{"id":107782,"date":"2021-02-11T17:26:42","date_gmt":"2021-02-11T11:56:42","guid":{"rendered":"https:\/\/www.vskills.in\/certification\/tutorial\/?page_id=107782"},"modified":"2024-04-12T14:29:42","modified_gmt":"2024-04-12T08:59:42","slug":"licensing-your-brand","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/licensing-your-brand\/","title":{"rendered":"Licensing Your Brand"},"content":{"rendered":"\n<p>Third-party administrators are often given the right to use the brands of their principals when providing services on their behalf. Similarly, strategic alliances are becoming more common, as can happen when a lender collaborates with an energy company for it to provide services to the lender\u2019s customers. Both of these arrangements will commonly include a license from the brand owner to the administrator or the strategic partner (the licensee).<\/p>\n\n\n\n<p>In any licensing situation, whether as a result of outsourcing or otherwise, the arrangements should include proper trademark- licensing provisions such as &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Provisions explaining how the brand can be used &#8211; in what format or colour<\/li><li>The brand owner\u2019s (the lender\u2019s) ability to check how the brand is being used by the licensee (the third-party administrator)<\/li><li>A prohibition on the licensee to register the brand, or anything similar, as a trade mark<\/li><li>A statement confirming that the goodwill in the brand will still be owned by the brand owner<\/li><\/ul>\n\n\n\n<p>Obligations on the licensee to inform the brand owner if it becomes aware that any other person is using the brand without the owner\u2019s permission, and conversely, if the licensee becomes aware that the brand infringes any third-party rights.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Third-party administrators are often given the right to use the brands of their principals when providing services on their behalf. Similarly, strategic alliances are becoming more common, as can happen when a lender collaborates with an energy company for it to provide services to the lender\u2019s customers. Both of these arrangements will commonly include a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-107782","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Licensing Your Brand - Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/licensing-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Licensing Your Brand - Tutorial\" \/>\n<meta property=\"og:description\" content=\"Third-party administrators are often given the right to use the brands of their principals when providing services on their behalf. Similarly, strategic alliances are becoming more common, as can happen when a lender collaborates with an energy company for it to provide services to the lender\u2019s customers. 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