{"id":107661,"date":"2021-02-11T15:24:24","date_gmt":"2021-02-11T09:54:24","guid":{"rendered":"https:\/\/www.vskills.in\/certification\/tutorial\/?page_id=107661"},"modified":"2024-04-12T14:29:39","modified_gmt":"2024-04-12T08:59:39","slug":"strategy-decisions","status":"publish","type":"page","link":"https:\/\/www.vskills.in\/certification\/tutorial\/strategy-decisions\/","title":{"rendered":"Strategy Decisions"},"content":{"rendered":"\n<p>The strategy decisions, which follow such preference mapping, are the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>When we know the \u2018ideal point\u2019 or preferred position of our target segment, as revealed through such mapping, we can judge whether the perceived position of our brand needs to be brought closer to that ideal point. This may involve some change in its advertising to create a revised perception of the brand more in line with that ideal point. It may also involve some corresponding changes in the physical features of the brand.<\/li><li>Change the preferred position or ideal point of our target segment and bring that ideal point closer to the perceived position of our brand. In the lower-priced transistor radio category it was found, at one time, that consumers preferred models, which offered high volume of sound. The marketer in\u2019 question decided to change the preference of this target segment or degree of importance attached to the two benefits by that group or segment of consumers. This can be portrayed on a map, which also indicates the characteristics of each cluster or segment. The illustration is portrayed in figure 2-11. It is evident that cluster 1 places more importance on \u2018gentleness\u2019 and cluster 2 on \u2018effectiveness\u2019. If these two segments can provide adequate sales volume and profit, we have two new product opportunities: one brand would be very gentle but less effective and the other, very effective but not so gentle<\/li><li>Thirdly, as we have seen, we may decide to launch a new brand altogether &#8211; or perhaps, reposition an existing brand &#8211; to get a closer fit with a preferred position, which represents a consumer need unfulfilled by existing brands.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.vskills.in\/lms\/wp-content\/uploads\/2016\/07\/Image-32-2.jpg\" alt=\"Image 32\" class=\"wp-image-55008\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.vskills.in\/lms\/wp-content\/uploads\/2016\/07\/Image-33-3.jpg\" alt=\"Image 33\" class=\"wp-image-55007\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The strategy decisions, which follow such preference mapping, are the following: When we know the \u2018ideal point\u2019 or preferred position of our target segment, as revealed through such mapping, we can judge whether the perceived position of our brand needs to be brought closer to that ideal point. This may involve some change in its&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-107661","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategy Decisions - Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskills.in\/certification\/tutorial\/strategy-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy Decisions - Tutorial\" \/>\n<meta property=\"og:description\" content=\"The strategy decisions, which follow such preference mapping, are the following: When we know the \u2018ideal point\u2019 or preferred position of our target segment, as revealed through such mapping, we can judge whether the perceived position of our brand needs to be brought closer to that ideal point. This may involve some change in its...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskills.in\/certification\/tutorial\/strategy-decisions\/\" \/>\n<meta property=\"og:site_name\" content=\"Tutorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vskills.in\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-12T08:59:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.vskills.in\/lms\/wp-content\/uploads\/2016\/07\/Image-32-2.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/strategy-decisions\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/strategy-decisions\/\",\"name\":\"Strategy Decisions - Tutorial\",\"isPartOf\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/strategy-decisions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/strategy-decisions\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.vskills.in\/lms\/wp-content\/uploads\/2016\/07\/Image-32-2.jpg\",\"datePublished\":\"2021-02-11T09:54:24+00:00\",\"dateModified\":\"2024-04-12T08:59:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/strategy-decisions\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vskills.in\/certification\/tutorial\/strategy-decisions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/strategy-decisions\/#primaryimage\",\"url\":\"http:\/\/www.vskills.in\/lms\/wp-content\/uploads\/2016\/07\/Image-32-2.jpg\",\"contentUrl\":\"http:\/\/www.vskills.in\/lms\/wp-content\/uploads\/2016\/07\/Image-32-2.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/strategy-decisions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategy Decisions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#website\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"name\":\"Tutorial\",\"description\":\"Vskills - A initiative in elearning and certification\",\"publisher\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vskills.in\/certification\/tutorial\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#organization\",\"name\":\"Vskills\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg\",\"contentUrl\":\"https:\/\/www.vskills.in\/certification\/tutorial\/wp-content\/uploads\/2017\/07\/vskills-min-logo.jpg\",\"width\":73,\"height\":55,\"caption\":\"Vskills\"},\"image\":{\"@id\":\"https:\/\/www.vskills.in\/certification\/tutorial\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vskills.in\/\",\"https:\/\/x.com\/vskills_in\",\"https:\/\/www.linkedin.com\/company-beta\/1371554\/\",\"https:\/\/www.youtube.com\/channel\/UCMWnscxPwRF_PqXo9B7q_Tw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategy Decisions - Tutorial","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vskills.in\/certification\/tutorial\/strategy-decisions\/","og_locale":"en_US","og_type":"article","og_title":"Strategy Decisions - Tutorial","og_description":"The strategy decisions, which follow such preference mapping, are the following: When we know the \u2018ideal point\u2019 or preferred position of our target segment, as revealed through such mapping, we can judge whether the perceived position of our brand needs to be brought closer to that ideal point. 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