{"id":124442,"date":"2023-04-28T07:44:19","date_gmt":"2023-04-28T02:14:19","guid":{"rendered":"https:\/\/www.vskills.in\/certification\/tutorial\/?page_id=124442"},"modified":"2024-04-12T14:32:50","modified_gmt":"2024-04-12T09:02:50","slug":"marketing-management-glossary","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/marketing-management-glossary\/","title":{"rendered":"Marketing Management Glossary"},"content":{"rendered":"\n<p>Important definitions and terminologies used in Marketing Management.<\/p>\n\n\n<p><a id=\"terms_index\"><\/a><\/p>\n<p style=\"font-size: 30px;letter-spacing:20px;\"><a href=\"#a-letter-terms\">A<\/a><a href=\"#b-letter-terms\">B<\/a><a href=\"#c-letter-terms\">C<\/a><a href=\"#d-letter-terms\">D<\/a><a href=\"#e-letter-terms\">E<\/a><a href=\"#f-letter-terms\">F<\/a><a href=\"#g-letter-terms\">G<\/a><a href=\"#h-letter-terms\">H<\/a><a href=\"#i-letter-terms\">I<\/a><a href=\"#j-letter-terms\">J<\/a><a href=\"#k-letter-terms\">K<\/a><a href=\"#l-letter-terms\">L<\/a><a href=\"#m-letter-terms\">M<\/a><a href=\"#n-letter-terms\">N<\/a><a href=\"#o-letter-terms\">O<\/a><a href=\"#p-letter-terms\">P<\/a><a href=\"#q-letter-terms\">Q<\/a><a href=\"#r-letter-terms\">R<\/a><a href=\"#s-letter-terms\">S<\/a><a href=\"#t-letter-terms\">T<\/a><a href=\"#u-letter-terms\">U<\/a><a href=\"#v-letter-terms\">V<\/a><a href=\"#w-letter-terms\">W<\/a><a href=\"#x-letter-terms\">X<\/a><a href=\"#y-letter-terms\">Y<\/a><a href=\"#z-letter-terms\">Z<\/a><\/p>\n<h3><strong><a id=\"a-letter-terms\">A<\/a><\/strong><\/h3>\n<p>A\/B Testing in Marketing Management<\/p>\n<p>Ad copy in Marketing Management<\/p>\n<p>Ad impressions in Marketing Management<\/p>\n<p>Ad targeting in Marketing Management<\/p>\n<p>Advertising in Marketing Management<\/p>\n<p>Advertorial in Marketing Management<\/p>\n<p>Affiliate marketing in Marketing Management<\/p>\n<p>AIDA (Attention, Interest, Desire, Action) in Marketing Management<\/p>\n<p>Analytics in Marketing Management<\/p>\n<p>Annual plan in Marketing Management<\/p>\n<p>Application Programming Interface (API) in Marketing Management<\/p>\n<p>Audience in Marketing Management<\/p>\n<p>Audience segmentation in Marketing Management<\/p>\n<p>Awareness in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"b-letter-terms\">B<\/a><\/strong><\/h3>\n<p>B2B (Business-to-Business) in Marketing Management<\/p>\n<p>B2B Customer Relationship in Marketing Management<\/p>\n<p>B2C (Business-to-Consumer) in Marketing Management<\/p>\n<p>Blogging in Marketing Management<\/p>\n<p>Bounce rate in Marketing Management<\/p>\n<p>Brand in Marketing Management<\/p>\n<p>Brand ambassador in Marketing Management<\/p>\n<p>Brand Audit in Marketing Management<\/p>\n<p>Brand awareness in Marketing Management<\/p>\n<p>Brand equity in Marketing Management<\/p>\n<p>Brand identity in Marketing Management<\/p>\n<p>Brand Image in Marketing Management<\/p>\n<p>Brand promise in Marketing Management<\/p>\n<p>Brand Value Chain in Marketing Management<\/p>\n<p>Brand value proposition in Marketing Management<\/p>\n<p>Branding in Marketing Management<\/p>\n<p>Budget allocation in Marketing Management<\/p>\n<p>Business Blogging in Marketing Management<\/p>\n<p>Buying Decision in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"c-letter-terms\">C<\/a><\/strong><\/h3>\n<p>Call to action (CTA) in Marketing Management<\/p>\n<p>Campaign in Marketing Management<\/p>\n<p>Campaign management in Marketing Management<\/p>\n<p>Case study in Marketing Management<\/p>\n<p>Channel in Marketing Management<\/p>\n<p>Channel marketing in Marketing Management<\/p>\n<p>Churn rate in Marketing Management<\/p>\n<p>Click-through rate (CTR) in Marketing Management<\/p>\n<p>Competitive advantage in Marketing Management<\/p>\n<p>Competitive analysis in Marketing Management<\/p>\n<p>Consumer behavior in Marketing Management<\/p>\n<p>consumer behaviour in Marketing Management<\/p>\n<p>Consumer insights in Marketing Management<\/p>\n<p>Consumer Markets in Marketing Management<\/p>\n<p>Content creation in Marketing Management<\/p>\n<p>Content marketing in Marketing Management<\/p>\n<p>Conversion funnel in Marketing Management<\/p>\n<p>Conversion rate in Marketing Management<\/p>\n<p>Conversion rate optimization (CRO) in Marketing Management<\/p>\n<p>Cost per acquisition (CPA) in Marketing Management<\/p>\n<p>Cost per click (CPC) in Marketing Management<\/p>\n<p>Cost per impression (CPM) in Marketing Management<\/p>\n<p>Cost per lead (CPL) in Marketing Management<\/p>\n<p>CRM (Customer Relationship Management) in Marketing Management<\/p>\n<p>Cross-selling in Marketing Management<\/p>\n<p>Customer acquisition cost (CAC) in Marketing Management<\/p>\n<p>Customer Database in Marketing Management<\/p>\n<p>Customer journey in Marketing Management<\/p>\n<p>Customer Lifetime Value in Marketing Management<\/p>\n<p>Customer lifetime value (CLV) in Marketing Management<\/p>\n<p>Customer Relationships in Marketing Management<\/p>\n<p>Customer satisfaction in Marketing Management<\/p>\n<p>Customer segmentation in Marketing Management<\/p>\n<p>Customer service in Marketing Management<\/p>\n<p>Customer Value in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"d-letter-terms\">D<\/a><\/strong><\/h3>\n<p>Database marketing in Marketing Management<\/p>\n<p>Decoy effect in Marketing Management<\/p>\n<p>Demand Measurement in Marketing Management<\/p>\n<p>Demographics in Marketing Management<\/p>\n<p>Digital marketing in Marketing Management<\/p>\n<p>Direct mail in Marketing Management<\/p>\n<p>Direct marketing in Marketing Management<\/p>\n<p>Direct response marketing in Marketing Management<\/p>\n<p>Display advertising in Marketing Management<\/p>\n<p>Diversification in Marketing Management<\/p>\n<p>Dynamic pricing in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"e-letter-terms\">E<\/a><\/strong><\/h3>\n<p>E-commerce in Marketing Management<\/p>\n<p>Email marketing in Marketing Management<\/p>\n<p>E-marketing in Marketing Management<\/p>\n<p>E-newsletter in Marketing Management<\/p>\n<p>Engagement rate in Marketing Management<\/p>\n<p>Event marketing in Marketing Management<\/p>\n<p>Executive summary in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"f-letter-terms\">F<\/a><\/strong><\/h3>\n<p>FAQ (Frequently Asked Questions) in Marketing Management<\/p>\n<p>Feedback in Marketing Management<\/p>\n<p>Focus in Marketing Management<\/p>\n<p>Focus group in Marketing Management<\/p>\n<p>Forecasting in Marketing Management<\/p>\n<p>Frequency in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"g-letter-terms\">G<\/a><\/strong><\/h3>\n<p>Gamification in Marketing Management<\/p>\n<p>Geo-targeting in Marketing Management<\/p>\n<p>Global marketing in Marketing Management<\/p>\n<p>Guerrilla marketing in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"h-letter-terms\">H<\/a><\/strong><\/h3>\n<p>Headline in Marketing Management<\/p>\n<p>Holistic Marketing in Marketing Management<\/p>\n<p>Hyperlocal marketing in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"i-letter-terms\">I<\/a><\/strong><\/h3>\n<p>Inbound marketing in Marketing Management<\/p>\n<p>Incentive in Marketing Management<\/p>\n<p>Influencer marketing in Marketing Management<\/p>\n<p>Integrated marketing communications (IMC) in Marketing Management<\/p>\n<p>Interactive marketing in Marketing Management<\/p>\n<p>Internal marketing in Marketing Management<\/p>\n<p>Inventory management in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"j-letter-terms\">J<\/a><\/strong><\/h3>\n<p>Jingle in Marketing Management<\/p>\n<p>Joint promotion in Marketing Management<\/p>\n<p>Joint venture in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"k-letter-terms\">K<\/a><\/strong><\/h3>\n<p>Key performance indicator (KPI) in Marketing Management<\/p>\n<p>Key Success Criteria in Marketing Management<\/p>\n<p>Keyword in Marketing Management<\/p>\n<p>Keyword research in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"l-letter-terms\">L<\/a><\/strong><\/h3>\n<p>Landing page in Marketing Management<\/p>\n<p>Lead generation in Marketing Management<\/p>\n<p>Lead nurturing in Marketing Management<\/p>\n<p>Lead scoring in Marketing Management<\/p>\n<p>Lead tracking in Marketing Management<\/p>\n<p>Lifetime customer value in Marketing Management<\/p>\n<p>Loyalty program in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"m-letter-terms\">M<\/a><\/strong><\/h3>\n<p>Market development in Marketing Management<\/p>\n<p>Market research in Marketing Management<\/p>\n<p>Market Segment in Marketing Management<\/p>\n<p>Market segmentation in Marketing Management<\/p>\n<p>Market share in Marketing Management<\/p>\n<p>Market Targeting in Marketing Management<\/p>\n<p>Marketing automation in Marketing Management<\/p>\n<p>Marketing Environment in Marketing Management<\/p>\n<p>Marketing funnel in Marketing Management<\/p>\n<p>Marketing Information Systems in Marketing Management<\/p>\n<p>Marketing Insights in Marketing Management<\/p>\n<p>Marketing intelligence in Marketing Management<\/p>\n<p>Marketing Management in Marketing Management<\/p>\n<p>Marketing mix in Marketing Management<\/p>\n<p>Marketing mix modeling in Marketing Management<\/p>\n<p>Marketing Mix Modelling in Marketing Management<\/p>\n<p>Marketing operations in Marketing Management<\/p>\n<p>Marketing plan in Marketing Management<\/p>\n<p>Marketing plan template in Marketing Management<\/p>\n<p>Marketing Productivity in Marketing Management<\/p>\n<p>Marketing research in Marketing Management<\/p>\n<p>Marketing segmentation in Marketing Management<\/p>\n<p>Marketing strategy in Marketing Management<\/p>\n<p>Mass marketing in Marketing Management<\/p>\n<p>Media buying in Marketing Management<\/p>\n<p>Media planning in Marketing Management<\/p>\n<p>Metrics in Marketing Management<\/p>\n<p>Mission Statement in Marketing Management<\/p>\n<p>Mobile marketing in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"n-letter-terms\">N<\/a><\/strong><\/h3>\n<p>Niche market in Marketing Management<\/p>\n<p>Niche marketing in Marketing Management<\/p>\n<p>Nonprofit marketing in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"o-letter-terms\">O<\/a><\/strong><\/h3>\n<p>Offer in Marketing Management<\/p>\n<p>Omnichannel marketing in Marketing Management<\/p>\n<p>Online advertising in Marketing Management<\/p>\n<p>Organic search in Marketing Management<\/p>\n<p>Organisational Buying in Marketing Management<\/p>\n<p>Outbound marketing in Marketing Management<\/p>\n<p>Out-of-home advertising in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"p-letter-terms\">P<\/a><\/strong><\/h3>\n<p>Packaging in Marketing Management<\/p>\n<p>Pay-per-click (PPC) in Marketing Management<\/p>\n<p>Persona in Marketing Management<\/p>\n<p>Personalization in Marketing Management<\/p>\n<p>Placement in Marketing Management<\/p>\n<p>Podcasting in Marketing Management<\/p>\n<p>Point of sale (POS) in Marketing Management<\/p>\n<p>Positioning in Marketing Management<\/p>\n<p>Positioning statement in Marketing Management<\/p>\n<p>Price in Marketing Management<\/p>\n<p>Price elasticity in Marketing Management<\/p>\n<p>Price skimming in Marketing Management<\/p>\n<p>Pricing Strategies in Marketing Management<\/p>\n<p>Procurement in Marketing Management<\/p>\n<p>Product in Marketing Management<\/p>\n<p>Product life cycle in Marketing Management<\/p>\n<p>Product management in Marketing Management<\/p>\n<p>Product positioning in Marketing Management<\/p>\n<p>Product Strategy in Marketing Management<\/p>\n<p>Productivity in Marketing Management<\/p>\n<p>Profit margin in Marketing Management<\/p>\n<p>Promotion in Marketing Management<\/p>\n<p>Public relations (PR) in Marketing Management<\/p>\n<p>Purchase intent in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"q-letter-terms\">Q<\/a><\/strong><\/h3>\n<p>Qualitative research in Marketing Management<\/p>\n<p>Quality control in Marketing Management<\/p>\n<p>Quantitative research in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"r-letter-terms\">R<\/a><\/strong><\/h3>\n<p>Radio advertising in Marketing Management<\/p>\n<p>Reach in Marketing Management<\/p>\n<p>Referral marketing in Marketing Management<\/p>\n<p>Relationship marketing in Marketing Management<\/p>\n<p>Repositioning in Marketing Management<\/p>\n<p>Retargeting in Marketing Management<\/p>\n<p>Return on investment (ROI) in Marketing Management<\/p>\n<p>Return on marketing investment (ROMI) in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"s-letter-terms\">S<\/a><\/strong><\/h3>\n<p>Sales funnel in Marketing Management<\/p>\n<p>Sales lead in Marketing Management<\/p>\n<p>Sales promotion in Marketing Management<\/p>\n<p>Search engine marketing (SEM) in Marketing Management<\/p>\n<p>Search engine optimization (SEO) in Marketing Management<\/p>\n<p>Segmentation variables in Marketing Management<\/p>\n<p>Share of voice in Marketing Management<\/p>\n<p>Social listening in Marketing Management<\/p>\n<p>Social media marketing in Marketing Management<\/p>\n<p>Sponsorship in Marketing Management<\/p>\n<p>Sponsorship marketing in Marketing Management<\/p>\n<p>Storytelling in Marketing Management<\/p>\n<p>Strong Brands in Marketing Management<\/p>\n<p>SWOT analysis in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"t-letter-terms\">T<\/a><\/strong><\/h3>\n<p>Tagline in Marketing Management<\/p>\n<p>Target audience in Marketing Management<\/p>\n<p>Target market in Marketing Management<\/p>\n<p>Target market segment in Marketing Management<\/p>\n<p>Telemarketing in Marketing Management<\/p>\n<p>Test marketing in Marketing Management<\/p>\n<p>Testimonials in Marketing Management<\/p>\n<p>Thought leadership in Marketing Management<\/p>\n<p>Top-of-mind awareness in Marketing Management<\/p>\n<p>Trade marketing in Marketing Management<\/p>\n<p>Trade show in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"u-letter-terms\">U<\/a><\/strong><\/h3>\n<p>Unique selling proposition (USP) in Marketing Management<\/p>\n<p>Unique visitor in Marketing Management<\/p>\n<p>User experience (UX) in Marketing Management<\/p>\n<p>User-generated content (UGC) in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"v-letter-terms\">V<\/a><\/strong><\/h3>\n<p>Value in Marketing Management<\/p>\n<p>Value proposition in Marketing Management<\/p>\n<p>Viral coefficient in Marketing Management<\/p>\n<p>Viral marketing in Marketing Management<\/p>\n<p>Visual merchandising in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"w-letter-terms\">W<\/a><\/strong><\/h3>\n<p>Web analytics in Marketing Management<\/p>\n<p>Webinar in Marketing Management<\/p>\n<p>Website optimization in Marketing Management<\/p>\n<p>Word-of-mouth advertising in Marketing Management<\/p>\n<p>Word-of-mouth marketing in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"x-letter-terms\">X<\/a><\/strong><\/h3>\n<p>X-axis (horizontal axis) in Marketing Management<\/p>\n<p>XML sitemap in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"y-letter-terms\">Y<\/a><\/strong><\/h3>\n<p>Yield management in Marketing Management<\/p>\n<p>YouTube advertising in Marketing Management<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"z-letter-terms\">Z<\/a><\/strong><\/h3>\n<p>Zero-based budgeting (ZBB) in Marketing Management<\/p>\n<p>Zero-sum game in Marketing Management<\/p>","protected":false},"excerpt":{"rendered":"<p>Important definitions and terminologies used in Marketing Management. ABCDEFGHIJKLMNOPQRSTUVWXYZ A A\/B Testing in Marketing Management Ad copy in Marketing Management Ad impressions in Marketing Management Ad targeting in Marketing Management Advertising in Marketing Management Advertorial in Marketing Management Affiliate marketing in Marketing Management AIDA (Attention, Interest, Desire, Action) in Marketing Management Analytics in Marketing Management&#8230;<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4331],"tags":[],"class_list":["post-124442","page","type-page","status-publish","hentry","category-marketing-manager"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Management Glossary - Tutorial<\/title>\n<meta name=\"description\" content=\"What is Marketing Management ? 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