{"id":19792,"date":"2013-05-09T16:34:05","date_gmt":"2013-05-09T11:04:05","guid":{"rendered":"http:\/\/vskills.in\/certification\/tutorial\/?p=19792"},"modified":"2024-04-12T14:15:51","modified_gmt":"2024-04-12T08:45:51","slug":"understanding-public-relations-as-a-discipline","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/understanding-public-relations-as-a-discipline\/","title":{"rendered":"Understanding Public Relations as a discipline"},"content":{"rendered":"<p>\u00a0<\/p>\n<h3>Public Relations Definitions<\/h3>\n<p>Here are thirty-one\u00a0<strong>definitions of public relations<\/strong>\u00a0from experienced PR practioners. The list starts with the Public Relations Society of America (<strong>PRSA.<\/strong>) As the professional public relations organization, PRSA\u2019s definition was a starting point for several of the respondents. Following PRSA\u2019s explanation of public relations, the PR definitions have been organized in alphabetical order by source.<\/p>\n<p>In order to represent the client in the best manner possible, public relations (PR) has to cover a wide range of areas. All communication with the target audience and media can be carried out by a single PR specialist but the profession is getting increasingly specialised. According to the areas covered, we know the following PR disciplines:<\/p>\n<ul>\n<li>Financial PR.\u00a0Like its name suggests, it is focused on financial matters including investments, disclosure agreements, takeovers, adherence to government regulations, etc.. Due to the complexity of the financial matters, financial PR often includes a staff of lawyers who present the client\u2019s financial matters in a way that creates and maintains a positive perception of the client in the public. Rather than with the general public, the financial PR is usually specialised in communication with the media, stockholders, businesses and the investor community.<\/li>\n<li>Consumer PR.\u00a0This PR discipline is specialised in presentation of products or service with an aim to attract publicity and make them attractive to the target consumer audience. Although consumer PR in a way helps promote particular products\/services and subsequently increase the sales, it has little in common with marketing.<\/li>\n<li>Crisis communication.\u00a0PR services are especially sought after in crisis situations in which PR specialists are often the best \u201clawyers\u201d. The goal of crisis PR specialists is to get the situation under control in a way that causes minimal damage to the client in terms of public image and reputation. In order to prevent the client from losing good reputation, crisis PR requires excellent communication skills in order to tell the other side of the story and change the public opinion. Crisis communication PR methods may also include spin which, in contrary to the common perception, does not always include deceit or manipulation of the public opinion.<\/li>\n<li>Government PR.\u00a0It refers to a discipline of PR which is specialised in engaging with the government bodies with an aim to influence policy making. The methods and tools used also include lobbying but the latter is not enough to win the support of the politicians for a particular position. Government relations should not be confused with government communication which refers to communication between the government and the public.<\/li>\n<li>Internal PR.\u00a0This PR discipline is focused on communication within the company or organisation. Most organisations that utilise internal PR usually have their own PR departments which make sure that relevant information is communicated to the employees on time.<\/li>\n<\/ul>\n<div class=\"apply\">\n<h3>Apply for PRO Certification Now!!<\/h3>\n<p><a href=\"http:\/\/www.vskills.in\/certification\/Certified-Public-Relations-Officer\">http:\/\/www.vskills.in\/certification\/Certified-Public-Relations-Officer<\/a><\/p>\n<h5>Go To Tutorial- <a href=\"https:\/\/www.vskills.in\/certification\/tutorial\/certified-public-relations-officer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Certified Public Relations Officer Tutorial\u00a0<\/strong><\/a><\/h5>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Public Relations Definitions Here are thirty-one\u00a0definitions of public relations\u00a0from experienced PR practioners. The list starts with the Public Relations Society of America (PRSA.) As the professional public relations organization, PRSA\u2019s definition was a starting point for several of the respondents. Following PRSA\u2019s explanation of public relations, the PR definitions have been organized in alphabetical&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[96],"tags":[98,4633,4632],"class_list":["post-19792","page","type-page","status-publish","hentry","category-public-relations-officer","tag-public-relations","tag-public-relations-discipline","tag-understanding-public-relations-as-a-discipline"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding Public Relations as a discipline - Tutorial<\/title>\n<meta name=\"description\" content=\"Understanding Public Relations as a discipline\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/understanding-public-relations-as-a-discipline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Public Relations as a discipline - 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