{"id":107705,"date":"2021-02-11T15:57:31","date_gmt":"2021-02-11T10:27:31","guid":{"rendered":"https:\/\/www.vskills.in\/certification\/tutorial\/?page_id=107705"},"modified":"2024-04-12T14:29:40","modified_gmt":"2024-04-12T08:59:40","slug":"differentiation-how-to-compete","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/","title":{"rendered":"Differentiation \u2013 How to Compete"},"content":{"rendered":"\n
Your challenge is to determine not just how you\u2019re going to play the game, but also how you\u2019re going to win. In other words, how to differentiate your Brand and create an important and meaningful point of difference.<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n
Your Brand must be perceived to be unique<\/strong>. To create a substantial differential advantage in your Brand, you must first create a point of difference in the way customers perceive your Brand – one that is so successfully unique in the minds of your customers that no other brand can substitute for it. Uniqueness does not in itself necessarily motivate traffic, sales or repeat visits. Nevertheless, it must be perceived as being unique, before any other values can be attached to it.<\/p>\n\n\n\n
Your Brand must be important to your core customers.<\/strong> Many retailers assume that the most important benefit is Price. This is true for some customers, but for many others, Price is only the beginning and for most, it is an unsustainable competitive advantage. Your Brand\u2019s point of difference must be delivered and sustained with style and substance. Together, these three factors will help you to achieve a compelling, competitive advantage that delivers a superior customer benefit and can only be challenged by the competition over a long period of time and at great cost.<\/p>\n\n\n\n
Some Options for Brand Differentiation –<\/strong><\/p>\n\n\n\n
Your challenge is to determine not just how you\u2019re going to play the game, but also how you\u2019re going to win. In other words, how to differentiate your Brand and create an important and meaningful point of difference. Your Brand must be perceived to be unique. To create a substantial differential advantage in your Brand,…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-107705","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n
Differentiation \u2013 How to Compete - Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Differentiation \u2013 How to Compete - Tutorial\" \/>\n<meta property=\"og:description\" content=\"Your challenge is to determine not just how you\u2019re going to play the game, but also how you\u2019re going to win. In other words, how to differentiate your Brand and create an important and meaningful point of difference. Your Brand must be perceived to be unique. To create a substantial differential advantage in your Brand,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/\" \/>\n<meta property=\"og:site_name\" content=\"Tutorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vskills.in\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-12T08:59:40+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.vskills.in\/lms\/wp-content\/uploads\/2016\/07\/Image-53-1.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/\",\"name\":\"Differentiation \u2013 How to Compete - Tutorial\",\"isPartOf\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.vskills.in\/lms\/wp-content\/uploads\/2016\/07\/Image-53-1.jpg\",\"datePublished\":\"2021-02-11T10:27:31+00:00\",\"dateModified\":\"2024-04-12T08:59:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/#primaryimage\",\"url\":\"http:\/\/www.vskills.in\/lms\/wp-content\/uploads\/2016\/07\/Image-53-1.jpg\",\"contentUrl\":\"http:\/\/www.vskills.in\/lms\/wp-content\/uploads\/2016\/07\/Image-53-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Differentiation \u2013 How to Compete\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"name\":\"Tutorial\",\"description\":\"Vskills - A initiative in elearning and certification\",\"publisher\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vskills.in\/certification\/tutorial\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#organization\",\"name\":\"Vskills\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg\",\"contentUrl\":\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg\",\"width\":73,\"height\":55,\"caption\":\"Vskills\"},\"image\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vskills.in\/\",\"https:\/\/x.com\/vskills_in\",\"https:\/\/www.linkedin.com\/company-beta\/1371554\/\",\"https:\/\/www.youtube.com\/channel\/UCMWnscxPwRF_PqXo9B7q_Tw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Differentiation \u2013 How to Compete - Tutorial","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/","og_locale":"en_US","og_type":"article","og_title":"Differentiation \u2013 How to Compete - Tutorial","og_description":"Your challenge is to determine not just how you\u2019re going to play the game, but also how you\u2019re going to win. In other words, how to differentiate your Brand and create an important and meaningful point of difference. Your Brand must be perceived to be unique. To create a substantial differential advantage in your Brand,...","og_url":"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/","og_site_name":"Tutorial","article_publisher":"https:\/\/www.facebook.com\/vskills.in\/","article_modified_time":"2024-04-12T08:59:40+00:00","og_image":[{"url":"http:\/\/www.vskills.in\/lms\/wp-content\/uploads\/2016\/07\/Image-53-1.jpg","type":"","width":"","height":""}],"twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/","url":"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/","name":"Differentiation \u2013 How to Compete - Tutorial","isPartOf":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/#primaryimage"},"image":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/#primaryimage"},"thumbnailUrl":"http:\/\/www.vskills.in\/lms\/wp-content\/uploads\/2016\/07\/Image-53-1.jpg","datePublished":"2021-02-11T10:27:31+00:00","dateModified":"2024-04-12T08:59:40+00:00","breadcrumb":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/#primaryimage","url":"http:\/\/www.vskills.in\/lms\/wp-content\/uploads\/2016\/07\/Image-53-1.jpg","contentUrl":"http:\/\/www.vskills.in\/lms\/wp-content\/uploads\/2016\/07\/Image-53-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/differentiation-how-to-compete\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vskills.in\/certification\/tutorial\/"},{"@type":"ListItem","position":2,"name":"Differentiation \u2013 How to Compete"}]},{"@type":"WebSite","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#website","url":"https:\/\/www.vskills.in\/certification\/tutorial\/","name":"Tutorial","description":"Vskills - A initiative in elearning and certification","publisher":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vskills.in\/certification\/tutorial\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#organization","name":"Vskills","url":"https:\/\/www.vskills.in\/certification\/tutorial\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/","url":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg","contentUrl":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg","width":73,"height":55,"caption":"Vskills"},"image":{"@id":"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vskills.in\/","https:\/\/x.com\/vskills_in","https:\/\/www.linkedin.com\/company-beta\/1371554\/","https:\/\/www.youtube.com\/channel\/UCMWnscxPwRF_PqXo9B7q_Tw"]}]}},"_links":{"self":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/107705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/comments?post=107705"}],"version-history":[{"count":1,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/107705\/revisions"}],"predecessor-version":[{"id":107706,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/pages\/107705\/revisions\/107706"}],"wp:attachment":[{"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/media?parent=107705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/categories?post=107705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vskills.in\/certification\/tutorial\/wp-json\/wp\/v2\/tags?post=107705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Image](\"http:\/\/www.vskills.in\/lms\/wp-content\/uploads\/2016\/07\/Image-53-1.jpg\")
<\/figure><\/div>\n\n\n\n![\"Image](\"http:\/\/www.vskills.in\/lms\/wp-content\/uploads\/2016\/07\/Image-54-1.jpg\")
<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"