{"id":111449,"date":"2021-03-04T17:07:22","date_gmt":"2021-03-04T11:37:22","guid":{"rendered":"https:\/\/www.vskills.in\/certification\/tutorial\/?page_id=111449"},"modified":"2024-04-12T14:31:28","modified_gmt":"2024-04-12T09:01:28","slug":"writing-for-your-announcer","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/writing-for-your-announcer\/","title":{"rendered":"Writing for your Announcer"},"content":{"rendered":"\n<p>Broadcast journalists must understand audiences\u2019 ability to hear and remember all the information in a story. Thus, stories are kept short and the style is conversational.<\/p>\n\n\n\n<p>Broadcast copy must also be \u201cannouncer-friendly.\u201d At some stations, the editor is the announcer, but in many stations, writers and announcers are different people. The copy is often finished minutes before a newscast airs, allowing an announcer only a single quick practice read before going on-air. Therefore, a editor needs to make a story as readable as possible so it can be interpreted aloud by someone else.<\/p>\n\n\n\n<p>Here are common writing tips that broadcast writers use to help announcers:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Add phonetic spelling: To mispronounce a name on the air is a sin. However, not everyone knows how to pronounce everything correctly. Announcers often need the name of a place or person spelled out phonetically, either directly after or in the space above the word: Juanita Diaz [Wha-NEE-ta DEE-ahz] has placed first in the Rifle Association\u2019s annual sharpshooters\u2019 contest. Sometimes, the same spelling is pronounced differently in different regions of the United States. Thus, \u201cCharlotte\u201d can be [SHAR-lot] in North Carolina or [sharLOT] in Michigan.<\/li><li>Hyphenate words that go together in a group. Announcers will then avoid taking a breath between these words, saying them as a group: The four-month-old baby was unharmed. About 12-point-three-million people avoid paying taxes.<\/li><li>Spell out numbers up to and including eleven so that announcers can easily read them at a glance. Use numerals for 12 to 999, unless they begin a sentence or indicate an age, address or date. Use a combination of numerals and words for large numbers (e.g., \u201c40-thousand\u201d). Announcers may pause at the numeral \u201c$10,110,011,\u201d but can glide along more easily when reading (and rounding) \u201cabout 10-million-110-thousand-dollars.\u201d For example: Monica Lewinsky has agreed to an interview with the British Television network Channel Four for 664-thousand-dollars. Spell out eleven because it may look like two 11&#8242; s (letter l\u2019 s) instead of two 11&#8242; s (numeral ones). For example, an announcer may pause when reading \u201c11 llamas\u201d instead of \u201celeven llamas.\u201d<\/li><li>Use words instead of abbreviations or symbols: Spell out titles, symbols and state names so an announcer can easily recognize and pronounce them: Lieutenant General Smith-not Lt. Gen. Smith Texas-not Tex., nor TX fifty-percent-not 50% 200 dollars- not $200<\/li><li>Hyphenate some numbers and some abbreviations on second reference. Hyphens let an announcer know that the letters are to be read not as a word, but individually: I-B-M N-C-A-A or N-C-double-A Acronyms, such as NATO and NASA, are written without hyphens because they are pronounced the way they are spelled. In addition, numbers to be read individually need hyphens for easier reading: That telephone number is 6-7-6-3-4-2-2.<\/li><li>Avoid alliterations or tongue twisters that might trip up an announcer. Also avoid words in a series that have several snaking \u201cs\u201d sounds or popping \u201cP\u2019s.\u201d They don\u2019t translate well into a microphone: She said the sesame seed slice was delicious.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Broadcast journalists must understand audiences\u2019 ability to hear and remember all the information in a story. Thus, stories are kept short and the style is conversational. Broadcast copy must also be \u201cannouncer-friendly.\u201d At some stations, the editor is the announcer, but in many stations, writers and announcers are different people. The copy is often finished&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-111449","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Writing for your Announcer - Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/writing-for-your-announcer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writing for your Announcer - Tutorial\" \/>\n<meta property=\"og:description\" content=\"Broadcast journalists must understand audiences\u2019 ability to hear and remember all the information in a story. 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