{"id":122636,"date":"2023-04-24T10:51:26","date_gmt":"2023-04-24T05:21:26","guid":{"rendered":"https:\/\/www.vskills.in\/certification\/tutorial\/?page_id=122636"},"modified":"2024-04-12T14:32:41","modified_gmt":"2024-04-12T09:02:41","slug":"public-relations-glossary","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/public-relations-glossary\/","title":{"rendered":"Public Relations Glossary"},"content":{"rendered":"\n<p>Important definitions and terminologies used in Public Relations<\/p>\n\n\n<p><a id=\"terms_index\"><\/a><\/p>\n<p style=\"font-size: 30px;letter-spacing:20px;\"><a href=\"#a-letter-terms\">A<\/a><a href=\"#b-letter-terms\">B<\/a><a href=\"#c-letter-terms\">C<\/a><a href=\"#d-letter-terms\">D<\/a><a href=\"#e-letter-terms\">E<\/a><a href=\"#f-letter-terms\">F<\/a><a href=\"#g-letter-terms\">G<\/a><a href=\"#h-letter-terms\">H<\/a><a href=\"#i-letter-terms\">I<\/a><a href=\"#j-letter-terms\">J<\/a><a href=\"#k-letter-terms\">K<\/a><a href=\"#l-letter-terms\">L<\/a><a href=\"#m-letter-terms\">M<\/a><a href=\"#n-letter-terms\">N<\/a><a href=\"#o-letter-terms\">O<\/a><a href=\"#p-letter-terms\">P<\/a><a href=\"#q-letter-terms\">Q<\/a><a href=\"#r-letter-terms\">R<\/a><a href=\"#s-letter-terms\">S<\/a><a href=\"#t-letter-terms\">T<\/a><a href=\"#u-letter-terms\">U<\/a><a href=\"#v-letter-terms\">V<\/a><a href=\"#w-letter-terms\">W<\/a><a href=\"#z-letter-terms\">Z<\/a><\/p>\n<h3><strong><a id=\"a-letter-terms\">A<\/a><\/strong><\/h3>\n<p>Advertising in Public Relations<\/p>\n<p>Advertising value equivalency (AVE) in Public Relations<\/p>\n<p>Advertorial in Public Relations<\/p>\n<p>Advocacy in Public Relations<\/p>\n<p>Advocacy group in Public Relations<\/p>\n<p>Agile PR in Public Relations<\/p>\n<p>Ambassador in Public Relations<\/p>\n<p>Amplification in Public Relations<\/p>\n<p>Analytics in Public Relations<\/p>\n<p>Annual report in Public Relations<\/p>\n<p>ASCI Code in Public Relations<\/p>\n<p>Attribution in Public Relations<\/p>\n<p>Audience in Public Relations<\/p>\n<p>Authority in Public Relations<\/p>\n<p>Authority figure in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"b-letter-terms\">B<\/a><\/strong><\/h3>\n<p>Backgrounder in Public Relations<\/p>\n<p>Backlink in Public Relations<\/p>\n<p>Behavior-based segmentation in Public Relations<\/p>\n<p>Benchmark in Public Relations<\/p>\n<p>Blog in Public Relations<\/p>\n<p>Blogger in Public Relations<\/p>\n<p>Brand ambassador in Public Relations<\/p>\n<p>Brand awareness in Public Relations<\/p>\n<p>Brand equity in Public Relations<\/p>\n<p>Brand identity in Public Relations<\/p>\n<p>Brand reputation in Public Relations<\/p>\n<p>Brand voice in Public Relations<\/p>\n<p>Branding in Public Relations<\/p>\n<p>Broadcast media in Public Relations<\/p>\n<p>B-roll in Public Relations<\/p>\n<p>Buyer Company Expectations in Public Relations<\/p>\n<p>Buzz in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"c-letter-terms\">C<\/a><\/strong><\/h3>\n<p>Call to action (CTA) in Public Relations<\/p>\n<p>Campaign in Public Relations<\/p>\n<p>Caption in Public Relations<\/p>\n<p>Case study in Public Relations<\/p>\n<p>Celebrity endorsement in Public Relations<\/p>\n<p>Censorship in Public Relations<\/p>\n<p>CEO positioning in Public Relations<\/p>\n<p>Change management in Public Relations<\/p>\n<p>Charitable giving in Public Relations<\/p>\n<p>Circulation in Public Relations<\/p>\n<p>Citizen journalism in Public Relations<\/p>\n<p>Click-through rate (CTR) in Public Relations<\/p>\n<p>Clipping in Public Relations<\/p>\n<p>Co-creation in Public Relations<\/p>\n<p>Collaboration in Public Relations<\/p>\n<p>Collateral in Public Relations<\/p>\n<p>Communication in Public Relations<\/p>\n<p>Communication Plan Strategy in Public Relations<\/p>\n<p>Communication Plan Tactics in Public Relations<\/p>\n<p>Community in Public Relations<\/p>\n<p>Community Expectations in Public Relations<\/p>\n<p>Company culture in Public Relations<\/p>\n<p>Competitive analysis in Public Relations<\/p>\n<p>Competitive intelligence in Public Relations<\/p>\n<p>Conference in Public Relations<\/p>\n<p>Consumer insights in Public Relations<\/p>\n<p>Content in Public Relations<\/p>\n<p>Content marketing in Public Relations<\/p>\n<p>Conversion in Public Relations<\/p>\n<p>Conversion rate optimization (CRO) in Public Relations<\/p>\n<p>Corporate identity in Public Relations<\/p>\n<p>Corporate Identity Management in Public Relations<\/p>\n<p>Corporate Identity Mix in Public Relations<\/p>\n<p>Corporate Image in Public Relations<\/p>\n<p>Corporate social responsibility (CSR) in Public Relations<\/p>\n<p>Crisis in Public Relations<\/p>\n<p>Crisis communication in Public Relations<\/p>\n<p>Crisis management in Public Relations<\/p>\n<p>Crisis planning in Public Relations<\/p>\n<p>Cross-promotion in Public Relations<\/p>\n<p>CSR report in Public Relations<\/p>\n<p>Customer Relations in Public Relations<\/p>\n<p>Customer Relations Programme in Public Relations<\/p>\n<p>Customer Relationship Management (CRM) in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"d-letter-terms\">D<\/a><\/strong><\/h3>\n<p>Damage control in Public Relations<\/p>\n<p>Data visualization in Public Relations<\/p>\n<p>Database in Public Relations<\/p>\n<p>Data-driven PR in Public Relations<\/p>\n<p>Deadline in Public Relations<\/p>\n<p>Dealer Relations in Public Relations<\/p>\n<p>Demographic segmentation in Public Relations<\/p>\n<p>Demographics in Public Relations<\/p>\n<p>Digital analytics in Public Relations<\/p>\n<p>Digital asset management in Public Relations<\/p>\n<p>Digital footprint in Public Relations<\/p>\n<p>Digital marketing in Public Relations<\/p>\n<p>Direct mail in Public Relations<\/p>\n<p>Direct response in Public Relations<\/p>\n<p>Diversity in Public Relations<\/p>\n<p>Diversity and inclusion in Public Relations<\/p>\n<p>Documentary in Public Relations<\/p>\n<p>Domain authority in Public Relations<\/p>\n<p>Drip campaign in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"e-letter-terms\">E<\/a><\/strong><\/h3>\n<p>Earned media in Public Relations<\/p>\n<p>Editorial in Public Relations<\/p>\n<p>Editorial calendar in Public Relations<\/p>\n<p>Effective frequency in Public Relations<\/p>\n<p>Email marketing in Public Relations<\/p>\n<p>Employee advocacy in Public Relations<\/p>\n<p>Employee communication in Public Relations<\/p>\n<p>Employee engagement in Public Relations<\/p>\n<p>Employee Expectations in Public Relations<\/p>\n<p>Employee Public Relations in Public Relations<\/p>\n<p>Employee value proposition (EVP) in Public Relations<\/p>\n<p>Engagement in Public Relations<\/p>\n<p>Engagement rate in Public Relations<\/p>\n<p>Environmental scanning in Public Relations<\/p>\n<p>Environmental sustainability in Public Relations<\/p>\n<p>Ethics in Public Relations<\/p>\n<p>Event Management in Public Relations<\/p>\n<p>Event planning in Public Relations<\/p>\n<p>Event sponsorship in Public Relations<\/p>\n<p>Exclusive in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"f-letter-terms\">F<\/a><\/strong><\/h3>\n<p>Fact checking in Public Relations<\/p>\n<p>Fact sheet in Public Relations<\/p>\n<p>Fan engagement in Public Relations<\/p>\n<p>FAQ in Public Relations<\/p>\n<p>Feature article in Public Relations<\/p>\n<p>Feature placement in Public Relations<\/p>\n<p>Feature story in Public Relations<\/p>\n<p>Feedback in Public Relations<\/p>\n<p>Focus group in Public Relations<\/p>\n<p>Follow-up in Public Relations<\/p>\n<p>Forecast in Public Relations<\/p>\n<p>Forecasting in Public Relations<\/p>\n<p>Formative Research in Public Relations<\/p>\n<p>Forum in Public Relations<\/p>\n<p>Frame analysis in Public Relations<\/p>\n<p>Free media in Public Relations<\/p>\n<p>Free publicity in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"g-letter-terms\">G<\/a><\/strong><\/h3>\n<p>Gatekeeper in Public Relations<\/p>\n<p>Geotargeting in Public Relations<\/p>\n<p>Ghostwriting in Public Relations<\/p>\n<p>Globalization in Public Relations<\/p>\n<p>Google Analytics in Public Relations<\/p>\n<p>Government Public Relations in Public Relations<\/p>\n<p>Graphic design in Public Relations<\/p>\n<p>Grassroots lobbying in Public Relations<\/p>\n<p>Grassroots marketing in Public Relations<\/p>\n<p>Guerrilla marketing in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"h-letter-terms\">H<\/a><\/strong><\/h3>\n<p>Hashtag in Public Relations<\/p>\n<p>Headline in Public Relations<\/p>\n<p>Hispanic marketing in Public Relations<\/p>\n<p>Host in Public Relations<\/p>\n<p>Hosting in Public Relations<\/p>\n<p>House Journal in Public Relations<\/p>\n<p>Hype in Public Relations<\/p>\n<p>Hyperlink in Public Relations<\/p>\n<p>Hyperlocal in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"i-letter-terms\">I<\/a><\/strong><\/h3>\n<p>Image in Public Relations<\/p>\n<p>Image consulting in Public Relations<\/p>\n<p>Image Management Process in Public Relations<\/p>\n<p>Inbound marketing in Public Relations<\/p>\n<p>Influencer in Public Relations<\/p>\n<p>Influencer marketing in Public Relations<\/p>\n<p>Infographic in Public Relations<\/p>\n<p>In-house agency in Public Relations<\/p>\n<p>Integrated Marketing Communication in Public Relations<\/p>\n<p>Internal communication in Public Relations<\/p>\n<p>Internal communications in Public Relations<\/p>\n<p>International PR in Public Relations<\/p>\n<p>Interview in Public Relations<\/p>\n<p>Investor communication in Public Relations<\/p>\n<p>Investor relations in Public Relations<\/p>\n<p>Issues management in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"j-letter-terms\">J<\/a><\/strong><\/h3>\n<p>Joint venture in Public Relations<\/p>\n<p>Journalist in Public Relations<\/p>\n<p>Journalistic integrity in Public Relations<\/p>\n<p>Journalistic standards in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"k-letter-terms\">K<\/a><\/strong><\/h3>\n<p>Key message in Public Relations<\/p>\n<p>Key opinion leader (KOL) in Public Relations<\/p>\n<p>Key performance indicator (KPI) in Public Relations<\/p>\n<p>Keyword in Public Relations<\/p>\n<p>Keyword research in Public Relations<\/p>\n<p>Klout score in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"l-letter-terms\">L<\/a><\/strong><\/h3>\n<p>Landing page in Public Relations<\/p>\n<p>Lead generation in Public Relations<\/p>\n<p>Lead magnet in Public Relations<\/p>\n<p>Lead nurturing in Public Relations<\/p>\n<p>Leadership communication in Public Relations<\/p>\n<p>Leadership development in Public Relations<\/p>\n<p>Legitimacy in Public Relations<\/p>\n<p>Lifestyle branding in Public Relations<\/p>\n<p>Link building in Public Relations<\/p>\n<p>LinkedIn in Public Relations<\/p>\n<p>Listening in Public Relations<\/p>\n<p>Lobbying in Public Relations<\/p>\n<p>Local SEO in Public Relations<\/p>\n<p>Long tail keywords in Public Relations<\/p>\n<p>Long-form content in Public Relations<\/p>\n<p>Loyalty program in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"m-letter-terms\">M<\/a><\/strong><\/h3>\n<p>Market research in Public Relations<\/p>\n<p>Marketing in Public Relations<\/p>\n<p>Marketing automation in Public Relations<\/p>\n<p>Marketing PR in Public Relations<\/p>\n<p>Media briefing in Public Relations<\/p>\n<p>Media coverage in Public Relations<\/p>\n<p>Media database in Public Relations<\/p>\n<p>Media Hook in Public Relations<\/p>\n<p>Media kit in Public Relations<\/p>\n<p>Media list in Public Relations<\/p>\n<p>Media mix in Public Relations<\/p>\n<p>Media monitoring in Public Relations<\/p>\n<p>Media outlet in Public Relations<\/p>\n<p>Media pitch in Public Relations<\/p>\n<p>Media placement in Public Relations<\/p>\n<p>Media relations in Public Relations<\/p>\n<p>Media tour in Public Relations<\/p>\n<p>Media training in Public Relations<\/p>\n<p>Message in Public Relations<\/p>\n<p>Messaging in Public Relations<\/p>\n<p>Messaging platform in Public Relations<\/p>\n<p>Metrics in Public Relations<\/p>\n<p>Micro-influencer in Public Relations<\/p>\n<p>Mission statement in Public Relations<\/p>\n<p>Monitoring in Public Relations<\/p>\n<p>Monitoring and measurement in Public Relations<\/p>\n<p>Multicultural marketing in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"n-letter-terms\">N<\/a><\/strong><\/h3>\n<p>Native advertising in Public Relations<\/p>\n<p>Needs analysis in Public Relations<\/p>\n<p>Needs assessment in Public Relations<\/p>\n<p>Negotiating Skills in Public Relations<\/p>\n<p>Negotiation Process in Public Relations<\/p>\n<p>Negotiation Styles in Public Relations<\/p>\n<p>Negotiation Tactics in Public Relations<\/p>\n<p>Networking in Public Relations<\/p>\n<p>New media in Public Relations<\/p>\n<p>News conference in Public Relations<\/p>\n<p>News release in Public Relations<\/p>\n<p>News release distribution in Public Relations<\/p>\n<p>Newsjacking in Public Relations<\/p>\n<p>Newsletter in Public Relations<\/p>\n<p>Niche marketing in Public Relations<\/p>\n<p>Nonprofit marketing in Public Relations<\/p>\n<p>Nonprofit PR in Public Relations<\/p>\n<p>Notice and comment in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"o-letter-terms\">O<\/a><\/strong><\/h3>\n<p>Objectivity in Public Relations<\/p>\n<p>Off-page SEO in Public Relations<\/p>\n<p>Online newsroom in Public Relations<\/p>\n<p>Online reputation management in Public Relations<\/p>\n<p>On-page SEO in Public Relations<\/p>\n<p>Opinion leader in Public Relations<\/p>\n<p>Organic reach in Public Relations<\/p>\n<p>Outbound marketing in Public Relations<\/p>\n<p>Out-of-home advertising in Public Relations<\/p>\n<p>Outreach in Public Relations<\/p>\n<p>Owned media in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"p-letter-terms\">P<\/a><\/strong><\/h3>\n<p>Paid media in Public Relations<\/p>\n<p>Paid search in Public Relations<\/p>\n<p>Partnership in Public Relations<\/p>\n<p>Persona in Public Relations<\/p>\n<p>Photography in Public Relations<\/p>\n<p>Pitch in Public Relations<\/p>\n<p>Podcast in Public Relations<\/p>\n<p>Podcasting in Public Relations<\/p>\n<p>Positioning in Public Relations<\/p>\n<p>Positioning statement in Public Relations<\/p>\n<p>Press conference in Public Relations<\/p>\n<p>Press kit in Public Relations<\/p>\n<p>Press release in Public Relations<\/p>\n<p>Press release distribution in Public Relations<\/p>\n<p>Primary research in Public Relations<\/p>\n<p>Product launch in Public Relations<\/p>\n<p>Product placement in Public Relations<\/p>\n<p>Public affairs in Public Relations<\/p>\n<p>Public opinion in Public Relations<\/p>\n<p>Public Relations in Public Relations<\/p>\n<p>Public Relations Agency in Public Relations<\/p>\n<p>Public relations measurement in Public Relations<\/p>\n<p>Public Relations Officer in Public Relations<\/p>\n<p>Publicity in Public Relations<\/p>\n<p>Publicity stunt in Public Relations<\/p>\n<p>Purpose-driven PR in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"q-letter-terms\">Q<\/a><\/strong><\/h3>\n<p>Qualitative research in Public Relations<\/p>\n<p>Quotation in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"r-letter-terms\">R<\/a><\/strong><\/h3>\n<p>Radio media tour in Public Relations<\/p>\n<p>Reach in Public Relations<\/p>\n<p>Relationship in Public Relations<\/p>\n<p>Reputation in Public Relations<\/p>\n<p>Reputation management in Public Relations<\/p>\n<p>Research in Public Relations<\/p>\n<p>Return on investment (ROI) in Public Relations<\/p>\n<p>Return on objectives (ROO) in Public Relations<\/p>\n<p>Return on relationship (ROR) in Public Relations<\/p>\n<p>Risk communication in Public Relations<\/p>\n<p>ROI (Return on Investment) in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"s-letter-terms\">S<\/a><\/strong><\/h3>\n<p>Sales funnel in Public Relations<\/p>\n<p>Search engine marketing (SEM) in Public Relations<\/p>\n<p>Search engine optimization (SEO) in Public Relations<\/p>\n<p>Secondary research in Public Relations<\/p>\n<p>Segment in Public Relations<\/p>\n<p>Selfie in Public Relations<\/p>\n<p>Sentiment analysis in Public Relations<\/p>\n<p>Share of voice in Public Relations<\/p>\n<p>Share of voice (SOV) in Public Relations<\/p>\n<p>Social media in Public Relations<\/p>\n<p>Social media advertising in Public Relations<\/p>\n<p>Social media analytics in Public Relations<\/p>\n<p>Social media marketing in Public Relations<\/p>\n<p>Social media monitoring in Public Relations<\/p>\n<p>Social media optimization (SMO) in Public Relations<\/p>\n<p>Social network in Public Relations<\/p>\n<p>Sponsorship in Public Relations<\/p>\n<p>Sponsorship activation in Public Relations<\/p>\n<p>Stakeholder in Public Relations<\/p>\n<p>Stakeholder engagement in Public Relations<\/p>\n<p>Stakeholder mapping in Public Relations<\/p>\n<p>Story placement in Public Relations<\/p>\n<p>Storytelling in Public Relations<\/p>\n<p>Strategic planning in Public Relations<\/p>\n<p>Survey in Public Relations<\/p>\n<p>SWOT analysis in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"t-letter-terms\">T<\/a><\/strong><\/h3>\n<p>Target audience in Public Relations<\/p>\n<p>Targeting in Public Relations<\/p>\n<p>Testimonial in Public Relations<\/p>\n<p>Third-party endorsement in Public Relations<\/p>\n<p>Thought leadership in Public Relations<\/p>\n<p>Tone of voice in Public Relations<\/p>\n<p>Total Customer Satisfaction in Public Relations<\/p>\n<p>Trade show in Public Relations<\/p>\n<p>Transparency in Public Relations<\/p>\n<p>Trend in Public Relations<\/p>\n<p>Trend analysis in Public Relations<\/p>\n<p>Trust in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"u-letter-terms\">U<\/a><\/strong><\/h3>\n<p>User experience (UX) in Public Relations<\/p>\n<p>User-generated content (UGC) in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"v-letter-terms\">V<\/a><\/strong><\/h3>\n<p>Value proposition in Public Relations<\/p>\n<p>Vendor Relations in Public Relations<\/p>\n<p>Vendor Relationship Management (VRM) in Public Relations<\/p>\n<p>Vendors\u2019 Expectations in Public Relations<\/p>\n<p>Video marketing in Public Relations<\/p>\n<p>Viral content in Public Relations<\/p>\n<p>Viral marketing in Public Relations<\/p>\n<p>Visual content in Public Relations<\/p>\n<p>Visual storytelling in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"w-letter-terms\">W<\/a><\/strong><\/h3>\n<p>Webinar in Public Relations<\/p>\n<p>Website in Public Relations<\/p>\n<p>White paper in Public Relations<\/p>\n<p>Word of mouth in Public Relations<\/p>\n<p>Word-of-mouth marketing in Public Relations<\/p>\n<p>Workplace culture in Public Relations<\/p>\n<p><a href=\"#terms_index\">Go to Top<\/a><\/p>\n<p><\/p><h3><strong><a id=\"z-letter-terms\">Z<\/a><\/strong><\/h3>\n<p>Zero-based budgeting in Public Relations<\/p>","protected":false},"excerpt":{"rendered":"<p>Important definitions and terminologies used in Public Relations ABCDEFGHIJKLMNOPQRSTUVWZ A Advertising in Public Relations Advertising value equivalency (AVE) in Public Relations Advertorial in Public Relations Advocacy in Public Relations Advocacy group in Public Relations Agile PR in Public Relations Ambassador in Public Relations Amplification in Public Relations Analytics in Public Relations Annual report in Public&#8230;<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[96],"tags":[],"class_list":["post-122636","page","type-page","status-publish","hentry","category-public-relations-officer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Public Relations Glossary - 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