\u00a0relevant\u00a0to the page it refers to, it will probably be displayed in a web browsers window\u00a0title bar, and the clickable search snippet link in Google, Bing &amp; other search engines.\u00a0The title is the \u201ccrown\u201d of a keyword targeted article with important keyword featuring AT LEAST ONCE, as all search enignes place a lot of weight in what words are contained within this html element.<\/li>\n<li>Google displays as many characters as it can fit into \u00a0\u201da block element that\u2019s\u00a0512px\u00a0wide and doesn\u2019t exceed 1 line of text\u201d. So \u2013\u00a0THERE IS NO AMOUNT OF CHARACTERS any seo can lay down as exact best practice\u00a0to\u00a0GUARANTEE\u00a0your title will display, in full in Google, at least.\u00a0Ultimately \u2013 only the characters and words you use will determine if your entire page title will be seen in a Google search snippet. Google used to count\u00a070 characters in a title\u00a0\u2013 but not in 2012.\u00a0If you want to ENSURE your full title tag shows in Google SERPS, stick to about 65 characters. I have seen \u2018up-to\u2019 69 characters in 2012 \u2013 but as I said \u2013 it depends on the characters you use.<\/li>\n<li>Google will INDEX perhaps 1000s of characters in a title\u2026 but no-one knows exactly how many characters or words Google will actually count AS a TITLE when determining relevance for ranking purposes. It is a very hard thing to try to isolate accurately.\u00a0I have had ranking success with longer titles\u00a0\u2013\u00a0much longer titles\u00a0\u2013 Google certainly reads ALL the words in your page title (unless you are spamming it silly, of course).<\/li>\n<li>You can probably\u00a0fit up to 12 words\u00a0that will be counted as part of a page title, and consider using your\u00a0important keywords in the first 8 words.<\/li>\n<li>Some page titles do better with a call to action \u2013 one which reflects exactly a searcher\u2019s\u00a0<em>intent<\/em>\u00a0(e.g. to\u00a0learn\u00a0something, or\u00a0buy\u00a0something, or\u00a0hire\u00a0something. Remember this is your\u00a0<em>hook<\/em>\u00a0in search engines, if Google chooses to use your page title in its search snippet, and there is now a lot of\u00a0competing\u00a0pages out there!<\/li>\n<li>When optimising a title, you are looking to rank for as many terms as possible,\u00a0without\u00a0keyword stuffing your title. Often, the best bet is to optimise for a particular phrase (or phrases) \u2013 and take a more long-tail approach. Yes \u2013 that does mean more pages on your site \u2013 that\u2019s the reality in 2012. Content. Content. Content.<\/li>\n<li>The perfect title tag on a page is\u00a0<em>unique<\/em>\u00a0to other pages on the site. In light of Google Panda, an algorithm that looks for a \u2018quality\u2019 in sites, you REALLY need to make your page titles UNIQUE, and minimise any duplication, especially on larger sites.<\/li>\n<li>I like to make sure my\u00a0keywords feature as early as possible in a title tag\u00a0but the important thing is to have important keywords and key phrases in your page title tag SOMEWHERE.<\/li>\n<li>For me, when SEO is more important than branding, the company name goes at the end of the tag, and I use a variety of dividers to\u00a0separate\u00a0as no one way performs best. If you have a recognisable brand \u2013 then there is an\u00a0argument\u00a0for putting this at the front of titles.<\/li>\n<li>I like to think I write titles for search engines AND humans.<\/li>\n<li>Know that Google tweaks everything regularly \u2013 why not what the perfect title keys off? So MIX it up\u2026<\/li>\n<li>Don\u2019t obsess! Natural is probably better, and will only get\u00a0<em>better<\/em>\u00a0as engines evolve. As I said \u2013 these days \u2013 I optimise for\u00a0key-phrases, rather than just keywords.<\/li>\n<li>Generally speaking, the more domain trust\/authority your SITE has in Google, the easier it is for a new page to rank for something. So bear that in mind. THere is only so much you can do with your page titles \u2013 your websites rankings in Google are a LOT more to do with OFFSITE factors than ONSITE ones.<\/li>\n<li>Also bear in mind, in 2012, the html title element you choose for your page, may not be what Google chooses to include in your SERP snippet. The search snippet title and description is very much\u00a0<em>QUERY dependant<\/em>\u00a0these days. Google often chooses what it\u00a0<em>thinks<\/em>\u00a0is the most relevant title for your search snippet, and it can\u00a0use information from your page, or in links to that page,\u00a0to create a very\u00a0different\u00a0SERP snippet title.<\/li>\n<li>Click through rate is something that is likely measured by Google when ranking pages (Bing say they use it too, and they now power Yahoo), so it is really worth considering whether you are best optimising your page titles for click-through rate or optimising for more search engine rankings.<\/li>\n<li>Google has been recorded recently discussing an \u2018over-optimisation\u2019 penalty. I would imagine\u00a0keyword stuffing\u00a0your page titles could be one area they look at.<\/li>\n<li>Remember\u2026.think \u2018<em>keyword phrase<\/em>\u2018 rather than \u2018<em>keyword<\/em>\u2018, \u2018<em>keyword<\/em>\u2018 ,\u2019<em>keyword<\/em>\u2018\u2026<\/li>\n<\/ol>\n<h2>Meta Keywords<\/h2>\n<p><strong>&lt;meta name=&#8221;Keywords&#8221; content=&#8221;seo, search engine optimisation, optimization&#8221;&gt;<\/strong><\/p>\n<p>A bastian of crap and unethical search engine optimisation\u00a0companies \u2013 the meta-keywords tag. How many crap seo companies mention cleaning and optimising this tag in their presentations? Companies that waste time on these waste clients money.<\/p>\n<p><a ref=\"magnificPopup\" href=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/images-6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-28846 alignright\" src=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/images-6.jpg\" alt=\"images 6\" width=\"198\" height=\"125\" \/><\/a><\/p>\n<p>I have one piece of advice with the meta keyword tag, which like the\u00a0title tag, goes in the head section of your web page,\u00a0forget about them.<\/p>\n<p>If you are relying on meta-keyword optimisation to rank for terms, your dead in the water. From what I see,\u00a0Google + Bing ignores meta keywords\u00a0&#8211; or at least places no weight in them to rank pages. Yahoo may read them, but really, a seo has more important things to worry about than this nonsense.<\/p>\n<h2>Meta Description<\/h2>\n<p>Like\u00a0the\u00a0title element\u00a0and\u00a0unlike\u00a0the\u00a0meta keywords tag, this one is important, both from a human and search engine perspective.<\/p>\n<p><strong>&lt;meta name=&#8221;Description&#8221; content=&#8221;Get your site on the first page of Google,<\/strong><br \/>\n<strong>Yahoo and Bing too, using simple seo. Call us on 0845 094 0839. A company based in Scotland.&#8221; \/&gt;<\/strong><\/p>\n<p>Forget whether or not to put your keyword in it, make it relevant to a searcher and write it for humans, not search engines. If you want to have this 20 word snippet which accurately describes the page you have optimised for one or two keyword phrases when people use Google to search, make sure the keyword is in there.<\/p>\n<p>I must say, I normally do include the keyword in the description as this usually gets it in your serp snippet, but I think it would be a fair guess to think more trusted sites would benefit more from any boost a keyword in the meta description tag might have, than an untrusted site would.<\/p>\n<p>Google looks at the description but there is debate whether it actually uses the description tag to rank sites. I think they might at some level, but again, a very weak signal. I certainly don\u2019t know of an example that clearly shows a meta description helping a page rank.<\/p>\n<div class=\"apply\">\n<h3>Apply for SEO Certification Now!!<\/h3>\n<p><a href=\"https:\/\/www.vskills.in\/certification\/Certified-SEO-Professional\" target=\"_blank\" rel=\"noopener\">http:\/\/www.vskills.in\/certification\/Certified-SEO-Professional<\/a><\/p>\n<h4><a href=\"https:\/\/www.vskills.in\/certification\/tutorial\/seo-professional\/\" target=\"_blank\" rel=\"noopener\"><strong>Back to Tutorial<\/strong><\/a><\/h4>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Basics What is SEO? There are a lot of definitions of SEO (spelled Search engine optimisation in the UK, or search engine optimization in the US) but lets face it, SEO in 2013 is about getting free traffic from Google, the most popular search engine in the world. It\u2019s about\u00a0KEYWORDS\u00a0and\u00a0LINKS. It\u2019s about RELEVANCE\u00a0and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[353],"tags":[4394],"class_list":["post-24351","page","type-page","status-publish","hentry","category-seo","tag-search-engine-basics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Engine Basics - Tutorial<\/title>\n<meta name=\"description\" content=\"Search Engine Basics\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Basics - Tutorial\" \/>\n<meta property=\"og:description\" content=\"Search Engine Basics\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/\" \/>\n<meta property=\"og:site_name\" content=\"Tutorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vskills.in\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-12T08:47:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/images-15.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/\",\"name\":\"Search Engine Basics - Tutorial\",\"isPartOf\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/images-15.jpg\",\"datePublished\":\"2013-05-15T06:41:39+00:00\",\"dateModified\":\"2024-04-12T08:47:34+00:00\",\"description\":\"Search Engine Basics\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/#primaryimage\",\"url\":\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/images-15.jpg\",\"contentUrl\":\"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/images-15.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Search Engine Basics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"name\":\"Tutorial\",\"description\":\"Vskills - A initiative in elearning and certification\",\"publisher\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vskills.in\/certification\/tutorial\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#organization\",\"name\":\"Vskills\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg\",\"contentUrl\":\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg\",\"width\":73,\"height\":55,\"caption\":\"Vskills\"},\"image\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vskills.in\/\",\"https:\/\/x.com\/vskills_in\",\"https:\/\/www.linkedin.com\/company-beta\/1371554\/\",\"https:\/\/www.youtube.com\/channel\/UCMWnscxPwRF_PqXo9B7q_Tw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search Engine Basics - Tutorial","description":"Search Engine Basics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/","og_locale":"en_US","og_type":"article","og_title":"Search Engine Basics - Tutorial","og_description":"Search Engine Basics","og_url":"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/","og_site_name":"Tutorial","article_publisher":"https:\/\/www.facebook.com\/vskills.in\/","article_modified_time":"2024-04-12T08:47:34+00:00","og_image":[{"url":"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/images-15.jpg","type":"","width":"","height":""}],"twitter_misc":{"Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/","url":"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/","name":"Search Engine Basics - Tutorial","isPartOf":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/#primaryimage"},"image":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/#primaryimage"},"thumbnailUrl":"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/images-15.jpg","datePublished":"2013-05-15T06:41:39+00:00","dateModified":"2024-04-12T08:47:34+00:00","description":"Search Engine Basics","breadcrumb":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/#primaryimage","url":"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/images-15.jpg","contentUrl":"http:\/\/vskills.in\/certification\/tutorial\/wp-content\/uploads\/2013\/05\/images-15.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/search-engine-basics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vskills.in\/certification\/tutorial\/"},{"@type":"ListItem","position":2,"name":"Search Engine Basics"}]},{"@type":"WebSite","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#website","url":"https:\/\/www.vskills.in\/certification\/tutorial\/","name":"Tutorial","description":"Vskills - A initiative in elearning and certification","publisher":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vskills.in\/certification\/tutorial\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#organization","name":"Vskills","url":"https:\/\/www.vskills.in\/certification\/tutorial\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/","url":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg","contentUrl":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg","width":73,"height":55,"caption":"Vskills"},"image":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vskills.in\/","https:\/\/x.com\/vskills_in","https:\/\/www.linkedin.com\/company-beta\/1371554\/","https:\/\/www.youtube.com\/channel\/UCMWnscxPwRF_PqXo9B7q_Tw"]}]}},"_links":{"self":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/24351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/comments?post=24351"}],"version-history":[{"count":6,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/24351\/revisions"}],"predecessor-version":[{"id":125800,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/24351\/revisions\/125800"}],"wp:attachment":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/media?parent=24351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/categories?post=24351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/tags?post=24351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}