{"id":129765,"date":"2023-05-09T18:30:49","date_gmt":"2023-05-09T13:00:49","guid":{"rendered":"https:\/\/www.vskills.in\/certification\/tutorial\/?page_id=129765"},"modified":"2024-04-12T14:24:54","modified_gmt":"2024-04-12T08:54:54","slug":"hospitality-sales-and-marketing-glossary","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/hospitality-sales-and-marketing-glossary\/","title":{"rendered":"Hospitality Sales and Marketing Glossary"},"content":{"rendered":"\n<p>Important definitions and terminologies used in Hospitality Sales and Marketing<\/p>\n\n\n<div id=\"glossary\">\n<div id=\"letter-links\" style=\"font-size: 30px;letter-spacing:20px;\"><a href=\"#A\">A<\/a><a href=\"#B\">B<\/a><a href=\"#C\">C<\/a><a href=\"#D\">D<\/a><a href=\"#E\">E<\/a><a href=\"#F\">F<\/a><a href=\"#G\">G<\/a><a href=\"#H\">H<\/a><a href=\"#I\">I<\/a><a href=\"#J\">J<\/a><a href=\"#K\">K<\/a><a href=\"#L\">L<\/a><a href=\"#M\">M<\/a><a href=\"#N\">N<\/a><a href=\"#O\">O<\/a><a href=\"#P\">P<\/a><a href=\"#Q\">Q<\/a><a href=\"#R\">R<\/a><a href=\"#S\">S<\/a><a href=\"#T\">T<\/a><a href=\"#U\">U<\/a><a href=\"#V\">V<\/a><a href=\"#W\">W<\/a><a href=\"#X\">X<\/a><\/div>\n<h2 id=\"A\">A<\/h2>\n<ul>\n<li>A\/B testing in Hospitality Sales and Marketing<\/li>\n<li>Abandonment in Hospitality Sales and Marketing<\/li>\n<li>Acquisition in Hospitality Sales and Marketing<\/li>\n<li>Ad retargeting in Hospitality Sales and Marketing<\/li>\n<li>Advertising in Hospitality Sales and Marketing<\/li>\n<li>Affiliate marketing in Hospitality Sales and Marketing<\/li>\n<li>Affiliate networks in Hospitality Sales and Marketing<\/li>\n<li>Alt-tags in Hospitality Sales and Marketing<\/li>\n<li>Application Programming Interface (API) in Hospitality Sales and Marketing<\/li>\n<li>Application Service Provider (ASP) in Hospitality Sales and Marketing<\/li>\n<li>Attention, Interest, Desire, Action (AIDA) in Hospitality Sales and Marketing<\/li>\n<li>Attitudinal Data\/Metrics in Hospitality Sales and Marketing<\/li>\n<li>Augmented reality (AR) in Hospitality Sales and Marketing<\/li>\n<li>Average Daily Rate (ADR) in Hospitality Sales and Marketing<\/li>\n<li>Average Length of Stay (ALOS) in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"B\">B<\/h2>\n<ul>\n<li>Behavioral Data\/Metrics in Hospitality Sales and Marketing<\/li>\n<li>Behavioral targeting in Hospitality Sales and Marketing<\/li>\n<li>Benefit in Hospitality Sales and Marketing<\/li>\n<li>Best Rate Guarantee in Hospitality Sales and Marketing<\/li>\n<li>BillBoard Effect in Hospitality Sales and Marketing<\/li>\n<li>Black Hat Optimization in Hospitality Sales and Marketing<\/li>\n<li>Blogging in Hospitality Sales and Marketing<\/li>\n<li>Blogs in Hospitality Sales and Marketing<\/li>\n<li>Booking Engine in Hospitality Sales and Marketing<\/li>\n<li>Boston Hospitality Review (BHR) in Hospitality Sales and Marketing<\/li>\n<li>Brand Agnostic in Hospitality Sales and Marketing<\/li>\n<li>Brand Flag in Hospitality Sales and Marketing<\/li>\n<li>Brand Management in Hospitality Sales and Marketing<\/li>\n<li>Brand Promise in Hospitality Sales and Marketing<\/li>\n<li>Brand Volume in Hospitality Sales and Marketing<\/li>\n<li>Brand-based Search Word in Hospitality Sales and Marketing<\/li>\n<li>Branding in Hospitality Sales and Marketing<\/li>\n<li>Business to Business (B2B) in Hospitality Sales and Marketing<\/li>\n<li>Business to Consumer (B2C) in Hospitality Sales and Marketing<\/li>\n<li>Business-to-business (B2B) in Hospitality Sales and Marketing<\/li>\n<li>Business-to-consumer (B2C) in Hospitality Sales and Marketing<\/li>\n<li>Buying Signal in Hospitality Sales and Marketing<\/li>\n<li>Buzz Marketing in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"C\">C<\/h2>\n<ul>\n<li>Caching in Hospitality Sales and Marketing<\/li>\n<li>Call-to-action (CTA) in Hospitality Sales and Marketing<\/li>\n<li>Central Reservation System (CRS) in Hospitality Sales and Marketing<\/li>\n<li>Channel management in Hospitality Sales and Marketing<\/li>\n<li>Chatbots in Hospitality Sales and Marketing<\/li>\n<li>Click Path in Hospitality Sales and Marketing<\/li>\n<li>Click-Through Rate in Hospitality Sales and Marketing<\/li>\n<li>Clicks in Hospitality Sales and Marketing<\/li>\n<li>Clickstream Data in Hospitality Sales and Marketing<\/li>\n<li>Cloaking in Hospitality Sales and Marketing<\/li>\n<li>Close\/Closing in Hospitality Sales and Marketing<\/li>\n<li>Closed Question in Hospitality Sales and Marketing<\/li>\n<li>Closing Ratio in Hospitality Sales and Marketing<\/li>\n<li>Cold Calling in Hospitality Sales and Marketing<\/li>\n<li>Competitive analysis in Hospitality Sales and Marketing<\/li>\n<li>Competitive intelligence in Hospitality Sales and Marketing<\/li>\n<li>Competitive Set in Hospitality Sales and Marketing<\/li>\n<li>Concession in Hospitality Sales and Marketing<\/li>\n<li>Consolidation in Hospitality Sales and Marketing<\/li>\n<li>Consumer behavior in Hospitality Sales and Marketing<\/li>\n<li>Consumer Decision Journey in Hospitality Sales and Marketing<\/li>\n<li>Consumer Decision Rules in Hospitality Sales and Marketing<\/li>\n<li>Content marketing in Hospitality Sales and Marketing<\/li>\n<li>Content Syndication in Hospitality Sales and Marketing<\/li>\n<li>Contextual Targeting in Hospitality Sales and Marketing<\/li>\n<li>Convention &amp; Visitors Bureau (CVB) in Hospitality Sales and Marketing<\/li>\n<li>Conversion funnel in Hospitality Sales and Marketing<\/li>\n<li>Conversion in Hospitality Sales and Marketing<\/li>\n<li>Conversion rate in Hospitality Sales and Marketing<\/li>\n<li>Cookies in Hospitality Sales and Marketing<\/li>\n<li>Corporate Social Responsibility (CSR) in Hospitality Sales and Marketing<\/li>\n<li>Cost Per Acquisition (CPA) in Hospitality Sales and Marketing<\/li>\n<li>Cost Per Click\/Pay Per Click (CPC\/PPC) in Hospitality Sales and Marketing<\/li>\n<li>Cost Per Conversion (CPC) in Hospitality Sales and Marketing<\/li>\n<li>Cost Per Order (CPO) in Hospitality Sales and Marketing<\/li>\n<li>Cost Per Thousand (CPM) in Hospitality Sales and Marketing<\/li>\n<li>Cost-per-acquisition (CPA) in Hospitality Sales and Marketing<\/li>\n<li>Cross-selling in Hospitality Sales and Marketing<\/li>\n<li>Crowd Culture in Hospitality Sales and Marketing<\/li>\n<li>Customer Acquisition Cost (CAC) in Hospitality Sales and Marketing<\/li>\n<li>Customer acquisition in Hospitality Sales and Marketing<\/li>\n<li>Customer engagement in Hospitality Sales and Marketing<\/li>\n<li>Customer lifetime value (CLV) in Hospitality Sales and Marketing<\/li>\n<li>Customer personas in Hospitality Sales and Marketing<\/li>\n<li>Customer relationship management (CRM) in Hospitality Sales and Marketing<\/li>\n<li>Customer retention in Hospitality Sales and Marketing<\/li>\n<li>Customization in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"D\">D<\/h2>\n<ul>\n<li>Data analytics in Hospitality Sales and Marketing<\/li>\n<li>Database marketing in Hospitality Sales and Marketing<\/li>\n<li>Digital marketing in Hospitality Sales and Marketing<\/li>\n<li>Direct marketing in Hospitality Sales and Marketing<\/li>\n<li>Direct Memory Access (DMA) in Hospitality Sales and Marketing<\/li>\n<li>Display advertising in Hospitality Sales and Marketing<\/li>\n<li>Disruptors in Hospitality Sales and Marketing<\/li>\n<li>Distribution in Hospitality Sales and Marketing<\/li>\n<li>Distribution\/Sales Distribution in Hospitality Sales and Marketing<\/li>\n<li>Dynamic Cross-Selling in Hospitality Sales and Marketing<\/li>\n<li>Dynamic Packaging in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"E\">E<\/h2>\n<ul>\n<li>E-commerce in Hospitality Sales and Marketing<\/li>\n<li>Earned Media in Hospitality Sales and Marketing<\/li>\n<li>Email automation in Hospitality Sales and Marketing<\/li>\n<li>Email marketing in Hospitality Sales and Marketing<\/li>\n<li>Email segmentation in Hospitality Sales and Marketing<\/li>\n<li>Email Service provider (ESP) in Hospitality Sales and Marketing<\/li>\n<li>Engagement in Hospitality Sales and Marketing<\/li>\n<li>Event marketing in Hospitality Sales and Marketing<\/li>\n<li>Extranet in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"F\">F<\/h2>\n<ul>\n<li>Feature in Hospitality Sales and Marketing<\/li>\n<li>Folksonomy in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"G\">G<\/h2>\n<ul>\n<li>Gamification in Hospitality Sales and Marketing<\/li>\n<li>Gatekeeper in Hospitality Sales and Marketing<\/li>\n<li>Generic Search Word in Hospitality Sales and Marketing<\/li>\n<li>Geocoding in Hospitality Sales and Marketing<\/li>\n<li>Geofencing in Hospitality Sales and Marketing<\/li>\n<li>Geographic targeting in Hospitality Sales and Marketing<\/li>\n<li>Global Distribution System (GDS) in Hospitality Sales and Marketing<\/li>\n<li>Google Analytics in Hospitality Sales and Marketing<\/li>\n<li>Guest loyalty in Hospitality Sales and Marketing<\/li>\n<li>Guest satisfaction in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"H\">H<\/h2>\n<ul>\n<li>Halo Effect in Hospitality Sales and Marketing<\/li>\n<li>Hard Hotel Brand in Hospitality Sales and Marketing<\/li>\n<li>Hierarchy of Effects in Hospitality Sales and Marketing<\/li>\n<li>Hits in Hospitality Sales and Marketing<\/li>\n<li>Horizontal Search in Hospitality Sales and Marketing<\/li>\n<li>Hospitality Financial and Technology Professionals (HFTP) in Hospitality Sales and Marketing<\/li>\n<li>Hospitality Industry Exhibition &amp; Conference (HITEC) in Hospitality Sales and Marketing<\/li>\n<li>Hospitality Investment Conference Africa (HICA) in Hospitality Sales and Marketing<\/li>\n<li>Hospitality Sales &amp; Marketing Association International (HSMAI) in Hospitality Sales and Marketing<\/li>\n<li>Hospitality Valuation Services (HVS) in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"I\">I<\/h2>\n<ul>\n<li>Impression shares in Hospitality Sales and Marketing<\/li>\n<li>Impressions in Hospitality Sales and Marketing<\/li>\n<li>Inbound marketing in Hospitality Sales and Marketing<\/li>\n<li>Influencer in Hospitality Sales and Marketing<\/li>\n<li>Influencer marketing in Hospitality Sales and Marketing<\/li>\n<li>Integrated Marketing Communication (IMC) in Hospitality Sales and Marketing<\/li>\n<li>Interactive Advertising Bureau (IAB) in Hospitality Sales and Marketing<\/li>\n<li>Internet Protocol (IP) Address in Hospitality Sales and Marketing<\/li>\n<li>Internet Service Provider (ISP) Vendor in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"J\">J<\/h2>\n<ul>\n<li>JavaScript in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"K\">K<\/h2>\n<ul>\n<li>Key Performance Indicators (KPI) in Hospitality Sales and Marketing<\/li>\n<li>Key performance indicators (KPIs) in Hospitality Sales and Marketing<\/li>\n<li>Keyword in Hospitality Sales and Marketing<\/li>\n<li>Keyword stuffing in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"L\">L<\/h2>\n<ul>\n<li>Landing pages in Hospitality Sales and Marketing<\/li>\n<li>Lead generation in Hospitality Sales and Marketing<\/li>\n<li>Lead in Hospitality Sales and Marketing<\/li>\n<li>Lead Qualification in Hospitality Sales and Marketing<\/li>\n<li>Leading Indicators in Hospitality Sales and Marketing<\/li>\n<li>Life-time Value Analysis (LTV) in Hospitality Sales and Marketing<\/li>\n<li>Lifetime Value (LV) in Hospitality Sales and Marketing<\/li>\n<li>Local search marketing in Hospitality Sales and Marketing<\/li>\n<li>Location-Based Services (LBS) in Hospitality Sales and Marketing<\/li>\n<li>Log Files (for a Web Server) in Hospitality Sales and Marketing<\/li>\n<li>Long tail keywords in Hospitality Sales and Marketing<\/li>\n<li>Look-to-Book Ratio in Hospitality Sales and Marketing<\/li>\n<li>Loyalty programs in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"M\">M<\/h2>\n<ul>\n<li>M-Payments in Hospitality Sales and Marketing<\/li>\n<li>Management Information System (MIS) in Hospitality Sales and Marketing<\/li>\n<li>Manager on Duty (MOD) in Hospitality Sales and Marketing<\/li>\n<li>Market analysis in Hospitality Sales and Marketing<\/li>\n<li>Market research in Hospitality Sales and Marketing<\/li>\n<li>Market share in Hospitality Sales and Marketing<\/li>\n<li>Marketing automation in Hospitality Sales and Marketing<\/li>\n<li>Marketing communications in Hospitality Sales and Marketing<\/li>\n<li>Marketing Mix (M^2 = 4P = 4C) in Hospitality Sales and Marketing<\/li>\n<li>Marketing mix in Hospitality Sales and Marketing<\/li>\n<li>Marketing segmentation in Hospitality Sales and Marketing<\/li>\n<li>Mash-Up in Hospitality Sales and Marketing<\/li>\n<li>Massachusetts Restaurant Association (MRA) in Hospitality Sales and Marketing<\/li>\n<li>Meetings, Incentives, Conferences &amp; Exhibitions (MICE) in Hospitality Sales and Marketing<\/li>\n<li>Merchant Model in Hospitality Sales and Marketing<\/li>\n<li>Meta-Tags in Hospitality Sales and Marketing<\/li>\n<li>Metasearch in Hospitality Sales and Marketing<\/li>\n<li>Metropolitan Statistical Area (MSA) in Hospitality Sales and Marketing<\/li>\n<li>Micro-moment in Hospitality Sales and Marketing<\/li>\n<li>Mobile App in Hospitality Sales and Marketing<\/li>\n<li>Mobile marketing in Hospitality Sales and Marketing<\/li>\n<li>Mobile optimization in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"N\">N<\/h2>\n<ul>\n<li>National Restaurant Association (NRA) in Hospitality Sales and Marketing<\/li>\n<li>Native advertising in Hospitality Sales and Marketing<\/li>\n<li>Native App in Hospitality Sales and Marketing<\/li>\n<li>Net promoter score (NPS) in Hospitality Sales and Marketing<\/li>\n<li>Non-Compensatory Decision Rules in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"O\">O<\/h2>\n<ul>\n<li>Objection\/Overcoming Objections in Hospitality Sales and Marketing<\/li>\n<li>Off-site optimization in Hospitality Sales and Marketing<\/li>\n<li>Omnichannel marketing in Hospitality Sales and Marketing<\/li>\n<li>On-site optimization in Hospitality Sales and Marketing<\/li>\n<li>Online advertising in Hospitality Sales and Marketing<\/li>\n<li>Online behavioral advertising (OBA) in Hospitality Sales and Marketing<\/li>\n<li>Online booking in Hospitality Sales and Marketing<\/li>\n<li>Online Reputation Management (ORM) in Hospitality Sales and Marketing<\/li>\n<li>Online reputation management in Hospitality Sales and Marketing<\/li>\n<li>Online reviews in Hospitality Sales and Marketing<\/li>\n<li>Online Travel Agency (OTA) in Hospitality Sales and Marketing<\/li>\n<li>Onward Distribution (ODD) in Hospitality Sales and Marketing<\/li>\n<li>Opaque Agency Packaging\/Pricing in Hospitality Sales and Marketing<\/li>\n<li>Opaque Inventory in Hospitality Sales and Marketing<\/li>\n<li>Open Rate in Hospitality Sales and Marketing<\/li>\n<li>OpenID in Hospitality Sales and Marketing<\/li>\n<li>OpenTravel Alliance in Hospitality Sales and Marketing<\/li>\n<li>Opportunity in Hospitality Sales and Marketing<\/li>\n<li>Owned Media in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"P\">P<\/h2>\n<ul>\n<li>Packaging in Hospitality Sales and Marketing<\/li>\n<li>Page Tags in Hospitality Sales and Marketing<\/li>\n<li>Page Views in Hospitality Sales and Marketing<\/li>\n<li>PageRank in Hospitality Sales and Marketing<\/li>\n<li>Paid search advertising in Hospitality Sales and Marketing<\/li>\n<li>Pain Point in Hospitality Sales and Marketing<\/li>\n<li>Partnership marketing in Hospitality Sales and Marketing<\/li>\n<li>Pay Per Click (PPC) in Hospitality Sales and Marketing<\/li>\n<li>Pay-per-click (PPC) advertising in Hospitality Sales and Marketing<\/li>\n<li>Perceptual Mapping in Hospitality Sales and Marketing<\/li>\n<li>Personal branding in Hospitality Sales and Marketing<\/li>\n<li>Personalization in Hospitality Sales and Marketing<\/li>\n<li>Podcasting in Hospitality Sales and Marketing<\/li>\n<li>Predictive analytics in Hospitality Sales and Marketing<\/li>\n<li>Press releases in Hospitality Sales and Marketing<\/li>\n<li>Pricing strategy in Hospitality Sales and Marketing<\/li>\n<li>Product development in Hospitality Sales and Marketing<\/li>\n<li>Product positioning in Hospitality Sales and Marketing<\/li>\n<li>Property Management System (PMS) in Hospitality Sales and Marketing<\/li>\n<li>Prospecting in Hospitality Sales and Marketing<\/li>\n<li>Proximity marketing in Hospitality Sales and Marketing<\/li>\n<li>Public relations (PR) in Hospitality Sales and Marketing<\/li>\n<li>Public Service Announcement (PSA) in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"Q\">Q<\/h2>\n<ul>\n<li>QR Codes in Hospitality Sales and Marketing<\/li>\n<li>Qualitative research in Hospitality Sales and Marketing<\/li>\n<li>Quality score in Hospitality Sales and Marketing<\/li>\n<li>Quantitative research in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"R\">R<\/h2>\n<ul>\n<li>Rate Integrity in Hospitality Sales and Marketing<\/li>\n<li>Rate Parity in Hospitality Sales and Marketing<\/li>\n<li>Real Estate Investment Trust (REIT) in Hospitality Sales and Marketing<\/li>\n<li>Real Simple Syndication (RSS) in Hospitality Sales and Marketing<\/li>\n<li>Recency in Hospitality Sales and Marketing<\/li>\n<li>Referral in Hospitality Sales and Marketing<\/li>\n<li>Referral marketing in Hospitality Sales and Marketing<\/li>\n<li>Referral Source in Hospitality Sales and Marketing<\/li>\n<li>Relationship marketing in Hospitality Sales and Marketing<\/li>\n<li>Reputation management software in Hospitality Sales and Marketing<\/li>\n<li>Request For Proposal (RFP) in Hospitality Sales and Marketing<\/li>\n<li>Response Rate in Hospitality Sales and Marketing<\/li>\n<li>Responsive Web Design (RWD) in Hospitality Sales and Marketing<\/li>\n<li>Retail Model in Hospitality Sales and Marketing<\/li>\n<li>Retention Tactics in Hospitality Sales and Marketing<\/li>\n<li>Return On Ad Spends (ROAS) in Hospitality Sales and Marketing<\/li>\n<li>Return on Engagement (ROE) in Hospitality Sales and Marketing<\/li>\n<li>Return on Investment (ROI) in Hospitality Sales and Marketing<\/li>\n<li>Revenue management in Hospitality Sales and Marketing<\/li>\n<li>Revenue Per Available Customer (RevPAC) in Hospitality Sales and Marketing<\/li>\n<li>Revenue Per Available Room (RevPAR) in Hospitality Sales and Marketing<\/li>\n<li>Revenue Per Available Seat per Hour (RevPash) in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"S\">S<\/h2>\n<ul>\n<li>Sales Cycle in Hospitality Sales and Marketing<\/li>\n<li>Sales forecasting in Hospitality Sales and Marketing<\/li>\n<li>Sales Funnel in Hospitality Sales and Marketing<\/li>\n<li>Sales promotions in Hospitality Sales and Marketing<\/li>\n<li>Satellite Media Tour (SMT) in Hospitality Sales and Marketing<\/li>\n<li>Search Engine Advertising (SEA) in Hospitality Sales and Marketing<\/li>\n<li>Search engine marketing (SEM) in Hospitality Sales and Marketing<\/li>\n<li>Search engine optimization (SEO) in Hospitality Sales and Marketing<\/li>\n<li>Search engine results page (SERP) in Hospitality Sales and Marketing<\/li>\n<li>Search Engines in Hospitality Sales and Marketing<\/li>\n<li>Segmentation in Hospitality Sales and Marketing<\/li>\n<li>Semantic Search in Hospitality Sales and Marketing<\/li>\n<li>Share of Voice in Hospitality Sales and Marketing<\/li>\n<li>Shared Economy in Hospitality Sales and Marketing<\/li>\n<li>SMS in Hospitality Sales and Marketing<\/li>\n<li>Social (filtered) Search in Hospitality Sales and Marketing<\/li>\n<li>Social Media in Hospitality Sales and Marketing<\/li>\n<li>Social media marketing in Hospitality Sales and Marketing<\/li>\n<li>Social Network in Hospitality Sales and Marketing<\/li>\n<li>Social Networking Sites in Hospitality Sales and Marketing<\/li>\n<li>Social proof in Hospitality Sales and Marketing<\/li>\n<li>Social Search in Hospitality Sales and Marketing<\/li>\n<li>Social, Location, Mobile (SoLoMo) in Hospitality Sales and Marketing<\/li>\n<li>Social, Military, Economic, Religious Fraternal (SMERF) in Hospitality Sales and Marketing<\/li>\n<li>Soft Hotel Brand in Hospitality Sales and Marketing<\/li>\n<li>Sponsored content in Hospitality Sales and Marketing<\/li>\n<li>Sponsorship marketing in Hospitality Sales and Marketing<\/li>\n<li>Standard Operating Procedure (SOP) in Hospitality Sales and Marketing<\/li>\n<li>STAR Report (STR) in Hospitality Sales and Marketing<\/li>\n<li>Storytelling in Hospitality Sales and Marketing<\/li>\n<li>Strategic Business Unit (SBU) in Hospitality Sales and Marketing<\/li>\n<li>Strategic planning in Hospitality Sales and Marketing<\/li>\n<li>Strengths, Weakness, Opportunity, Threats (SWOT) in Hospitality Sales and Marketing<\/li>\n<li>Sub-Saharan Africa (SSA) in Hospitality Sales and Marketing<\/li>\n<li>Subculture in Hospitality Sales and Marketing<\/li>\n<li>Subject Search in Hospitality Sales and Marketing<\/li>\n<li>Subscription marketing in Hospitality Sales and Marketing<\/li>\n<li>Switch Services in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"T\">T<\/h2>\n<ul>\n<li>Tag in Hospitality Sales and Marketing<\/li>\n<li>Target marketing in Hospitality Sales and Marketing<\/li>\n<li>Targeted advertising in Hospitality Sales and Marketing<\/li>\n<li>Text message marketing in Hospitality Sales and Marketing<\/li>\n<li>Third Party Intermediaries (TPI) in Hospitality Sales and Marketing<\/li>\n<li>Thought leadership in Hospitality Sales and Marketing<\/li>\n<li>Time Frame (Unique Visitors) in Hospitality Sales and Marketing<\/li>\n<li>Time-based targeting in Hospitality Sales and Marketing<\/li>\n<li>Top Exit Page in Hospitality Sales and Marketing<\/li>\n<li>Trade shows in Hospitality Sales and Marketing<\/li>\n<li>Traffic in Hospitality Sales and Marketing<\/li>\n<li>Trailing Indicators in Hospitality Sales and Marketing<\/li>\n<li>Travel Management Company (TMC) in Hospitality Sales and Marketing<\/li>\n<li>Trusted Network in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"U\">U<\/h2>\n<ul>\n<li>Unique Selling Proposition (USP) in Hospitality Sales and Marketing<\/li>\n<li>Unique User Identification in Hospitality Sales and Marketing<\/li>\n<li>Unique Visitor in Hospitality Sales and Marketing<\/li>\n<li>Upselling in Hospitality Sales and Marketing<\/li>\n<li>URL in Hospitality Sales and Marketing<\/li>\n<li>User experience (UX) in Hospitality Sales and Marketing<\/li>\n<li>User Experience Design (UXD) in Hospitality Sales and Marketing<\/li>\n<li>User Generated Content (UGC) in Hospitality Sales and Marketing<\/li>\n<li>User-generated content (UGC) in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"V\">V<\/h2>\n<ul>\n<li>Value proposition in Hospitality Sales and Marketing<\/li>\n<li>Vertical Marketing Systems (VMS) in Hospitality Sales and Marketing<\/li>\n<li>Vertical Search in Hospitality Sales and Marketing<\/li>\n<li>Video marketing in Hospitality Sales and Marketing<\/li>\n<li>Video production in Hospitality Sales and Marketing<\/li>\n<li>Viral marketing in Hospitality Sales and Marketing<\/li>\n<li>Visiting Friends &amp; Relatives (VFR) in Hospitality Sales and Marketing<\/li>\n<li>Visitor in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"W\">W<\/h2>\n<ul>\n<li>Wearable in Hospitality Sales and Marketing<\/li>\n<li>Web 2.0 in Hospitality Sales and Marketing<\/li>\n<li>Web App in Hospitality Sales and Marketing<\/li>\n<li>White Hat Optimization in Hospitality Sales and Marketing<\/li>\n<li>Widgets in Hospitality Sales and Marketing<\/li>\n<li>Wiki in Hospitality Sales and Marketing<\/li>\n<li>Word Of Mouth (WOM) in Hospitality Sales and Marketing<\/li>\n<li>Word-of-mouth marketing in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<h2 id=\"X\">X<\/h2>\n<ul>\n<li>XML (eXtensible Markup Language) in Hospitality Sales and Marketing<\/li>\n<\/ul>\n<div><a href=\"#top\">Go to Top<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Important definitions and terminologies used in Hospitality Sales and Marketing ABCDEFGHIJKLMNOPQRSTUVWX A A\/B testing in Hospitality Sales and Marketing Abandonment in Hospitality Sales and Marketing Acquisition in Hospitality Sales and Marketing Ad retargeting in Hospitality Sales and Marketing Advertising in Hospitality Sales and Marketing Affiliate marketing in Hospitality Sales and Marketing Affiliate networks in Hospitality&#8230;<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-129765","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hospitality Sales and Marketing Glossary - Tutorial<\/title>\n<meta name=\"description\" content=\"What is Hospitality Sales and Marketing? 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